At a Glance
- Tasks: Lead marketing strategies for a premium fitness brand and create engaging content.
- Company: Join a booming fitness consultancy with exciting growth plans.
- Benefits: Up to £50k salary, remote work, and amazing career growth potential.
- Other info: Enjoy flexibility and autonomy while working with a supportive team.
- Why this job: Be the heartbeat of a new fitness concept and shape its marketing from the ground up.
- Qualifications: 2-3 years of marketing experience in fitness or wellness, tech-savvy, and creative.
The predicted salary is between 36000 - 60000 £ per year.
This is a remote role (you must be UK based and willing and able to travel where required). Up to £50k (experience dependant) plus strong OTE and amazing growth potential.
Our client is a premium fitness and wellness design and build consultancy, creating world-class training spaces across the sector. With a core business that is booming, they are now also entering an incredibly exciting phase of growth and launching their own premium flagship fitness and wellness concept with the flagship club due to open in 2026.
We are now recruiting for a versatile, creative and hands-on Marketing Manager to take full ownership of the marketing strategy for both the core business and the new operational fitness and wellness concept. You will be a "department of one" initially, responsible for everything from high-level brand strategy to daily social media content creation. This is a remote role, but you will be the heartbeat of the digital presence.
Key Responsibilities of this fantastic job in fitness:
- Lead Generation & Strategy
- B2B (Design & Build): Drive high-quality leads from gym owners, developers, and architects through targeted LinkedIn campaigns, SEO, email marketing and other relevant channels.
- B2C (New Facility): Develop and execute a "founding member" pre-launch campaign to drive memberships and footfall for the new fitness space.
- Funnel Management: Create and optimise landing pages and lead magnets to convert social media traffic into tangible business enquiries.
- Social Media & Content Creation
- Manage and grow the LinkedIn, Instagram, and TikTok accounts for both brands.
- Produce high-quality content: from "behind-the-scenes" site builds and architectural reveals to high-energy workout content and trainer spotlights for the club.
- Stay ahead of fitness trends to ensure our brands remain relevant and "shareable" within the wellness community.
- Website & Brand Management
- Oversee the maintenance and updates of both brand websites, ensuring SEO is optimised and copy is compelling.
- Act as the brand guardian, ensuring all visual assets and communications align with our premium aesthetic.
- Coordinate with external freelancers (videographers/graphic designers) where necessary to produce top-tier assets.
- Reporting & Analysis
- Track and report on KPIs (Lead cost, engagement rates, conversion rates).
- Use data to pivot strategies, ensuring marketing spend is always delivering a high ROI.
About you:
- Industry Expertise: You must have 2–3 years of marketing experience specifically within the fitness or wellness sector. You understand the "language" of the gym floor and the business of wellness.
- All-Rounder Skillset: You are equally comfortable writing a white paper for LinkedIn as you are editing a trending Reel or TikTok.
- Lead-Gen Focused: You don’t just care about "likes"; you are obsessed with how social media translates into new business and club memberships.
- Tech Savvy: Proficient with CMS (WordPress/Squarespace), email marketing tools (Mailchimp/Klaviyo), and design tools (Canva/Adobe Express) or other.
- Self-Starter: As this is a remote role, you must be disciplined, highly organised, and capable of managing two distinct brand identities simultaneously.
Benefits of this exciting new role:
- Dual-Impact Role: The rare opportunity to market both a B2B consultancy and a B2C fitness launch.
- Autonomy: You will have a seat at the table and the freedom to shape the marketing department from the ground up.
- Flexibility: 100% remote working with a supportive, fitness-forward team.
- Growth: As the new facility opens and the core business grows, your role has the potential to grow into a Head of Marketing position.
- Bonus and earning potential: this role comes with fantastic OTE and benefits.
Your recruiter for this role is Maddie Cummings, Recruitment Director at Love Recruitment group, and can be contacted simply by applying for the role below. Maddie and Love Recruitment specialise in recruitment for the whole fitness & leisure sector and work on a number of jobs in the fitness & leisure industry. If keen to be considered please ‘Apply Now’.
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing, Wellness and Fitness Services
Marketing Manager - Premium Fitness & Design and Build Brand in England employer: Love Recruitment Ltd
Join a dynamic and innovative team at a premium fitness and wellness design consultancy that values creativity and autonomy. As a Marketing Manager, you'll enjoy the flexibility of remote work while playing a pivotal role in shaping the marketing strategy for both a thriving B2B consultancy and an exciting new B2C fitness concept. With strong earning potential and opportunities for growth as the company expands, this is an ideal environment for those passionate about fitness and marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager - Premium Fitness & Design and Build Brand in England
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Love Recruitment Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Love Recruitment Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Love Recruitment Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Love Recruitment Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager - Premium Fitness & Design and Build Brand in England
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Love Recruitment Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Love Recruitment Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Love Recruitment Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Love Recruitment Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Love Recruitment Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Love Recruitment Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
