Marketing Manager, EMEA in London

Hybrid role with travel to London for weekly meetings. Incredible Brand Building role with an amazing baby & family focused brand across the UK, Germany, France and broader EMEA.

Love to DreamTM is on a mission to change how the world sleeps — one little dreamer at a time. Our category-defining infant sleep solutions are trusted by millions of families across the globe, and we're just getting started. Since 2022, we've achieved rapid year-on-year growth across the UK, Germany and broader Europe. We're a lean, energised team operating across Australia, the US, the UK and China — collaborative by design, fast by nature. We move quickly, back bold ideas, and hold ourselves accountable to outcomes that matter.

THE OPPORTUNITY

This is not a maintenance role. This is a builder role. As our EMEA Marketing Manager, you will be the architect of Love to DreamTM's brand presence across the UK and Europe, specifically Germany, France and supporting Middle East and African Distribution. With the full trust of global leadership behind you, you'll have the autonomy to craft bold strategies, the resources to execute them, and the mandate to make Love to DreamTM a household name for parents right across the continent.

You will act as the entrepreneurial bridge between Love to DreamTM's global vision and the nuances of each local market — translating HQ strategy into locally resonant campaigns, building relationships with the partners and retailers who matter most, and pioneering our entry into France from the ground up.

Reporting to the GM EMEA (with a dotted line to the Director of Brand & Communications in Australia), you'll be one of the most pivotal hires we make in the region. The momentum is already there, a loved brand, and a product that genuinely improves lives. Your job is to amplify it.

WHAT YOU'LL OWN

• Brand Building · UK & Germany: Lead the planning and execution of brand-building initiatives that create real awareness and advocacy from PR and media partnerships to key opinion leaders, new parent communities, consumer shows and brand collaborations.
• France Market Entry: You'll be the pioneer who plants Love to DreamTM's flag in France, building brand awareness through a digital‐first strategy, forging the right retail and brand partnerships, and setting the foundation for what could become one of our most important markets.
• Retail & Partner Relationships: Own the marketing relationships that drive results, leading quarterly brand updates and co‐marketing planning with major retail and distributor partners.
• Trade Marketing: Develop trade marketing materials that make our retail partners proud to stock us, including POS, trade publications, and a strong presence at key industry events.
• Marketing Calendar & Campaign Planning: Own the EMEA marketing calendar end‐to‐end, from always‐on BAU activity to NPD launches, seasonal campaigns and promotional moments across Online, Amazon and Wholesale channels.
• Budget Ownership: Hold full ownership of trade marketing budget and spend across the region, working in close partnership with the Head of Brand on brand building investment.

Be the region's eyes and ears. Continuously gather insights on consumer preferences and competitor activity across key channels, and feed those learnings back into strategy.

ABOUT YOU

You're a natural builder. You thrive when given ownership, move confidently in white space, and get energy from seeing your work land with real consumers in the real world. You're as comfortable crafting a brand strategy as you are jumping into Canva to tweak an asset. And you know how to operate across cultures.

You will bring:

• Proven consumer goods marketing experience, with a track record of building brand awareness and advocacy across omnichannel businesses.
• EMEA trade marketing experience, ideally with experience managing trade plans in the UK and/or Europe.
• Hands‐on creative skills, comfortable with Canva and basic copy adaptation.
• Sharp communication and influencing skills, with the ability to translate data and consumer insights into compelling narratives.
• Commercial clarity - you break big goals into actionable plans and stay accountable to the numbers.
• Genuine customer obsession, excited to build relationships with parents from all backgrounds.
• Action‐oriented and solutions‐focused - you move fast and own the outcomes.
• Entrepreneurial and adaptable - you think creatively to reach consumers.
• Detail‐obsessed without losing sight of the big picture.
• A brilliant collaborator across timezones and disciplines.
• Proactive and transparent communicator.

LOCATION

Flexible for the right candidate. Otherwise, hybrid UK‐based with up to 4 days working remotely and weekly in‐office days in London. Some travel required for key trade events and retailer meetings across EMEA.

WHAT'S IN IT FOR YOU

We believe diversity of thought fuels innovation — which is why we welcome applications from candidates of all backgrounds, identities, abilities and experiences. Come as you are.