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For Companies At a Glance
- Tasks: Lead innovative marketing strategies and campaigns for a fast-growing dumpling brand.
- Company: Join Love Sum Dumplings, a vibrant UK food brand with bold flavours.
- Benefits: Enjoy high creative freedom, work directly with founders, and shape a modern food brand.
- Why this job: Make a real impact in a challenger brand and create campaigns that resonate.
- Qualifications: Experience in strategic marketing and creativity, with a hands-on approach.
- Other info: Hybrid role based in London/Reading with opportunities for rapid career growth.
The predicted salary is between 60000 - 80000 £ per year.
Location: London / Reading (Hybrid)
Company: Love Sum Dumplings
About Love Sum
Love Sum is a fast-growing UK dumpling brand bringing bold flavours to British kitchens. Founded by MasterChef finalist Sandy Tang, the brand is now stocked in retailers including Sainsbury’s, Ocado, Selfridges, and Booths, with a new production facility in Reading supporting rapid expansion. We are building a brand that sits somewhere between food culture, creativity and modern identity—and we’re looking for a marketing leader who can help push that vision further. This is not a traditional marketing role. We want someone who can combine strategic thinking with innovative execution, and who understands how to make a small budget travel very far.
The Role
We are looking for a Growth & Marketing Director who can help Love Sum punch above its weight. Collaborating with our founders, you will be hands-on in overseeing daily coordination with our current social media agency. At the same time, you will have experience of devising innovative, effective campaigns that help Love Sum outpace larger competitors through creativity and impact. You should be comfortable moving between big ideas, founder storytelling, retail activation and guerrilla marketing.
What You’ll Be Responsible For
- Define and drive the overall marketing roadmap for Love Sum as the brand scales nationally
- Align marketing with retail expansion and production capacity
- Identify the highest-ROI channels for a fast-growing chilled brand
- Select the optimum trade marketing tools available from retailers
- Supervising external agencies (social, PR etc.)
What We Are Not Looking For
- Someone who only runs paid ads and social calendars
- Thinks marketing is just content posting
- Needs large agency budgets to create impact
Love Sum is a challenger brand, and the marketing should feel like it.
Why Join Love Sum
- Work with a fast-growing challenger brand
- Help shape a modern food brand in the UK
- High creative freedom– we have the NPD capabilities to launch fast
- Work directly with the founders
- Opportunity to create campaigns people actually talk about
Growth & Marketing Director in Reading employer: Love Sum Dumplings
Contact Detail:
Love Sum Dumplings Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth & Marketing Director in Reading
✨Tip Number 1
Network like a pro! Get out there and connect with people in the food and marketing industry. Attend events, join relevant groups on social media, and don’t be shy to reach out to folks at Love Sum Dumplings. A personal connection can make all the difference!
✨Tip Number 2
Show off your creativity! When you get the chance to chat with potential employers, bring your best ideas to the table. Think about how you can help Love Sum stand out in the market and share those innovative thoughts during interviews.
✨Tip Number 3
Be hands-on! If you’re applying for a role that requires overseeing campaigns, come prepared with examples of your past work. Show us how you’ve successfully managed projects and made an impact with limited budgets—this is key for a challenger brand like Love Sum.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Love Sum family. Don’t miss out on this opportunity!
We think you need these skills to ace Growth & Marketing Director in Reading
Some tips for your application 🫡
Show Your Passion for Food Culture: When you're writing your application, let your love for food culture shine through! We want to see how you connect with our brand and its mission. Share any personal experiences or insights that highlight your enthusiasm for innovative food marketing.
Be Creative and Bold: This isn't your typical marketing role, so don't hold back! Use your application to showcase your creative thinking. Whether it's a unique campaign idea or an unconventional approach to marketing, we want to see how you can help us stand out in the crowded market.
Tailor Your Experience to Us: Make sure to align your past experiences with what we're looking for. Highlight any hands-on roles you've had in marketing, especially those where you had to work with limited budgets. Show us how you've made a big impact with small resources!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures it gets into the right hands. Plus, it shows us you're serious about joining the Love Sum team!
How to prepare for a job interview at Love Sum Dumplings
✨Know the Brand Inside Out
Before your interview, dive deep into Love Sum Dumplings. Understand their products, values, and what sets them apart in the market. This will not only show your genuine interest but also help you align your ideas with their vision.
✨Showcase Your Creative Campaigns
Prepare to discuss specific campaigns you've led that demonstrate your ability to think outside the box. Bring examples of how you've achieved impactful results on a tight budget, as this aligns perfectly with what Love Sum is looking for.
✨Be Ready for Big Ideas
Think about innovative marketing strategies that could elevate Love Sum's presence. Be prepared to share your thoughts on guerrilla marketing or unique retail activations that could resonate with their target audience.
✨Engage with Founder's Storytelling
Since the role involves collaborating closely with the founders, be ready to discuss how you can leverage storytelling in marketing. Think about how you can weave the founder's journey into campaigns that connect emotionally with consumers.