Brand Director in England

Why loveholidays? At loveholidays – we trailblaze together. We're on a mission to open the world to everyone, giving our customers unlimited choice, unmatched ease and unmissable value for their next getaway. Our team is the driving force behind our role as our customers' personal holiday expert – the smart way to get away. We're using progressive tech to drive cutting-edge innovation and open the world to everyone.

About the team: The Brand team is the heartbeat of loveholidays' ambition to become a distinctive, world-class challenger brand. We are at a pivotal moment of transformation: scaling rapidly across international markets while defining what it means to be a "trusted holiday choice" in an AI-first era. You will lead a multi-disciplinary team encompassing Brand Strategy, PR, Social Media, and Creative Content, ensuring that as we grow, our voice remains authentic, our presence remains culturally resonant, and our brand equity remains our greatest competitive advantage.

The impact you’ll have: This is a 12-month FTC role reporting to the Chief Marketing Officer. The Brand Director is a visionary leader responsible for the global health, perception, and emotional resonance of the loveholidays brand, where you will move beyond execution to architect the long-term brand roadmap, ensuring our "challenger" spirit is felt at every touchpoint of the customer journey. You are a master storyteller who understands that brand is not just marketing – it is a commercial engine. You will balance bold, high-impact creative swings with the rigour of a data-driven business, elevating our brand from a functional service to a beloved household name across multiple territories.

Your day-to-day:

• Global Brand Vision: Define and implement the multi-year brand strategy, positioning loveholidays as the leading challenger brand in the travel sector across all current and future markets.
• Strategic Leadership: Oversee the integration of brand narrative across Social, PR, and Influencer channels, ensuring these functions serve the broader brand goal of building trust and cultural fame.
• Commercial Synergy: Partner closely with Performance Marketing, Product, and Commercial leads to ensure brand investments drive long-term consideration and lower customer acquisition costs.
• International Scaling: Develop the "playbook" for brand entry and growth in new markets, balancing global consistency with the local nuance required to win in diverse cultural landscapes.
• Creative Excellence: Act as the ultimate bar-setter for creative output, pushing the internal team and agency partners to deliver work that is "playful, devoted, and joyful."
• Reputation & Trust: Lead the strategy for brand reputation and high-level PR, ensuring loveholidays maintains a position of authority and trust in an evolving AI-driven travel landscape.
• Budget & ROI Ownership: Manage the total brand budget, establishing sophisticated measurement frameworks that prove the impact of brand equity on the bottom line.
• Mentorship & Culture: Lead and inspire a high-performing team, fostering a culture of "creative confidence" where big ideas are encouraged and data-informed decision-making is the norm.

Your skillset:

• Seasoned Brand Architect: You have a proven track record of leading brand strategy at a senior level for high-growth, consumer-facing brands.
• Challenger Mindset: You know how to make a brand have impact, through creativity and cultural agility rather than just outspending the competition.
• Strategic Clarity: You excel at translating complex business goals into simple, inspiring brand directions that align the entire organization.
• Cultural Fluency: You have an innate "pulse" on culture; you understand how brands stay relevant in a fast-moving social and digital world without losing their core identity.
• Analytical Rigour: You are comfortable with data and can navigate the tension between "gut-feel" creativity and performance metrics.
• Exceptional Influencer: You are a master at stakeholder management, capable of advocating for brand investment at the Board/Executive level and building cross-functional alliances.
• Global Perspective: Experience managing brands across multiple international markets, with a deep understanding of localizing brand sentiment.

Desirable: A background in "disruptor" brands that have successfully challenged legacy incumbents. Experience overseeing high-budget integrated campaigns (TV, OOH, Digital) alongside organic community-led growth.

Perks of joining us: Company pension contributions at 5%. Individualised training budget for you to learn on the job and level yourself up. Discounted holidays for you, your family and friends. 25 days of holidays per annum (plus 8 public holidays) increases by 1 day for every second year of service, up to a maximum 30 days per annum. Ability to buy and sell annual leave. Cycle to work scheme, season ticket loan and eye care vouchers. At loveholidays, we focus on developing an inclusive culture and environment that encourages personal growth and collective success. Each individual offers unique perspectives and ideas that increase the diversity and effectiveness of our teams. And we value the insight and potential you could bring on our continued journey.

The interview journey: Intro to loveholidays with the TA Team - 30 mins, 1st stage with Brand Director/CMO - 45 mins, 2nd stage with Brand Director and Chief Marketing Officer including strategic case study presentation, and meets with stakeholders - 90 mins, Final stage with Senior Leader - 45 mins.