At a Glance
- Tasks: Join us to shape and implement exciting digital marketing strategies for Love2shop brands.
- Company: Love2shop is a leading retail brand focused on customer engagement and innovative marketing.
- Benefits: Enjoy a full-time role with opportunities for growth, learning, and collaboration in a dynamic team.
- Why this job: Be part of a creative team, make an impact, and learn the latest digital marketing trends.
- Qualifications: 1 year of digital marketing experience; BSc in Marketing or related field preferred.
- Other info: Ideal for recent graduates eager to kickstart their marketing career in a supportive environment.
The predicted salary is between 27000 - 45000 £ per year.
To assist in the planning, developing and implementation of the digital marketing strategy to drive customer acquisition, traffic, revenue and profit for the Love2shop brands.
Principal Accountabilities:
- Assist in the planning, coordination and implementation of the overall digital marketing strategy.
- Work with the wider marketing team in planning integrated seasonal and product specific campaigns.
- Assist in the development and implementation of the SEO strategy.
- Ongoing keyword research to identify new opportunities and/or support for efficient SEO and PPC.
- Assist and manage the production of SEO content.
- Assist in outreach activities and backlink acquisition.
- Help manage our Pay per Click campaigns, including ongoing optimisation of Ad copy, keyword targeting and bid management across Google & Bing.
- Monitor and report on the effectiveness of digital marketing activities using Analytics and other appropriate measurement tools.
- Learn to measure ROI and develop appropriate KPIs for digital marketing activity.
- Get involved in the running of our Social Channels, across both Organic & Paid Activity.
- Help manage and improve our content marketing process, for distribution through all available online channels.
- Work with legal, compliance and finance teams to ensure that our agreements are commercially beneficial, future-proofed and secure.
- Stay up to date with the latest technology and digital best practices.
- Monitor competitor activity and provide regular updates to the wider team.
Technical Competencies (Knowledge, Skills & Experience Needed):
- 1 year of experience in digital marketing with hands on experience with SEO/SEM/PPC, Google Analytics and CRM software.
- Basic knowledge of all different digital marketing channels.
- Basic knowledge and experience with online marketing tools and best practices.
- Familiarity with web design principles and best practice.
- Critical thinker and problem-solving skills.
- Team player.
- Great interpersonal and communication skills.
- BSc degree in Marketing, Digital Technologies or a relevant field.
Seniority level: Entry level
Employment type: Full-time
Job function: Marketing
Industries: Retail
Digital Marketing Executive employer: Love2shop
Contact Detail:
Love2shop Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Executive
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in SEO and PPC. This will not only help you understand the role better but also show us that you're proactive and passionate about the field.
✨Tip Number 2
Engage with our brand on social media. By interacting with our posts and sharing your insights, you can demonstrate your understanding of our audience and how to effectively communicate with them.
✨Tip Number 3
Consider creating a small project or portfolio that showcases your skills in digital marketing. Whether it's a mock campaign or an analysis of a current trend, this can set you apart from other candidates.
✨Tip Number 4
Network with professionals in the digital marketing space. Attend webinars or local meetups to connect with others in the industry, which could lead to valuable insights and potential referrals.
We think you need these skills to ace Digital Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in SEO, PPC, and analytics. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of the Love2shop brands. Mention specific campaigns or strategies you admire and how you can contribute to their success.
Showcase Relevant Skills: In your application, emphasise your hands-on experience with tools like Google Analytics and any CRM software. Highlight your ability to work collaboratively within a team and your problem-solving skills.
Demonstrate Continuous Learning: Mention any recent courses, certifications, or workshops you've completed related to digital marketing. This shows your commitment to staying updated with the latest trends and best practices in the industry.
How to prepare for a job interview at Love2shop
✨Showcase Your Digital Marketing Knowledge
Make sure to brush up on the latest trends in digital marketing, especially SEO, PPC, and analytics. Be prepared to discuss specific tools you've used and how they contributed to your previous successes.
✨Demonstrate Your Analytical Skills
Since the role involves monitoring and reporting on digital marketing effectiveness, be ready to share examples of how you've used data to inform decisions. Discuss any experience you have with Google Analytics or similar tools.
✨Prepare for Team Collaboration Questions
As a Digital Marketing Executive, you'll work closely with various teams. Think of examples that highlight your teamwork and communication skills, especially in planning and executing campaigns.
✨Stay Updated on Competitor Activity
Research the Love2shop brands and their competitors before the interview. Being able to discuss their digital marketing strategies and how you could contribute will show your enthusiasm and initiative.