About Loveday
Loveday is the UK's only senior living Members Club, delivering the highest standards of clinical excellence and exceptional hospitality across its distinguished residences in Belgravia, Kensington and Abbey Road. Its pioneering new concept, The 1150 Club, redefines recovery through an unrivalled post-operative and rehabilitative retreat.
The Role
We are seeking an experienced, strategic and hands-on Social Media & Content Manager to lead and evolve the digital presence of both Loveday and The 1150 Club. This role will own the end-to-end social media strategy, with a strong focus on paid social strategy, campaign development and optimisation, audience targeting, lead generation and conversion, alongside elevated organic content, photography and videography, influencer collaborations and community engagement.
The role requires a highly digitally savvy marketer with a strong understanding of the wider digital ecosystem, including CRM and lead journeys, platform and CRM integrations, tracking and attribution, retargeting, audience segmentation and performance analytics. They will continuously test and optimise campaigns, using data and commercial insight to improve lead quality and return on investment.
The ideal candidate will combine creative excellence with a strong commercial and technical mindset, remaining at the forefront of evolving platform capabilities, digital trends and AI-powered tools to enhance content creation, campaign optimisation, audience intelligence and marketing efficiency. Proven experience managing luxury brands is essential, alongside demonstrable expertise in paid and organic social, performance marketing, CRM-led campaigns and data-driven lead generation.
Key Responsibilities
Social Media Strategy & Delivery
Develop and execute a comprehensive social media strategy across both Loveday and The 1150 Club, aligned with wider commercial and brand objectives.
Manage day-to-day posting and scheduling, ensuring content is timely, relevant and on-brand.
Lead both organic and paid social media campaigns, ensuring complementary strategies that drive reach, engagement and qualified conversions.
Act as brand guardian for visual identity and tone of voice, maintaining a refined, cohesive and aspirational presence across all channels.
Plan and launch social c...
Social Media and Content Manager (Paid) in London employer: LOVEDAY & CO LTD
Loveday is an exceptional employer, offering a unique blend of luxury senior living and top-tier clinical care in prestigious locations like Kensington and Belgravia. With a commitment to employee growth, competitive pay rates, and a supportive work culture that prioritises staff well-being, we ensure our nurses can thrive while making a meaningful impact on our members' lives. Join us to be part of a forward-thinking team that values excellence and innovation in every aspect of care.
