At a Glance
- Tasks: Lead content and PR strategies for two exciting brands, driving customer engagement and growth.
- Company: Join Love2shop, a forward-thinking company with over 55 years of experience in rewards and recognition.
- Benefits: Enjoy 25 days holiday, health cover, discounts, and a vibrant office environment.
- Other info: Hybrid working model with a focus on work-life balance and team social events.
- Why this job: Shape the future of well-known brands while making a real impact in a dynamic role.
- Qualifications: Proven experience in content marketing, PR, and managing agency relationships.
The predicted salary is between 55000 - 55000 £ per year.
We're looking for an experienced and commercially minded Senior Content & PR Manager to lead two exciting, funded organic growth programmes across the Love2shop and Park brands. This is a senior role with real influence, responsible for setting and delivering the content, PR, partnerships and authority-building agenda that drives customer acquisition, brand visibility and long-term growth. Working closely with the Head of Brand & Creative and senior stakeholders across the business, you'll own the strategy, planning and execution of content and PR programmes, directing specialist agency partners and ensuring activity is aligned to commercial objectives. You'll have the opportunity to shape the future of two well-established consumer brands, building audience reach through compelling content, earned media, partnerships and affiliate activity. This is a role for someone who enjoys taking ownership, driving momentum across multiple stakeholders and delivering measurable results.
Key responsibilities
- Own and deliver the content strategy and publishing calendar for Love2shop, ensuring content supports customer acquisition, engagement and growth.
- Lead PR, partnerships and affiliate activity for Park Christmas Savings, driving brand awareness and customer acquisition through earned and partnered channels.
- Manage and direct specialist content and PR agencies, setting priorities, approving deliverables and measuring performance against agreed objectives.
- Develop compelling content, campaigns and thought leadership opportunities that strengthen brand authority and increase visibility across key audiences.
- Work collaboratively with Product, Technology, Compliance, Data and Commercial teams to deliver campaigns and supporting customer journeys.
- Build and maintain strong relationships with publishers, media partners, affiliates, journalists and other external stakeholders.
- Oversee organic social activity across the brand portfolio, ensuring channels effectively support wider content and PR objectives.
- Monitor, analyse and report on performance, providing clear insights and recommendations to drive continuous improvement.
- Act as a brand guardian, ensuring all content and communications maintain consistency, quality and compliance.
About you
We're looking for an experienced content, PR or digital marketing professional who combines strategic thinking with hands-on delivery. You'll have a proven track record of leading successful content and PR programmes, managing agency relationships and delivering measurable commercial outcomes. You'll be an excellent communicator and editor, confident creating and refining content, briefing external partners and influencing stakeholders at all levels.
To be successful in this role, you'll ideally have:
- Significant experience in content marketing, PR, digital PR or a related discipline.
- Experience managing agencies, budgets and cross-functional projects.
- Strong understanding of how content, PR and brand authority contribute to organic growth and customer acquisition.
- Excellent copywriting, editing and briefing skills.
- Strong organisational and programme management capabilities, with the ability to manage multiple priorities and deadlines.
- Experience using data and insight to measure performance and inform decisions.
- Confidence working with senior stakeholders and challenging constructively when needed.
- A proactive, commercially minded approach with a strong sense of ownership and accountability.
Experience in affiliate marketing, partnerships, consumer PR, employee benefits, financial services or regulated environments would be advantageous but is not essential.
About us:
Love2shop is a business bringing vitality to the world of reward and recognition, helping people to celebrate the moments that matter most – at home, in work, at play, or anywhere at all, really. We do that by helping people to offer the gift of choice. With an incredible range of gift cards and vouchers, Love2shop lets lucky recipients open the door to hundreds of top high street brands and retailers – and go spending! They can do that in-store or online. Sometimes we work in the consumer market, and sometimes we are all about business-to-business and insight data tells us that over 60% of the UK population recognises the Love2shop brand. We’ve been around for more than 55 years so you could say we really know our onions! But we’re also forward-thinking and progressive having recently been acquired by UK-based company, PayPoint, so there are many exciting developments to look forward to.
Job type
Our contracted working hours are 36.25 hours per week Monday to Friday, 9am-5.15pm. This is a hybrid role, based primarily at our Liverpool Head Office, with a minimum of two days per week in the office. We are focused on ensuring our team enjoy a good work-life balance, offering a range of benefits.
Benefits
- 25 days’ holiday per year, plus bank holidays
- Company pension scheme
- UK health care cover
- Staff Everyday Benefits card offering discounts with multiple retailers (10%)
- Corporate travel scheme with Merseyrail, Northern rail, Arriva & Transport for Wales
- Vibrant Liverpool city centre office
- Fabulous kitchen space which offers free tea, coffee and refreshments
- Faith room open to all denominations along with dedicated kitchen space for Halal and Kosher food preparation
- Family friendly leave
- Employee social events, lunches and fun activities
- Free refreshments provided
You may have experience of the following: Content Manager, PR Manager, Digital PR, Content Marketing, Content Strategy, Media Relations, Affiliate Marketing, Agency Management, Organic Growth etc.
Senior Content and PR Manager in Liverpool employer: Love2shop
Love2shop is an exceptional employer that fosters a collaborative and inclusive work culture, offering flexible hybrid working arrangements from our Liverpool office. As a Java Technical Lead, you'll not only drive the development of innovative digital products but also enjoy extensive employee growth opportunities, including mentorship roles and involvement in transformative projects like our move towards a Salesforce ecosystem. With a comprehensive benefits package and a commitment to equality, Love2shop is dedicated to creating a rewarding environment for all employees.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Content and PR Manager in Liverpool
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Love2shop and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Love2shop are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Love2shop on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Love2shop. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Content and PR Manager in Liverpool
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Love2shop. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Love2shop:Show us that you’ve done your homework! In your application, briefly mention what you admire about Love2shop’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Love2shop
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Love2shop will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Love2shop, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
