At a Glance
- Tasks: Drive digital marketing strategies in the health and fitness industry using AI and data.
- Company: Join a well-established health and fitness brand in Central London.
- Benefits: Earn £35,000 plus benefits with a flexible hybrid working model.
- Other info: Opportunity to lead AI integration and explore new marketing tools.
- Why this job: Make a real impact on club performance through innovative marketing campaigns.
- Qualifications: Two years of experience in digital marketing and strong analytical skills.
The predicted salary is between 35000 - 35000 £ per year.
£35,000 + benefits
Location: Central London (hybrid, two to three days a week in the office).
Our client is a well-established and growing name in the health and fitness industry, with clubs in locations across the UK. They're looking for a Digital Marketing Executive to help drive the paid media, SEO and AI-led strategies that fuel lead generation and member acquisition across their network.
This is a genuinely varied role for someone who wants to get hands-on across Google, Meta, AI search and website performance, rather than being boxed into one channel. You'll be trusted to test, optimise and report on campaigns that have a direct impact on how well individual clubs perform, working closely with a wider network of club partners who rely on strong, data-led marketing support to grow.
On offer is a salary of £35,000 plus benefits, a hybrid working pattern, and genuine scope to shape how AI and automation are used across the marketing function as the team continues to evolve.
Working pattern: Hybrid, with two to three days a week based in the Central London office and the remainder working remotely.
Key responsibilities:
- Campaign management: Support in building and managing Google and Meta ad accounts for new and existing club partners.
- Optimisation and testing: Recommend and implement A/B tests, audience refinements and creative optimisations to improve lead quality and cost efficiency.
- SEO and website optimisation: Support ongoing SEO strategy and website updates, ensuring content is optimised for visibility and conversion.
- Ad copywriting: Write engaging, persuasive ad copy tailored to paid campaigns across Google and Meta.
- AI integration: Use AI-powered insights to support campaign optimisation and ad creative generation, staying up to date with AI advancements that improve marketing efficiency.
- Reporting: Monitor and analyse weekly advertising performance and prepare monthly reports for club partners, highlighting results, insights and next steps.
- Collaboration: Work closely with the wider marketing team to align digital activity with brand campaigns and member acquisition goals.
About you:
- Experience: At least two years in a paid media or digital marketing role, whether agency-side or in-house.
- Platform knowledge: Confident using Meta Business Manager, Google Ads and GA4.
- Analytical mindset: Strong at interpreting data and turning it into clear, actionable recommendations.
- Communication: Excellent written skills with a flair for crafting engaging ad copy.
- Curiosity: A genuine interest in using AI tools for campaign optimisation, automation or creative development.
- SEO knowledge: A solid grasp of SEO principles and best practice.
- Approach: Highly organised, proactive and always keen to explore new tools and testing opportunities.
- Bonus: A passion for fitness, lifestyle or consumer marketing is a plus, though not essential.
What's in it for you:
- A salary of £35,000 plus a benefits package.
- Hybrid working, with flexibility built into the week.
- The chance to work across a live network of clubs, seeing the direct impact of your campaigns on club performance.
- Genuine scope to lead on AI adoption and new marketing tools as the function grows.
- A generous holiday allowance, plus bank holidays.
Your recruiter for this role is Becky Hopkinson, Senior Account Manager at Love Recruitment, and can be contacted simply by applying for the role below. Becky and Love Recruitment specialise in recruitment across the fitness and leisure sector and work on a number of roles within the industry. If you're keen to be considered, please 'Apply Now'.
Digital Marketing Executive in Central London - Health and Fitness Industry employer: Love Recruitment
REP Fitness is an exceptional employer that champions a dynamic and innovative work culture, perfect for those passionate about fitness and performance. With remote working flexibility and the opportunity to engage with elite sports organisations across the UK and Europe, employees benefit from strong earning potential and the chance to make a significant impact in the industry. The company prioritises employee growth through strategic partnerships and industry engagement, making it an ideal place for ambitious professionals looking to thrive in a rewarding environment.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Executive in Central London - Health and Fitness Industry
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Love Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Love Recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Love Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Love Recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Executive in Central London - Health and Fitness Industry
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Love Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Love Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about Love Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Love Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Love Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Love Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
