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- Tasks: Lead EMEA growth and P&L for a top global brand in infant sleep solutions.
- Company: Join Love to Dream™, a rapidly growing, values-led company with a strong culture.
- Benefits: Competitive salary, performance incentives, hybrid work, and wellness initiatives.
- Why this job: Make a real impact on families' lives while shaping the future of a global brand.
- Qualifications: Proven experience in scaling omnichannel brands across Europe, especially in Germany and France.
- Other info: Flexible working environment with opportunities for career advancement and personal growth.
The predicted salary is between 54000 - 84000 £ per year.
Own EMEA growth & P&L – Scale a PE-backed, category-leading global brand across UK, Germany & France (DTC, Amazon, Wholesale).
Senior leadership impact – Permanent position, reporting directly to the CEO, shape 3-year growth strategy, and lead a high-performing UK-based team in a fast-paced, PE-backed environment.
Great Place to Work® certified – Values-led culture, high trust, strong engagement and genuine flexibility.
Competitive salary + performance incentives – commensurate with a senior leadership role.
Hybrid & flexible – 4 days remote, 1 day Central London hub.
This is a rare opportunity to lead the EMEA expansion of a high-growth, Private Equity-backed Australian success story.
The Brand: Founded in Australia in 2009, Love to Dream™ is the category-defining global leader in infant sleep, best known for the award-winning, patented Swaddle Up™. Loved by millions of families worldwide, our products are trusted for quality, comfort and longevity.
Backed by a Leading Australian Private Equity firm - Quadrant, Love to Dream™ is in accelerated international growth. Since launching direct operations across the UK and EU in 2022, EMEA has delivered 50%+ YoY growth. With proven success in the UK, we’re now scaling across Germany, France and the wider region.
The Mandate: You will hold full P&L accountability for the EMEA region (core markets UK, DACH, FR). Your mission is to scale from "market entrant" to "market leader".
- Strategic Leadership: define and execute the 3-year growth strategy for EMEA, balancing immediate commercial wins with long-term brand equity.
- Omnichannel Scaling: Drive aggressive growth across a complex mix of DTC (Shopify), Marketplaces (Amazon), and Wholesale/Distributors. You bring a deep command of channel value drivers and economics, and know how to pull the right levers on digital performance marketing and traditional retail relationships simultaneously.
- European Expansion: Take our established UK footprint and aggressively penetrate the German and French markets.
- Team & Culture: Lead, mentor, and expand a high-performing team of six based in the UK. You are the cultural bridge between the Global HQ in Australia and the local market.
The DNA We Need: We are looking for a commercial athlete, someone who thrives in a fast-paced, PE-backed environment.
The Experience: You bring a proven track record leading and scaling omnichannel consumer brands across Europe, with hands-on experience driving growth in key markets such as Germany and France. You’ve successfully balanced local market nuance with global strategy across product, marketing and regulatory requirements, and have built, led and developed high-performing EMEA teams across sales, operations and marketing, fostering a strong, collaborative regional culture.
The Skillset: You are numerically literate and data-driven. You understand the P&L mechanics of e-commerce, the margin requirements of wholesale, and the operational rigor required for supply chain.
The Style: Entrepreneurial, resilient, and hands-on. You are comfortable presenting to a Board one day and diving into operational roadblocks the next. You work well in cross-functional, distributed environments and consistently build strong, enduring relationships with stakeholders, even when working remotely.
Flexibility: Current team set-up 4 days remote, 1 day in Central London hub for immediate team collaboration. Greater flexibility possible for the right candidate.
Package: Competitive salary + performance incentives commensurate with a senior leadership role.
Impact: You are not just keeping the lights on; you are building the future engine room of our global growth.
Let’s talk about our Mission & Values: At Love to Dream™, we believe today’s little dreamers are the shapers of tomorrow. We want to celebrate the power of sleep with every product and brighten our world, one little dreamer at a time. Our core values inspire each of us every day:
- Dare to Dream
- Lead with Love
- Inspired by Families
- Made with Love
What else Love To Dream offers:
- Accelerate Your Career: Be part of a rapidly growing business, with real opportunities to make an impact and advance your career.
- Opportunity: work with a market leader in infant sleep solutions.
- Innovative Culture: Our inclusive, dynamic, and entrepreneurial culture encourages you to think outside the box, take ownership, and contribute ideas that drive business success.
- Wellness & Work-Life Balance: Enjoy a hybrid work environment, generous leave options, and wellness initiatives to ensure you thrive both professionally and personally.
Apply Now: Be a part of something big and make a real impact on the lives of families by helping them achieve better sleep. To apply, please submit your resume and cover letter. If applying via the Linked In Easy Apply button, you will need to combine your cover letter with your CV into one document to upload.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
General Manager, EMEA in City of London employer: Love to Dream™
Contact Detail:
Love to Dream™ Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land General Manager, EMEA in City of London
✨Tip Number 1
Network like a pro! Reach out to connections in the industry, attend relevant events, and don’t be shy about asking for introductions. The more people you know, the better your chances of landing that dream role.
✨Tip Number 2
Prepare for interviews by researching the company inside out. Understand their values, culture, and recent achievements. This will help you tailor your responses and show them you’re genuinely interested in being part of their team.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online platforms to refine your answers. Focus on articulating your experience and how it aligns with the role of General Manager at Love to Dream.
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can go a long way in keeping you top of mind. Plus, it shows your enthusiasm for the position and the company.
We think you need these skills to ace General Manager, EMEA in City of London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the General Manager role. Highlight your achievements in scaling brands and leading teams, especially in EMEA markets like Germany and France.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about the role and how your experience makes you the perfect fit for Love to Dream. Don’t forget to mention our values and how they resonate with you.
Showcase Your Leadership Style: We want to know how you lead and inspire teams! Share examples of how you've built high-performing teams and fostered a collaborative culture, especially in fast-paced environments. This will help us see your potential impact at Love to Dream.
Apply Through Our Website: For the best chance of success, apply directly through our website. It ensures your application gets to the right people quickly and helps us keep track of all applicants efficiently. We can’t wait to hear from you!
How to prepare for a job interview at Love to Dream™
✨Know Your Numbers
As a General Manager, you'll need to demonstrate your understanding of P&L mechanics. Brush up on your financial acumen and be ready to discuss how you've driven growth in previous roles. Prepare specific examples of how you've managed budgets and maximised profitability.
✨Showcase Your Leadership Style
This role requires leading a high-performing team, so be prepared to talk about your leadership approach. Share stories that highlight your ability to mentor and develop talent, especially in a fast-paced environment. Think about how you can bridge cultural differences between teams in the UK and Australia.
✨Understand the Market Landscape
Familiarise yourself with the EMEA market, particularly Germany and France. Research local consumer behaviours and trends in the infant sleep category. Be ready to discuss how you would adapt strategies for these markets while aligning with the global vision of Love to Dream.
✨Prepare for Cross-Functional Collaboration
This position involves working across various teams, from marketing to operations. Think about examples where you've successfully collaborated in a matrix organisation. Highlight your communication skills and how you've built strong relationships with stakeholders, even in remote settings.