At a Glance
- Tasks: Lead innovative marketing strategies using AI and automation to enhance customer experiences.
- Company: Established premium travel operator with ambitious growth plans.
- Benefits: Competitive salary, performance bonus, and flexible hybrid working.
- Other info: Opportunity to reshape marketing processes and work closely with the founder.
- Why this job: Revolutionise marketing with cutting-edge AI and make a real impact.
- Qualifications: Strong B2C marketing experience and advanced AI skills required.
The predicted salary is between 60000 - 60000 £ per year.
This is not a conventional Head of Marketing role.
We’re working with an established premium travel operator with an international customer base, significant marketing investment and ambitious plans for growth.
The business already has strong agency partners, extensive customer and content insight, HubSpot and established paid acquisition. Now it wants to build a smarter, more commercially effective marketing function – combining great people, specialist partners, AI, automation and excellent human judgement. And we’re looking for the person to lead it.
The role
You’ll take ownership of marketing across customer acquisition, lifecycle, content, digital experience, paid media, brand, measurement and agency performance. This is a hands-on leadership role. You’ll set the direction, but you’ll also be comfortable getting into the detail – improving customer journeys, challenging paid media, developing CRM and lifecycle marketing, strengthening CRO and using data to make better commercial decisions.
AI is central to what comes next.
We’re looking for someone who already uses modern AI as part of how they think and work – not someone hoping to learn it after joining. You might already be building repeatable AI workflows across research, reporting, customer insight, campaign development, content, creative production, CRO, testing or marketing operations. You’ll understand how to give AI the right context and source material, choose different tools for different jobs, automate repetitive work and, importantly, know where human judgement still matters.
You don’t need to be a software engineer. But you do need to be a genuine technology power user who enjoys experimenting, building useful workflows and exploring how AI can make a marketing function better.
If your current AI use is mainly asking ChatGPT to write copy, this probably isn’t the role for you.
What we’re looking for
- You may already be a Head of Marketing, or you could be an exceptional Senior Marketing Manager, Digital Marketing Lead or Growth Marketing leader ready for your next step. Your experience matters more than your title.
- Strong commercial B2C marketing experience
- Advanced practical use of AI within your day-to-day marketing
- Strong hands-on HubSpot experience across CRM, segmentation, lifecycle, workflows, automation and reporting
- A good understanding of paid acquisition, particularly Google and Meta
- Experience across websites, CRO, creative testing, content and customer journeys
- Strong commercial analysis, measurement and reporting skills
- The confidence to challenge agencies and specialists – and step into the detail yourself when required
Experience within premium travel, leisure, hospitality, luxury, lifestyle or another high-consideration consumer business would be particularly relevant, although direct travel experience isn’t essential.
The opportunity
This is an unusual opportunity to rethink how an established marketing function operates at a time when AI is fundamentally changing what’s possible. You’ll have genuine permission to challenge existing processes, test new tools and decide what should be delivered by people, agencies, automation or AI. The goal isn’t to build the biggest marketing team. It’s to build a small, highly capable marketing function that delivers exceptional commercial results.
You’ll work closely with the founder during the initial transition before taking increasing ownership of the function.
If you’re a commercially minded marketer who combines strong marketing judgement with genuine hands-on AI and technology capability, we’d love to hear from you.
Your recruiter for this role is Helen Horton, Account Director at Love Recruitment and can be contacted simply by applying for this role below.
Head of Marketing employer: Love Recruitment Ltd
As a Membership Sales Manager at the Brilliant Leisure Centre, you'll be part of a vibrant team dedicated to enhancing the local community's fitness experience. The company fosters a supportive work culture that prioritises employee growth and development, offering competitive salaries with commission opportunities, and the chance to make a real impact in members' lives. With a focus on customer service excellence and community engagement, this role provides a fulfilling environment for those passionate about fitness and sales.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Love Recruitment Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Love Recruitment Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Love Recruitment Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Love Recruitment Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Love Recruitment Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Love Recruitment Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Love Recruitment Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Love Recruitment Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Love Recruitment Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Love Recruitment Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
