At a Glance
- Tasks: Lead brand-building initiatives and pioneer market entry in France for a beloved baby brand.
- Company: Join Love to Dream™, a fast-growing brand transforming infant sleep solutions.
- Benefits: Flexible hybrid work, travel opportunities, and a chance to make a real impact.
- Other info: Dynamic team culture with a focus on innovation and collaboration.
- Why this job: Be the architect of our brand presence across EMEA and shape the future of parenting.
- Qualifications: Experience in consumer goods marketing, creativity, and strong communication skills required.
The predicted salary is between 50000 - 65000 £ per year.
Hybrid role with travel to London for weekly meetings.
Incredible Brand Building role with an amazing baby & family focused brand - UK, Germany, France and broader EMEA.
ABOUT LOVE TO DREAM™
Love to Dream™ is on a mission to change how the world sleeps — one little dreamer at a time. Our category-defining infant sleep solutions are trusted by millions of families across the globe, and we're just getting started. Since 2022, we've achieved rapid year-on-year growth across the UK, Germany and broader Europe. We're a lean, energised team operating across Australia, the US, the UK and China — collaborative by design, fast by nature. We move quickly, back bold ideas, and hold ourselves accountable to outcomes that matter.
THE OPPORTUNITY
This is not a maintenance role. This is a builder role. As our EMEA Marketing Manager, you will be the architect of Love to Dream™'s brand presence across the UK, Europe, specifically Germany, France and supporting Middle East and African Distribution. With the full trust of global leadership behind you, you'll have the autonomy to craft bold strategies, the resources to execute them, and the mandate to make Love to Dream™ a household name for parents right across the continent.
You'll act as the entrepreneurial bridge between Love to Dream™'s global vision and the nuances of each local market — translating HQ strategy into locally resonant campaigns, building relationships with the partners and retailers who matter most, and pioneering our entry into France from the ground up. Reporting to the GM EMEA (with a dotted line to the Director of Brand & Communications in Australia), you'll be one of the most pivotal hires we make in the region. The momentum is already there, a loved brand, and a product that genuinely improves lives. Your job is to amplify it.
WHAT YOU'LL OWN
- Brand Building · UK & Germany: Lead the planning and execution of brand-building initiatives that create real awareness and advocacy from PR and media partnerships to key opinion leaders, new parent communities, consumer shows and brand collaborations. You'll work hand-in-hand with the global Head of Brand & Communications to shape an execution plan that reflects both global ambitions and local market realities.
- France Market Entry: You'll be the pioneer who plants Love to Dream™'s flag in France, building brand awareness through a digital-first strategy, forging the right retail and brand partnerships, and setting the foundation for what could become one of our most important markets.
- Retail & Partner Relationships: Own the marketing relationships that drive results, leading quarterly brand updates and co-marketing planning with major retail and distributor partners, sourcing and developing local agency relationships, and ensuring Love to Dream™'s standards are upheld across every customer touchpoint.
- Trade Marketing: Develop trade marketing materials that make our retail partners proud to stock us, POS, trade publications, and a strong presence at key industry events including Kind + Jugend. You'll be the face of Love to Dream™ in the EMEA trade landscape.
- Marketing Calendar & Campaign Planning: Own the EMEA marketing calendar end-to-end, from always-on BAU activity to NPD launches, seasonal campaigns and promotional moments across Online, Amazon and Wholesale channels in both the UK and Germany. You'll be the orchestrator who keeps every moving part in sync.
- Budget Ownership: Hold full ownership of trade marketing budget and spend across the region, working in close partnership with the Head of Brand on brand building investment, delivering maximum impact against every dollar spent.
- Consumer & Competitive Intelligence: Be the region's eyes and ears. Continuously gathering insights on consumer preferences and competitor activity across key channels, and feeding those learnings back into strategy.
ABOUT YOU
You're a natural builder. You thrive when given ownership, move confidently in white space, and get energy from seeing your work land with real consumers in the real world. You're as comfortable crafting a brand strategy as you are jumping into Canva to tweak an asset. And you know how to operate across cultures, whether you're influencing a stakeholder in Sydney, a retailer in Berlin, or a new agency partner in Paris.
You will bring:
- Proven consumer goods marketing experience, with a track record of building brand awareness and advocacy across omnichannel businesses, preferably with baby & toddler category knowledge.
- EMEA trade marketing chops, ideally with experience managing trade plans in the UK and/or Europe.
- Hands-on creative skills, comfortable with Canva, AI creative tools, and basic copy adaptation.
- Sharp communication and influencing skills, with the ability to translate data and consumer insights into compelling narratives that move stakeholders to action.
- Commercial clarity - you break big goals into actionable plans, manage interdependencies, and stay accountable to the numbers.
- Genuine customer obsession, we are serving parents from all backgrounds and cultures and we want to build a relationship with every single one.
Your working style:
- Action-oriented and solutions-focused - you move fast, make decisions with imperfect information, and own the outcomes.
- Entrepreneurial and adaptable - you think creatively to reach consumers, and you welcome change as opportunity.
- Detail-obsessed without losing sight of the big picture - happy to get your hands dirty and determined to find the best path forward.
- A brilliant collaborator across timezones and disciplines - you know how to build trust quickly and maintain it.
- Proactive and transparent communicator - people always know where things stand with you.
LOCATION
Flexible for the right candidate. Otherwise, hybrid UK-based with up to 4 days working remotely and weekly in-office days in London. Some travel required for key trade events and retailer meetings across EMEA.
WHAT'S IN IT FOR YOU
We believe diversity of thought fuels innovation — which is why we welcome applications from candidates of all backgrounds, identities, abilities and experiences. Come as you are.
APPLY NOW
Please click the Apply button. We would love to hear what excites you about this opportunity and encourage you to include a cover letter. You may either include this with your CV file, or send via inmail to the Job poster.
Marketing Manager, EMEA in Slough employer: Love to Dream™
At Love to Dream™, we pride ourselves on being an exceptional employer, offering a dynamic and collaborative work culture that empowers our employees to innovate and make a real impact. As the EMEA Marketing Manager, you'll enjoy the autonomy to shape brand strategies across diverse markets while benefiting from flexible working arrangements and opportunities for professional growth within a rapidly expanding global brand. Join us in our mission to transform how families sleep, and be part of a passionate team that values creativity, accountability, and genuine customer connection.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager, EMEA in Slough
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. The more relationships you build, the better your chances of landing that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and values, especially how they resonate with parents and families. This will help you tailor your responses and show you're genuinely interested.
✨Tip Number 3
Showcase your creativity! Whether it's through a personal project or a unique presentation, demonstrate how you can think outside the box. Companies like Love to Dream™ love bold ideas, so let your personality shine!
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can go a long way in keeping you top of mind. Plus, it shows your enthusiasm for the role and the brand.
We think you need these skills to ace Marketing Manager, EMEA in Slough
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for the role shine through! We want to see what excites you about being a part of Love to Dream™ and how you can contribute to our mission of changing how the world sleeps.
Tailor Your CV:Make sure your CV is tailored to the Marketing Manager role. Highlight your relevant experience in brand building and consumer goods marketing, especially in the baby and family sector. We love seeing how your skills align with our needs!
Craft a Compelling Cover Letter:Don't skip the cover letter! Use it to tell us your story and explain why you're the perfect fit for this position. Share specific examples of your past successes and how they relate to the responsibilities outlined in the job description.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Love to Dream™
✨Know the Brand Inside Out
Before your interview, dive deep into Love to Dream™'s mission and products. Understand their unique selling points and how they resonate with parents. This knowledge will help you articulate how your marketing strategies can amplify their brand presence across EMEA.
✨Showcase Your Creative Side
Be prepared to discuss specific examples of past marketing campaigns you've led, especially those that involved brand building or market entry. Bring along any creative assets you've worked on, even if they're just tweaks in Canva. This will demonstrate your hands-on approach and resourcefulness.
✨Understand Local Markets
Since this role involves entering new markets like France, research the cultural nuances and consumer behaviours in these regions. Be ready to share ideas on how you would tailor Love to Dream™'s strategies to resonate with local audiences, showing your adaptability and market insight.
✨Prepare for Collaborative Scenarios
Expect questions about how you would work with various stakeholders, from global teams to local partners. Think of examples where you've successfully built relationships and collaborated across different time zones. This will highlight your communication skills and ability to foster trust.
