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- Tasks: Support the Social Media Manager in creating engaging content and managing social media channels.
- Company: Join Love2shop, a brand focused on enhancing customer engagement and awareness.
- Benefits: Enjoy flexible working options and opportunities to collaborate with influencers.
- Why this job: Be part of a dynamic team that values creativity and innovation in social media marketing.
- Qualifications: Strong copywriting skills and a passion for social media are essential; degree preferred but not required.
- Other info: Work in a collaborative environment that prioritises respect and empathy.
The predicted salary is between 28800 - 48000 £ per year.
To provide support to the Social Media Manager in the implementation of an annual Social Media strategy which builds our external perception, awareness and engagement with the Love2shop brands. Creation of ‘on brand’ and compliant content to support seasonal campaigns and product launches for all other marketing channels.
Principal Accountabilities:
- Contribute to a planning calendar of activity and content that will improve perception and build awareness of the Love2shop brands and increase customer engagement.
- Create and post content on our social media platforms, working closely with the Social Media Manager to ensure messaging is innovative, relevant, on brand and of high quality.
- Monitor social media channels on a day-to-day basis, facilitating interaction, conversation and ongoing sharing of content with the target audiences.
- Assist in maintaining and improving engagement and reach levels with our customer base.
- Assist in providing post campaign analysis with clear recommendations for improvements.
- Working with the wider marketing team, create content for integrated marketing campaigns.
- Work with a network of influencers to further enrich content and reach.
- Collaborate with digital marketing and web content to integrate activity that aids SEO and builds online links.
- Be a brand guardian: ensure a consistent tone of voice, look and feel is presented for each of the brands.
- Working with Legal and Compliance, ensure content and communications are compliant with FCA (where applicable) and provide a clear representation of the customer offer/terms and conditions.
- Behave in line with the company values: collaborative, respectful, empathetic, dynamic.
Technical Competencies (Knowledge, Skills & Experience Needed):
- Excellent copywriting skills with demonstrable ability to adapt tone of voice.
- Demonstrable understanding of social media channels including Meta, TikTok, LinkedIn, YouTube, X and how they are used to drive customer engagement.
- Comfortable in front of and behind the camera for reactive social media content.
- Comfortable creating social-first short form video content on platforms such as CapCut and TikTok.
- Experience of implementing and monitoring social campaigns.
- A passion for social media and online culture.
- Superb communication skills with ability to communicate across all levels and develop relationships with key internal and external contacts.
- Knowledge with social tools; Sprout Social, Meta Business Suite, CapCut and Canva an advantage.
- Educated to degree level with a marketing or business qualification desirable but not essential.
Content Executive employer: Love2shop
Contact Detail:
Love2shop Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Executive
✨Tip Number 1
Familiarise yourself with the Love2shop brands and their current social media presence. Understanding their tone, style, and audience will help you create content that resonates and aligns with their brand identity.
✨Tip Number 2
Engage with the brands on social media before applying. Comment on their posts, share your thoughts, and showcase your understanding of their campaigns. This will demonstrate your genuine interest and proactive approach.
✨Tip Number 3
Stay updated on the latest trends in social media and content creation. Being knowledgeable about emerging platforms and tools can set you apart as a candidate who is ready to innovate and adapt.
✨Tip Number 4
Network with professionals in the industry, especially those who work in social media or marketing roles. Attend relevant events or join online communities to build connections that could provide insights or referrals for the position.
We think you need these skills to ace Content Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in social media management and content creation. Use keywords from the job description to demonstrate that you understand the role and its requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for social media and your understanding of the Love2shop brands. Mention specific examples of how you've successfully engaged audiences in previous roles.
Showcase Your Copywriting Skills: Include samples of your writing or links to social media posts you've created. This will help demonstrate your ability to adapt tone and style, which is crucial for this role.
Highlight Technical Competencies: Mention any experience with social media tools like Sprout Social, Meta Business Suite, CapCut, and Canva. If you have knowledge of SEO practices or video content creation, be sure to include that as well.
How to prepare for a job interview at Love2shop
✨Showcase Your Copywriting Skills
Prepare examples of your best copywriting work that demonstrate your ability to adapt tone and style. Be ready to discuss how you approach creating content for different social media platforms.
✨Know Your Social Media Channels
Familiarise yourself with the latest trends and features on platforms like Meta, TikTok, and LinkedIn. Be prepared to discuss how you would use these channels to enhance customer engagement and brand awareness.
✨Demonstrate Your Passion for Social Media
Share your enthusiasm for social media and online culture during the interview. Discuss any personal projects or campaigns you've worked on that reflect your passion and understanding of the digital landscape.
✨Be Ready for Practical Scenarios
Expect to be asked about how you would handle specific situations, such as creating a campaign for a new product launch. Think through your process for planning, executing, and analysing social media content.
