At a Glance
- Tasks: Lead brand-building initiatives and pioneer market entry in France for a beloved baby brand.
- Company: Join Love to Dream™, a fast-growing brand transforming infant sleep solutions.
- Benefits: Flexible hybrid work, travel opportunities, and a chance to make a real impact.
- Other info: Dynamic team culture with a focus on innovation and collaboration.
- Why this job: Be the architect of our brand presence across EMEA and shape the future of parenting.
- Qualifications: Experience in consumer goods marketing, creativity, and strong communication skills required.
The predicted salary is between 50000 - 65000 £ per year.
Hybrid role with travel to London for weekly meetings.
Incredible Brand Building role with an amazing baby & family focused brand - UK, Germany, France and broader EMEA.
ABOUT LOVE TO DREAM™
Love to Dream™ is on a mission to change how the world sleeps — one little dreamer at a time. Our category-defining infant sleep solutions are trusted by millions of families across the globe, and we're just getting started. Since 2022, we've achieved rapid year-on-year growth across the UK, Germany and broader Europe. We're a lean, energised team operating across Australia, the US, the UK and China — collaborative by design, fast by nature. We move quickly, back bold ideas, and hold ourselves accountable to outcomes that matter.
THE OPPORTUNITY
This is not a maintenance role. This is a builder role. As our EMEA Marketing Manager, you will be the architect of Love to Dream™'s brand presence across the UK, Europe, specifically Germany, France and supporting Middle East and African Distribution. With the full trust of global leadership behind you, you'll have the autonomy to craft bold strategies, the resources to execute them, and the mandate to make Love to Dream™ a household name for parents right across the continent.
You'll act as the entrepreneurial bridge between Love to Dream™'s global vision and the nuances of each local market — translating HQ strategy into locally resonant campaigns, building relationships with the partners and retailers who matter most, and pioneering our entry into France from the ground up. Reporting to the GM EMEA (with a dotted line to the Director of Brand & Communications in Australia), you'll be one of the most pivotal hires we make in the region. The momentum is already there, a loved brand, and a product that genuinely improves lives. Your job is to amplify it.
WHAT YOU'LL OWN
- Brand Building · UK & Germany: Lead the planning and execution of brand-building initiatives that create real awareness and advocacy from PR and media partnerships to key opinion leaders, new parent communities, consumer shows and brand collaborations.
- France Market Entry: You'll be the pioneer who plants Love to Dream™'s flag in France, building brand awareness through a digital-first strategy, forging the right retail and brand partnerships, and setting the foundation for what could become one of our most important markets.
- Retail & Partner Relationships: Own the marketing relationships that drive results, leading quarterly brand updates and co-marketing planning with major retail and distributor partners.
- Trade Marketing: Develop trade marketing materials that make our retail partners proud to stock us, including POS, trade publications, and a strong presence at key industry events.
- Marketing Calendar & Campaign Planning: Own the EMEA marketing calendar end-to-end, from always-on BAU activity to NPD launches, seasonal campaigns and promotional moments across Online, Amazon and Wholesale channels.
- Budget Ownership: Hold full ownership of trade marketing budget and spend across the region.
- Consumer & Competitive Intelligence: Be the region's eyes and ears, continuously gathering insights on consumer preferences and competitor activity.
ABOUT YOU
You're a natural builder. You thrive when given ownership, move confidently in white space, and get energy from seeing your work land with real consumers in the real world. You're as comfortable crafting a brand strategy as you are jumping into Canva to tweak an asset. And you know how to operate across cultures.
You will bring:
- Proven consumer goods marketing experience, with a track record of building brand awareness and advocacy across omnichannel businesses.
- EMEA trade marketing experience, ideally with experience managing trade plans in the UK and/or Europe.
- Hands-on creative skills, comfortable with Canva and basic copy adaptation.
- Sharp communication and influencing skills, with the ability to translate data and consumer insights into compelling narratives.
- Commercial clarity - you break big goals into actionable plans.
- Genuine customer obsession.
Your working style:
- Action-oriented and solutions-focused.
- Entrepreneurial and adaptable.
- Detail-obsessed without losing sight of the big picture.
- A brilliant collaborator across timezones and disciplines.
- Proactive and transparent communicator.
LOCATION
Flexible for the right candidate. Otherwise, hybrid UK-based with up to 4 days working remotely and weekly in-office days in London. Some travel required for key trade events and retailer meetings across EMEA.
WHAT'S IN IT FOR YOU
We believe diversity of thought fuels innovation — which is why we welcome applications from candidates of all backgrounds, identities, abilities and experiences. Come as you are.
APPLY NOW
Please click the Apply button. We would love to hear what excites you about this opportunity and encourage you to include a cover letter.
Marketing Manager, EMEA in London employer: Love to Dream™
At Love to Dream™, we pride ourselves on being an exceptional employer, offering a dynamic and collaborative work culture that empowers our employees to innovate and make a real impact. With a focus on personal and professional growth, we provide ample opportunities for career advancement while fostering a diverse environment where every voice is valued. Our hybrid working model allows for flexibility, and the chance to be part of a mission-driven team dedicated to improving the lives of families across EMEA makes this role truly rewarding.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager, EMEA in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and values, especially how they resonate with parents and families. This will help you tailor your responses and show you're genuinely interested in Love to Dream™.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of EMEA Marketing Manager. Highlight your brand-building successes and how you can bring that energy to Love to Dream™ across different markets.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. Plus, it shows your enthusiasm for the role and the brand. And remember, apply through our website for the best chance!
We think you need these skills to ace Marketing Manager, EMEA in London
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for the role shine through! We want to see what excites you about being a part of Love to Dream™ and how you can contribute to our mission.
Tailor Your CV:Make sure your CV is tailored to the Marketing Manager role. Highlight your relevant experience in brand building and consumer goods marketing, especially in the baby and family sector. We love seeing how your background aligns with our needs!
Craft a Compelling Cover Letter:Don't skip the cover letter! Use it to tell us your story and explain why you're the perfect fit for this position. Share specific examples of your past successes and how they relate to the responsibilities outlined in the job description.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Love to Dream™
✨Know the Brand Inside Out
Before your interview, dive deep into Love to Dream™'s mission and products. Understand their unique selling points and how they resonate with parents. This knowledge will help you articulate how your marketing strategies can amplify their brand presence across EMEA.
✨Showcase Your Creative Side
Be prepared to discuss specific campaigns you've executed in the past, especially those that involved brand building or market entry. Bring examples of your work, whether it's a digital campaign or a PR initiative, to demonstrate your hands-on creative skills and resourcefulness.
✨Understand Local Markets
Since this role involves entering new markets like France, research the cultural nuances and consumer behaviours in these regions. Be ready to share ideas on how you would tailor Love to Dream™'s strategies to resonate with local audiences while maintaining the global vision.
✨Prepare for Collaborative Scenarios
This position requires strong collaboration across various teams and time zones. Think of examples where you've successfully worked with diverse stakeholders. Highlight your communication skills and how you build trust quickly, as this will be crucial in executing the brand's vision effectively.
