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For Companies At a Glance
- Tasks: Lead marketing strategies to grow brand and engage customers in the sports leisure sector.
- Company: Fast-growing UK sports and leisure operator with a dynamic culture.
- Benefits: Competitive salary, bonus, hybrid work, and exciting career opportunities.
- Why this job: Make a real impact in a vibrant industry while working with a passionate team.
- Qualifications: Strong marketing skills, excellent communication, and a passion for sports or community.
- Other info: Flexible work environment with opportunities for personal and professional growth.
The predicted salary is between 56000 - 84000 £ per year.
The UK's leading specialist fitness and leisure recruitment agency is seeking a versatile, hands-on Head of Marketing to lead brand, growth and customer engagement across multiple sites. This role suits a highly capable all-rounder who can balance strategy with day-to-day execution in a fast-paced environment.
The Role
- You will shape the brand, drive membership growth, lead local acquisition activity and deliver a strong calendar of on-site events and activations.
- You’ll also manage CRM, partnerships and community outreach—requiring a marketer who can confidently switch between creative, analytical and operational work.
Key Responsibilities
- Develop and maintain a consistent brand and tone of voice.
- Lead membership go-to-market and acquisition plans.
- Run local and paid campaigns to fill programmes and courts.
- Oversee events and activations to boost engagement.
- Shape CRM journeys and retention communications.
- Build local and brand partnerships that drive visibility and footfall.
What You’ll Bring
- Strong all-round marketing capability across brand, growth, campaigns and CRM.
- Ability to operate independently and handle both strategy and execution.
- Excellent communication skills and strong organisational instincts.
- Comfort working at pace and adapting quickly to changing priorities.
- Passion for sport, movement or community-focused environments.
- Experience in sport, leisure, fitness or hospitality is beneficial.
Hybrid: 3 days WFH, 2 days on site. Ideal location: Between Manchester and London.
Head of Marketing - Sports Leisure Brand in Coventry employer: Love Recruitment
Contact Detail:
Love Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing - Sports Leisure Brand in Coventry
✨Tip Number 1
Network like a pro! Get out there and connect with people in the sports and leisure industry. Attend events, join relevant groups on social media, and don’t be shy to reach out to potential colleagues or mentors. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your marketing campaigns, brand strategies, and any successful projects you've led. This will give you an edge when chatting with recruiters or during interviews, proving you’re the hands-on leader they need.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire in the sports and leisure sector. Express your interest and share how you can contribute to their growth. It shows initiative and could lead to opportunities before they even advertise!
✨Tip Number 4
Apply through our website! We’ve got loads of exciting roles waiting for you, including the Head of Marketing position. Make sure to tailor your application to highlight your all-round marketing capabilities and passion for the industry. Let’s get you that dream job!
We think you need these skills to ace Head of Marketing - Sports Leisure Brand in Coventry
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that match the Head of Marketing role. Highlight your marketing capabilities, especially in brand growth and customer engagement, to show us you’re the right fit.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about sports and leisure, and how your experience aligns with our needs. Keep it engaging and personal to grab our attention.
Showcase Your Achievements: Don’t just list your responsibilities; share your successes! Quantify your achievements where possible, like membership growth percentages or successful campaigns, to demonstrate your impact in previous roles.
Apply Through Our Website: We encourage you to apply directly through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Love Recruitment
✨Know Your Brand Inside Out
Before the interview, dive deep into the brand's identity and values. Understand their tone of voice and how they engage with their community. This will help you articulate how your marketing strategies can align with their vision.
✨Showcase Your Versatility
Prepare examples that highlight your ability to switch between strategic planning and hands-on execution. Discuss specific campaigns you've led that required both creative thinking and analytical skills, especially in the sports or leisure sector.
✨Be Ready for Rapid Changes
Since the role demands adaptability, think of instances where you've successfully navigated fast-paced environments. Share stories that demonstrate your quick decision-making and how you prioritised tasks under pressure.
✨Engage with Their Community
Research any local partnerships or community outreach initiatives the brand is involved in. Be prepared to discuss how you would enhance these efforts and drive membership growth through innovative engagement strategies.
