At a Glance
- Tasks: Create and manage engaging social media content for a luxury wellness brand.
- Company: Join Loveday & Co, the UK's premier senior living Members Club.
- Benefits: Full-time role with opportunities for creativity and professional growth.
- Other info: Collaborate with a dynamic team and enjoy a vibrant work culture.
- Why this job: Make an impact in the luxury wellness sector while showcasing your creative skills.
- Qualifications: Experience in social media management and a strong creative eye required.
The predicted salary is between 36000 - 60000 £ per year.
Location: London, United Kingdom (travel between Loveday residences and The 1150 Club, Esher)
Company: Loveday & Co
About Loveday: Loveday is the UK’s only senior living Members Club, delivering the highest standards of clinical excellence and exceptional hospitality across its distinguished residences in Belgravia, Kensington, Abbey Road and Esher. The pioneering new concept, The 1150 Club, redefines recovery through an unrivalled post‑operative and rehabilitative retreat.
Key Responsibilities:
- Develop and execute a comprehensive social media strategy across Loveday and The 1150 Club, aligned with commercial and brand objectives.
- Manage day‑to‑day posting, scheduling, ensuring content is timely, relevant and on‑brand.
- Lead organic and paid social media campaigns, driving reach, engagement and qualified conversions.
- Act as brand guardian for visual identity and tone of voice, maintaining a refined and cohesive presence.
- Plan and launch social campaigns, promotional moments and micro‑strategies tailored to individual residences and the Club.
- Plan, produce and edit engaging photography, video and graphic assets for Facebook, Instagram, LinkedIn and other platforms.
- Build and manage a structured content calendar supporting key marketing priorities and business moments.
- Create and maintain social story and content templates for brand continuity and frequency.
- Manage community interactions, ensuring timely responses aligned with brand tone.
- Identify, brief and manage influencer and creator collaborations, ensuring relevance, alignment and measurable outcomes.
- Lead training and guidance sessions with internal teams on best practice and brand guidelines.
- Deliver weekly/monthly performance reports with insights and recommendations.
- Track and analyze performance across organic, paid and influencer activity, optimizing for continuous improvement.
- Proactively monitor trends, platform updates and competitor activity for innovation opportunities.
- Collaborate with internal teams across residences for strong content stories and brand consistency.
- Collaborate with external agencies, creators and partners for best‑in‑class social campaigns.
- Ensure all output reflects the refined and elegant tone synonymous with Loveday and The 1150 Club.
Essential Skills and Experience:
- Proven experience in social media management within luxury wellness, hospitality, lifestyle or premium brands.
- Demonstrated success in developing and delivering impactful organic and paid social strategies.
- Strong creative eye and ability to curate and maintain an elevated, on‑brand visual aesthetic.
- Excellent knowledge of social media platforms, analytics tools and community engagement techniques.
- Proficiency in content production, photography, video editing and design software (Adobe Creative Suite, Canva).
- Strong analytics and reporting skills, interpreting data and presenting actionable insights.
- Confident working independently and collaboratively with internal and external stakeholders.
- Excellent written and verbal communication skills, with meticulous grasp of brand tone of voice.
- A proactive, adaptable and results‑driven mindset, with initiative and attention to detail at every level.
Job Details:
- Seniority level: Mid‑Senior level
- Type: Full‑time
- Job function: Marketing and Sales
- Industry: Hospitals and Health Care
Social Media Manager employer: Loveday & Co
At Loveday & Co, we pride ourselves on being an exceptional employer, offering a vibrant work culture that values dedication and teamwork in the luxury senior living sector. Our employees enjoy competitive benefits, opportunities for professional growth, and the chance to make a meaningful impact in the lives of our residents. Join us in a rewarding environment where your passion for hospitality can truly shine.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Manager
✨Tip Number 1
Get your social media game on point! Before you even step into an interview, make sure your own profiles reflect the kind of brand guardian Loveday is looking for. Show us your creativity and how you engage with your audience.
✨Tip Number 2
Network like a pro! Connect with people in the luxury wellness and hospitality sectors. Attend events or join online groups where you can meet potential colleagues or mentors. You never know who might have the inside scoop on job openings!
✨Tip Number 3
Prepare to showcase your skills! Bring examples of your past social media campaigns to the interview. We want to see how you've driven engagement and conversions, so be ready to discuss your strategies and results.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows us you're genuinely interested in being part of the Loveday family. Don’t miss out on this opportunity!
We think you need these skills to ace Social Media Manager
Some tips for your application 🫡
Show Off Your Social Skills:When you're crafting your application, make sure to highlight your experience in social media management. We want to see how you've developed and executed strategies that align with brand objectives, especially in luxury or wellness sectors.
Be Creative with Your Content:Since the role involves planning and producing engaging content, don’t shy away from showcasing your creative flair. Include examples of your photography, video editing, or graphic design work that reflect an elevated visual aesthetic.
Know Your Numbers:We love data-driven insights! Make sure to mention your experience with analytics tools and how you've tracked performance across campaigns. Show us how you've used data to optimise strategies and drive engagement.
Apply Through Our Website:Finally, don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Loveday & Co.
How to prepare for a job interview at Loveday & Co
✨Know Your Platforms
Before the interview, make sure you’re well-versed in the social media platforms Loveday & Co uses. Familiarise yourself with their current content and think about how you could enhance their strategy. This shows you’re proactive and have a genuine interest in their brand.
✨Showcase Your Creativity
Prepare a portfolio of your previous work that highlights your creative skills in social media management. Include examples of successful campaigns, engaging visuals, and any analytics that demonstrate your impact. This will help you stand out as a candidate who can maintain the refined aesthetic Loveday is known for.
✨Understand the Brand Voice
Research Loveday & Co’s tone of voice and brand identity. During the interview, be ready to discuss how you would maintain and enhance this voice across different platforms. This will show that you understand the importance of brand consistency and are aligned with their values.
✨Prepare for Data Discussions
Be ready to talk about how you track and analyse social media performance. Bring examples of reports you've created in the past and be prepared to discuss how you used data to inform your strategies. This demonstrates your analytical skills and commitment to continuous improvement, which are crucial for the role.
