Head of Brand & Social

At loveholidays, we trailblaze together. We’re on a mission to open the world to everyone, giving our customers unlimited choice, unmatched ease and unmissable value for their next getaway. Our team is the driving force behind our role as our customers’ personal holiday expert - the smart way to get away. We’re using progressive tech to drive cutting-edge innovation.

The Brand team is central to loveholidays' ambition to evolve into a distinctive challenger brand with emotional connection and cultural relevance. We are scaling internationally across multiple markets whilst building world-class capabilities in brand, social media, PR, and influencer marketing. Our mission is to position loveholidays as the trusted holiday choice in an AI-first world, driving both brand devotion and commercial growth through culturally resonant storytelling.

The impact you’ll have:

• Reporting to the Brand Director, the Head of Brand and Social will be a strategic leader who transforms our brand and social media capability from solid foundations into world-class performance.
• You will balance creativity with commercial rigour, leading the development of our brand narrative, social media strategy, and reputation management across our key markets.
• As a natural creative thinker, you will spot emerging trends, understand what resonates with audiences, and bring bold ideas that help us stand out as a challenger brand.
• This role requires a strategic thinker who can translate complexity into clear action, make confident trade-offs between competing priorities, and elevate both team capability and stakeholder confidence.
• You will be instrumental in our journey to becoming a challenger brand, building the frameworks, partnerships, and team capabilities that enable us to compete with heart, creativity, and scale.

Your day-to-day:

• Lead integrated brand and social strategy that connects brand building with commercial outcomes, creating evidence-based strategies and integrated media plans to drive awareness, trust, and conversion across multiple markets.
• Pioneer creative storytelling and cultural connection – spotting trends, understanding what makes content resonate, and bringing bold ideas that demonstrate how much we love holidays.
• Drive strategic planning and prioritisation across brand, social, and reputation workstreams, translating market shifts and performance data into clear direction.
• Develop scalable frameworks for brand narrative, social content strategy, influencer partnerships, and reputation management.
• Build senior stakeholder relationships across Commercial, Product, and CX teams to embed brand thinking company-wide.
• Establish measurement approaches that go beyond vanity metrics to demonstrate brand impact on consideration, trust, and commercial performance.
• Elevate team capability through coaching, strategic thinking development, and creating a culture of curiosity and creative confidence.

Your skillset:

• Strategic marketing leader with significant experience leading brand and social media for consumer-facing brands.
• Creative thinker with cultural fluency – you naturally spot what’s happening in culture and understand emerging social and content trends.
• Proven ability to translate complexity into clarity – guiding teams through ambiguity and creating frameworks for consistent execution.
• Deep expertise in social media strategy across organic, paid, influencer, and community channels.
• Commercial mindset with strong analytical capability – connecting brand activity to business metrics.
• Experience operating in multi-market environments, understanding how to scale brand and content strategies.
• Senior stakeholder management expertise – building lasting partnerships and communicating with clarity.

Desirable:

• Track record working within or competing against major travel, e-commerce, or marketplace brands.
• Experience leading teams through significant capability uplift or organisational transformation.
• Understanding of challenger brand positioning and how to compete against larger competitors.

Perks of joining us:

• Company pension contributions at 5%.
• Individualised training budget for you to learn on the job.
• Discounted holidays for you, your family, and friends.
• 25 days of holidays per annum (plus 8 public holidays), increasing by 1 day for every second year of service, up to a maximum of 30 days per annum.
• Ability to buy and sell annual leave.
• Cycle to work scheme, season ticket loan, and eye care vouchers.

At loveholidays, we focus on developing an inclusive culture and environment that encourages personal growth and collective success.

The interview journey:

• Talent Acquisition Partner screening - 30 mins
• 1st stage with Brand Director - 45 mins
• Final stage with Brand Director and Chief Marketing Officer including strategic case study presentation - 90 mins