At a Glance
- Tasks: Drive growth and lead generation in a dynamic marketing role.
- Company: Join a global leader in medical measuring systems with a collaborative culture.
- Benefits: Competitive salary, flexible hours, and great development opportunities.
- Other info: Enjoy a flat structure and autonomy in a supportive team environment.
- Why this job: Make an impact in digital health marketing while shaping the future.
- Qualifications: 3-5 years in marketing with strong data analysis skills.
A full-time office-based role in Birmingham (potential to move to hybrid after probation period) £50-55k.
A fantastic job in marketing. Our client is a growing business with a global footprint in medical measuring systems and precision scales. With a huge heritage, the brand stands for outstanding quality, innovation, and absolute reliability. Trusted by doctors, medical engineers, nutritionists, and healthcare professionals in more than 110 countries, they operate internationally with over 500 team members worldwide and 18 subsidiaries. They believe that long-term success stems from enjoying what you do. Our workplace values flat hierarchies, quick decision-making without red tape, and an environment where your ideas actively shape the future.
Key responsibilities of this role:
- Lead Generation & Growth: Focus on driving customer acquisition and lead generation by leveraging HubSpot and localised marketing efforts.
- Campaign Strategy & Execution: Work closely with the local sales team and global HQ marketing to adapt international campaigns and create targeted strategies across all relevant channels.
- Data Insights & Optimisation: Analyse customer data and market trends to uncover actionable insights, refine targeting, and continuously optimise campaign performance.
- Budget & Performance Management: Monitor overall marketing effectiveness, manage local campaign budgets, and identify ongoing opportunities for improvement.
- Events & Conferences: Plan and run local events, webinars, and trade conferences alongside the sales team to build brand visibility and support lead pipelines.
About you:
- Experience: 3 to 5 years of experience as a Marketing Manager or Senior Marketing Exec with a proven track record in Performance Marketing.
- Technical Skills: Proficient in data mining and data analysis to extract performance insights. Confident using MS Office and digital tools like HubSpot (experience with Adobe Express or Photoshop is an added advantage).
- Key Attributes: Strong collaborative skills (especially working alongside sales teams), an entrepreneurial mindset, strategic thinking, adaptability to change, and excellent organisational abilities.
- Proactive and autonomous: We are looking for a solutions based self-starter that can effectively problem solve and always driving their own ideas and initiatives.
- Personality: A communicative, proactive self-starter with a practical, hands-on approach.
On offer is great development potential and access to CPD, a collaborative work environment with strong team spirit, flexible working hours and genuine autonomy due to a flat structure.
Marketing Manager in Birmingham - Digital Health employer: Love Recruitment
As a Marketing Manager in Birmingham's thriving digital health sector, you will join a dynamic team at a company renowned for its commitment to quality and innovation. With a strong emphasis on employee growth, a collaborative work culture, and the potential for flexible working arrangements post-probation, this role offers a unique opportunity to shape marketing strategies that impact healthcare professionals globally. Enjoy a flat hierarchy that encourages your ideas and fosters a supportive environment where your contributions are valued.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in Birmingham - Digital Health
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Love Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Love Recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Love Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Love Recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager in Birmingham - Digital Health
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Love Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Love Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about Love Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Love Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Love Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Love Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
