At a Glance
- Tasks: Lead creative marketing campaigns and build brand partnerships in the luxury fitness sector.
- Company: Join a renowned luxury fitness brand with a global presence.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Work with a talented team and enjoy a culture of innovation.
- Why this job: Shape the future of fitness marketing and make a real impact in a vibrant industry.
- Qualifications: Proven marketing experience, creativity, and a passion for fitness.
This brilliant job in marketing is based in London. Our client is one of the UK’s most renowned luxury fitness and wellbeing brands. Operating membership-based luxury gyms alongside dedicated studio classes, the brand has grown from a single flagship site to another location and concept, with an international footprint and concept growing both in and outside of the UK. They are dedicated to providing an elite, high-end fitness experience.
We are looking for a highly creative, commercial Head of Marketing with a strong background in and passion for fitness that is looking for their next challenge!
Key responsibilities of this fantastic marketing job include:
- Campaigns & Planning: Develop and execute annual marketing plans and budgets to drive profitable growth across locations. Support and evolve the brand strategy to ensure consistent messaging.
- Content & Communications: Oversee copywriting and manage content creation alongside graphic designers. Write monthly newsletters and manage all email communications, website, and app content.
- Agency Management: Maintain full ownership of relationships with external SEO, paid advertising, and social media agencies. Ensure digital assets are approved and delivered efficiently, manage digital media spend, and analyse/summarise monthly effectiveness reports.
- Partnerships & Community: Develop and maintain strategic brand partnerships from inception to execution. Cultivate relationships with key decision-makers to drive corporate events and membership sales.
- Influencer & PR Relations: Organise and manage influencer relationships and bookings, tracking performance metrics while overseeing broader press relations in collaboration with PR partners.
About you:
- Experience: Proven track record in marketing management preferably within the fitness or luxury sectors.
- Creativity and market awareness: You must be highly creative at heart and be adept in fitness industry trends and able to combine the two to create a unique brand proposition.
- Communication: Exceptional copywriting, communication, and content management abilities.
- Digital Expertise: Proficient in digital marketing, email platforms, and social media strategy, with the ability to analyse customer data to refine strategies and deliver insights.
Your recruiter for this role is Maddie Cummings, Recruitment Director at Love Recruitment group, and can be contacted simply by applying for the role below. Maddie and Love Recruitment specialise in recruitment for the whole fitness & leisure sector and work on a number of jobs in the fitness & leisure industry. If keen to be considered please ‘Apply Now’.
Head of Marketing - Premium Boutique Fitness employer: Love Recruitment Ltd
Join a prestigious luxury fitness brand in London that prioritises employee growth and creativity, offering a vibrant work culture where innovation thrives. With a commitment to excellence, the company provides unique opportunities for professional development and collaboration within a dynamic team, making it an ideal environment for passionate marketing professionals looking to make a significant impact in the fitness industry.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing - Premium Boutique Fitness
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Love Recruitment Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Love Recruitment Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Love Recruitment Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Love Recruitment Ltd. Bring your business cards and be prepared to chat about how you can contribute!
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Love Recruitment Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Love Recruitment Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Love Recruitment Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Love Recruitment Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Love Recruitment Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Love Recruitment Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
