At a Glance
- Tasks: Lead digital marketing strategies to drive customer acquisition and retention across multiple channels.
- Company: Join a forward-thinking company focused on performance and results.
- Benefits: Attractive salary, flexible working options, and opportunities for professional growth.
- Other info: Dynamic role with potential for career advancement and innovation.
- Why this job: Make a significant impact on digital performance and shape the future of marketing.
- Qualifications: Proven experience in digital marketing and strong analytical skills.
The predicted salary is between 60000 - 80000 £ per year.
Head of Digital Marketing is about owning performance, making smart decisions, and delivering results.
The role includes:
- Owning acquisition and retention strategy across PPC, SEO, Paid Social, CRM, Email, Affiliates, Display and Content.
- Delivering qualified traffic, customer growth and ROI aligned to trading and revenue targets.
- Aligning channel plans with trading, onsite performance and key campaigns.
- Working closely with Finance on CAC, LTV, forecasting and ROI performance.
- Leading weekly performance reviews, driving optimisation and continuous improvement.
- Owning forecasting, insight and board-level reporting for digital performance.
- Managing agencies and internal specialists against clear KPIs and budgets.
- Identifying growth opportunities.
Head of Digital Marketing & Performance employer: Love2shop
As a leading player in the digital marketing landscape, our company offers an exceptional work environment that fosters innovation and collaboration. With a strong focus on employee growth, we provide ample opportunities for professional development and career advancement, all while enjoying a vibrant work culture that values creativity and results. Located in a dynamic city, our team benefits from a diverse range of experiences and perspectives, making it an exciting place to contribute to impactful marketing strategies.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Digital Marketing & Performance
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend digital marketing events. We all know that sometimes it’s not just what you know, but who you know that can help you land that Head of Digital Marketing role.
✨Tip Number 2
Showcase your results! When you get the chance to chat with potential employers, be ready to discuss specific campaigns you've led and the ROI you've achieved. We want to see how you’ve owned performance and made smart decisions in your previous roles.
✨Tip Number 3
Prepare for those tricky questions! Think about how you would align channel plans with trading and onsite performance. We suggest practising your answers so you can confidently demonstrate your strategic thinking during interviews.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive and engaged with our brand!
We think you need these skills to ace Head of Digital Marketing & Performance
Some tips for your application 🫡
Show Your Passion for Digital Marketing:When writing your application, let your enthusiasm for digital marketing shine through. We want to see that you’re not just ticking boxes but genuinely excited about owning performance and driving results.
Be Specific About Your Achievements:Use concrete examples to highlight your past successes in acquisition and retention strategies. We love numbers, so if you’ve improved ROI or customer growth, make sure to include those figures!
Align with Our Values:Make sure your application reflects our commitment to optimisation and continuous improvement. Show us how you’ve driven performance reviews and adapted strategies based on insights in your previous roles.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Love2shop
✨Know Your Numbers
As a Head of Digital Marketing, you'll need to demonstrate your understanding of key metrics like CAC, LTV, and ROI. Brush up on these figures and be ready to discuss how you've used them to drive performance in previous roles.
✨Showcase Your Strategy Skills
Prepare to talk about your acquisition and retention strategies across various channels. Have specific examples ready that highlight your ability to align channel plans with trading and onsite performance, as well as how you’ve optimised campaigns for better results.
✨Be Ready for Performance Reviews
Expect questions about how you conduct performance reviews and what KPIs you focus on. Share your approach to driving optimisation and continuous improvement, and be prepared to discuss any tools or frameworks you use to track progress.
✨Demonstrate Leadership and Collaboration
This role involves managing agencies and internal teams, so be ready to discuss your leadership style. Talk about how you set clear KPIs and budgets, and share examples of how you've successfully collaborated with finance and other departments to achieve common goals.
