At a Glance
- Tasks: Lead digital marketing strategies to drive customer growth and performance across multiple channels.
- Company: Join a dynamic team at Love2shop, a recognised brand with a collaborative culture.
- Benefits: Enjoy 25 days holiday, health cover, discounts, and a supportive work environment.
- Other info: Opportunity for career development and community volunteering initiatives.
- Why this job: Make a real impact in a high-accountability role with ownership over digital performance.
- Qualifications: Proven experience in digital growth and strong analytical skills required.
The predicted salary is between 60000 - 80000 £ per year.
Location - Liverpool
Hours - Monday – Friday
Contract type - Permanent
Salary - Generous Base Salary
We’re looking for a commercially driven Head of Digital Growth to lead acquisition, retention and performance across the Love2shop brand portfolio. This is a high-impact role with clear accountability for traffic, customer growth, channel performance, and revenue delivery. You’ll turn trading priorities into digital activity that drives measurable commercial outcomes. This isn’t just about running channels; it’s about owning performance, making smart decisions, and delivering results.
The role:
- Owning acquisition and retention strategy across PPC, SEO, Paid Social, CRM, Email, Affiliates, Display and Content
- Delivering qualified traffic, customer growth and ROI aligned to trading and revenue targets
- Align channel plans with trading, onsite performance and key campaigns
- Working closely with Finance on CAC, LTV, forecasting and ROI performance
- Leading weekly performance reviews, driving optimisation and continuous improvement
- Owning forecasting, insight and board-level reporting for digital performance
- Managing agencies and internal specialists against clear KPIs and budgets
- Identifying growth opportunities through data, audience insight and customer behaviour
- Maintaining strong control of digital spend, governance and measurement
- Driving a test-and-learn culture to unlock new growth levers
What we’re looking for:
- Proven experience leading digital growth / performance marketing at scale
- Strong track record of delivering commercial outcomes, not just activity
- Experience working closely with e-commerce, trading or commercial teams
- Highly analytical with strong forecasting and performance management capability
- Confident influencing senior stakeholders and presenting at board level
- Comfortable operating in a high-accountability, results-driven environment
- Strong understanding of ROI, budget control and performance governance
- Experience in a multi-channel or multi-brand environment preferred
Why join us:
- A commercially focused role with real ownership and impact
- Close partnership with senior leadership
- Opportunity to shape and scale digital performance across a recognised brand portfolio
- Collaborative, growth-focused environment
Benefits:
- 25 days’ holiday per year, plus bank holidays
- Company pension scheme
- UK health care cover
- Staff Everyday Benefits card offering discounts with multiple retailers (10%)
- Corporate travel scheme with Merseyrail, Northern rail, Arriva & Transport for Wales
- Fabulous kitchen space which offers free refreshments
- Faith room open to all denominations along with dedicated kitchen space for Halal and Kosher food preparation
- Cycle to work scheme
- Family friendly leave
- Community volunteering policy which allows you 2 days per year to support the community with charitable events
You may have experience in the following: Head of Digital Marketing, Head of Performance Marketing, Head of Digital Growth, Digital Marketing Director, Performance Marketing Director, Growth Marketing Manager, Senior Digital Marketing Manager, Head of Acquisition, Digital Acquisition Manager, Head of CRM, Head of Paid Media, Digital Channel Manager, eCommerce Marketing Manager, Head of SEO and PPC, etc.
Head of Digital Marketing & Performance in Liverpool employer: Love2shop
Join a dynamic and commercially driven team in Liverpool as the Head of Digital Marketing & Performance, where you will have the opportunity to lead impactful digital strategies across the Love2shop brand portfolio. With a collaborative work culture that prioritises growth and innovation, you will benefit from generous holiday allowances, a comprehensive pension scheme, and unique perks such as a community volunteering policy and a cycle to work scheme, all while making a tangible difference in a high-accountability environment.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Digital Marketing & Performance in Liverpool
✨Tip Number 1
Network like a pro! Get out there and connect with people in the digital marketing space. Attend industry events, webinars, or even local meetups. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your past successes in digital growth and performance marketing. Highlight those impressive metrics and results you've achieved – it’s a great way to stand out from the crowd.
✨Tip Number 3
Don’t just apply – engage! When you find a role that excites you, reach out to the hiring manager or someone in the team via LinkedIn. A friendly message expressing your enthusiasm can make a lasting impression and show you're genuinely interested.
✨Tip Number 4
Keep learning and adapting! The digital marketing landscape is always changing, so stay updated with the latest trends and tools. Consider taking online courses or certifications to boost your knowledge and show potential employers that you’re committed to growth.
We think you need these skills to ace Head of Digital Marketing & Performance in Liverpool
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Head of Digital Marketing & Performance. Highlight your experience in digital growth and performance marketing, and don’t forget to showcase those commercial outcomes you've achieved!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you’re the perfect fit for this role. Mention specific strategies you've implemented in the past that align with our goals at Love2shop.
Showcase Your Analytical Skills:Since this role is all about data-driven decisions, make sure to highlight your analytical capabilities. Share examples of how you've used data to drive traffic, customer growth, and ROI in previous roles.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get to know you better!
How to prepare for a job interview at Love2shop
✨Know Your Numbers
As a Head of Digital Marketing & Performance, you'll need to demonstrate your analytical skills. Brush up on key metrics like CAC, LTV, and ROI. Be ready to discuss how you've used data to drive decisions and improve performance in previous roles.
✨Showcase Your Strategy
Prepare to talk about your experience with acquisition and retention strategies across various channels. Have specific examples ready that highlight how you aligned channel plans with trading priorities and delivered measurable outcomes.
✨Engage with Stakeholders
This role involves influencing senior stakeholders, so practice articulating your ideas clearly and confidently. Think of ways to present your past successes in a way that resonates with board-level discussions, focusing on commercial outcomes rather than just activities.
✨Emphasise a Test-and-Learn Culture
Be prepared to discuss how you've fostered a test-and-learn environment in your previous roles. Share examples of how experimentation has led to growth opportunities and improved performance, showing that you're not afraid to innovate and adapt.
