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- Tasks: Lead EMEA growth and P&L for a top global brand in infant sleep solutions.
- Company: Join Love to Dream™, a rapidly growing, PE-backed Australian success story.
- Benefits: Enjoy competitive salary, performance incentives, and a hybrid work setup.
- Why this job: Make a real impact on families' lives while shaping the future of a leading brand.
- Qualifications: Proven experience in scaling omnichannel consumer brands across Europe.
- Other info: Be part of an innovative culture that values collaboration and creativity.
The predicted salary is between 43200 - 72000 £ per year.
Own EMEA growth & P&L – Scale a PE-backed, category-leading global brand across UK, Germany & France (DTC, Amazon, Wholesale).
Senior leadership impact – Permanent position, reporting directly to the CEO, shape 3-year growth strategy, and lead a high-performing UK-based team in a fast-paced, PE-backed environment.
Great Place to Work® certified – Values-led culture, high trust, strong engagement and genuine flexibility.
Competitive salary + performance incentives – commensurate with a senior leadership role.
Hybrid & flexible – 4 days remote, 1 day Central London hub.
This is a rare opportunity to lead the EMEA expansion of a high-growth, Private Equity-backed Australian success story.
The Brand Founded in Australia in 2009, Love to Dream™ is the category-defining global leader in infant sleep, best known for the award-winning, patented Swaddle Up™. Loved by millions of families worldwide, our products are trusted for quality, comfort and longevity. Backed by a Leading Australian Private Equity firm - Quadrant, Love to Dream™ is in accelerated international growth. Since launching direct operations across the UK and EU in 2022, EMEA has delivered 50%+ YoY growth. With proven success in the UK, we’re now scaling across Germany, France and the wider region.
You will hold full P&L accountability for the EMEA region. Your mission is to scale from "market entrant" to "market leader".
- Strategic Leadership: define and execute the 3-year growth strategy for EMEA, balancing immediate commercial wins with long-term brand equity.
- Omnichannel Scaling: Drive aggressive growth across a complex mix of DTC (Shopify), Marketplaces (Amazon), and Wholesale/Distributors.
- European Expansion: Take our established UK footprint and aggressively penetrate the German and French markets.
- Team & Culture: Lead, mentor, and expand a high-performing team of six based in the UK.
We are looking for a commercial athlete, someone who thrives in a fast-paced, PE-backed environment.
You bring a proven track record leading and scaling omnichannel consumer brands across Europe, with hands-on experience driving growth in key markets such as Germany and France. You’ve successfully balanced local market nuance with global strategy across product, marketing and regulatory requirements, and have built, led and developed high-performing EMEA teams across sales, operations and marketing, fostering a strong, collaborative regional culture.
You are numerically literate and data-driven. You understand the P&L mechanics of e-commerce, the margin requirements of wholesale, and the operational rigor required for supply chain.
You are entrepreneurial, resilient, and hands-on. You are comfortable presenting to a Board one day and diving into operational roadblocks the next. You work well in cross-functional, distributed environments and consistently build strong, enduring relationships with stakeholders, even when working remotely.
Flexibility: Current team set-up 4 days remote, 1 day in Central London hub for immediate team collaboration. Greater flexibility possible for the right candidate.
Impact: You are not just keeping the lights on; you are building the future engine room of our global growth.
At Love to Dream™, we believe today’s little dreamers are the shapers of tomorrow. We want to celebrate the power of sleep with every product and brighten our world, one little dreamer at a time. Our core values inspire each of us every day:
- Dare to Dream
- Lead with Love
- Inspired by Families
- Made with Love
Accelerate Your Career: Be part of a rapidly growing business, with real opportunities to make an impact and advance your career.
Innovative Culture: Our inclusive, dynamic, and entrepreneurial culture encourages you to think outside the box, take ownership, and contribute ideas that drive business success.
Wellness & Work-Life Balance: Enjoy a hybrid work environment, generous leave options, and wellness initiatives to ensure you thrive both professionally and personally.
To apply, please submit your resume and cover letter. If applying via the Linked In Easy Apply button, you will need to combine your cover letter with your CV into one document to upload. We are an equal opportunity employer and value diversity at our company.
General Manager, EMEA employer: Love to Dream™
Contact Detail:
Love to Dream™ Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land General Manager, EMEA
✨Tip Number 1
Network like a pro! Reach out to connections in the industry, attend relevant events, and don’t be shy about asking for introductions. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream role.
✨Tip Number 2
Prepare for interviews by researching the company inside out. Understand their products, values, and recent news. We want you to walk in feeling confident and ready to discuss how you can contribute to their growth strategy.
✨Tip Number 3
Showcase your leadership skills during interviews. Share specific examples of how you’ve led teams and driven growth in previous roles. We’re looking for those entrepreneurial spirits who can inspire and mentor others!
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. We appreciate candidates who show genuine interest and enthusiasm for the role.
We think you need these skills to ace General Manager, EMEA
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of General Manager, EMEA. Highlight your experience in scaling brands and leading teams, especially in the UK, Germany, and France. We want to see how your background aligns with our mission at Love to Dream™.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for our brand and how you can contribute to our growth strategy. Be sure to mention specific achievements that demonstrate your ability to drive results in a fast-paced environment.
Showcase Your Leadership Style: We’re looking for someone who can lead and inspire a team. In your application, give examples of how you've built high-performing teams and fostered a collaborative culture. Let us know how you bridge local and global strategies!
Apply Through Our Website: For the best chance of success, apply directly through our website. This ensures your application gets to the right people quickly. Plus, it shows us you're serious about joining our team at Love to Dream™!
How to prepare for a job interview at Love to Dream™
✨Know Your Numbers
As a General Manager, you'll need to demonstrate your understanding of P&L mechanics. Brush up on your financial acumen and be ready to discuss how you've driven growth in previous roles, especially in omnichannel environments. Be specific about the numbers and metrics that showcase your success.
✨Showcase Your Strategic Vision
Prepare to articulate a clear 3-year growth strategy for the EMEA region. Think about how you would balance immediate wins with long-term brand equity. Use examples from your past experiences where you successfully executed similar strategies, particularly in markets like Germany and France.
✨Cultural Fit is Key
Love to Dream™ values a strong, collaborative culture. Be ready to discuss how you've built and led high-performing teams in diverse environments. Share stories that highlight your ability to bridge cultural gaps and foster engagement, especially in a remote setting.
✨Master the Omnichannel Approach
Familiarise yourself with the intricacies of DTC, Amazon, and wholesale channels. Prepare to discuss how you've driven growth across these platforms and the specific levers you've pulled to enhance digital performance marketing. This will show your deep command of channel value drivers.
