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- Tasks: Lead marketing strategies for a premium fitness brand and create engaging content.
- Company: Join a booming fitness consultancy with exciting growth plans.
- Benefits: Up to £50k salary, remote work, and amazing career growth potential.
- Why this job: Be the heartbeat of a new fitness concept and shape its marketing from the ground up.
- Qualifications: 2-3 years of marketing experience in fitness or wellness, tech-savvy, and creative.
- Other info: Enjoy flexibility and autonomy while working with a supportive team.
The predicted salary is between 36000 - 60000 £ per year.
This is a remote role (you must be UK based and willing and able to travel where required). Up to £50k (experience dependant) plus strong OTE and amazing growth potential.
Our client is a premium fitness and wellness design and build consultancy, creating world-class training spaces across the sector. With a core business that is booming, they are now also entering an incredibly exciting phase of growth and launching their own premium flagship fitness and wellness concept with the flagship club due to open in 2026.
We are now recruiting for a versatile, creative and hands-on Marketing Manager to take full ownership of the marketing strategy for both the core business and the new operational fitness and wellness concept. You will be a "department of one" initially, responsible for everything from high-level brand strategy to daily social media content creation. This is a remote role, but you will be the heartbeat of the digital presence.
Key Responsibilities of this fantastic job in fitness:
- Lead Generation & Strategy
- B2B (Design & Build): Drive high-quality leads from gym owners, developers, and architects through targeted LinkedIn campaigns, SEO, email marketing and other relevant channels.
- B2C (New Facility): Develop and execute a "founding member" pre-launch campaign to drive memberships and footfall for the new fitness space.
- Funnel Management: Create and optimise landing pages and lead magnets to convert social media traffic into tangible business enquiries.
- Social Media & Content Creation
- Manage and grow the LinkedIn, Instagram, and TikTok accounts for both brands.
- Produce high-quality content: from "behind-the-scenes" site builds and architectural reveals to high-energy workout content and trainer spotlights for the club.
- Stay ahead of fitness trends to ensure our brands remain relevant and "shareable" within the wellness community.
- Website & Brand Management
- Oversee the maintenance and updates of both brand websites, ensuring SEO is optimised and copy is compelling.
- Act as the brand guardian, ensuring all visual assets and communications align with our premium aesthetic.
- Coordinate with external freelancers (videographers/graphic designers) where necessary to produce top-tier assets.
- Reporting & Analysis
- Track and report on KPIs (Lead cost, engagement rates, conversion rates).
- Use data to pivot strategies, ensuring marketing spend is always delivering a high ROI.
About you:
- Industry Expertise: You must have 2–3 years of marketing experience specifically within the fitness or wellness sector. You understand the "language" of the gym floor and the business of wellness.
- All-Rounder Skillset: You are equally comfortable writing a white paper for LinkedIn as you are editing a trending Reel or TikTok.
- Lead-Gen Focused: You don’t just care about "likes"; you are obsessed with how social media translates into new business and club memberships.
- Tech Savvy: Proficient with CMS (WordPress/Squarespace), email marketing tools (Mailchimp/Klaviyo), and design tools (Canva/Adobe Express) or other.
- Self-Starter: As this is a remote role, you must be disciplined, highly organised, and capable of managing two distinct brand identities simultaneously.
Benefits of this exciting new role:
- Dual-Impact Role: The rare opportunity to market both a B2B consultancy and a B2C fitness launch.
- Autonomy: You will have a seat at the table and the freedom to shape the marketing department from the ground up.
- Flexibility: 100% remote working with a supportive, fitness-forward team.
- Growth: As the new facility opens and the core business grows, your role has the potential to grow into a Head of Marketing position.
- Bonus and earning potential: this role comes with fantastic OTE and benefits.
Your recruiter for this role is Maddie Cummings, Recruitment Director at Love Recruitment group, and can be contacted simply by applying for the role below. Maddie and Love Recruitment specialise in recruitment for the whole fitness & leisure sector and work on a number of jobs in the fitness & leisure industry. If keen to be considered please ‘Apply Now’.
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing, Wellness and Fitness Services
Marketing Manager - Premium Fitness & Design and Build Brand in England employer: Love Recruitment Ltd
Contact Detail:
Love Recruitment Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager - Premium Fitness & Design and Build Brand in England
✨Tip Number 1
Get your networking game on! Connect with industry professionals on LinkedIn, especially those in the fitness and wellness sector. Don’t be shy to slide into their DMs; a friendly message can open doors to opportunities.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your marketing projects, especially those related to fitness or wellness. Share it during interviews or even on social media to catch the eye of potential employers.
✨Tip Number 3
Stay ahead of the game! Keep up with the latest trends in fitness marketing and be ready to discuss them in interviews. This shows you’re not just passionate but also knowledgeable about the industry.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Marketing Manager - Premium Fitness & Design and Build Brand in England
Some tips for your application 🫡
Show Your Passion for Fitness: When writing your application, let your love for fitness and wellness shine through. We want to see how your experience aligns with our mission of creating world-class training spaces. Share any personal stories or projects that highlight your enthusiasm for the industry!
Tailor Your CV and Cover Letter: Make sure to customise your CV and cover letter for this role. Highlight your relevant marketing experience in the fitness sector and showcase specific achievements. We’re looking for someone who can take ownership, so demonstrate how you’ve done that in past roles!
Be Creative and Authentic: Since this role involves content creation, don’t be afraid to show off your creative side in your application. Use a tone that reflects your personality and aligns with our brand. Authenticity is key, so let us see the real you!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re proactive and keen to join our team at StudySmarter!
How to prepare for a job interview at Love Recruitment Ltd
✨Know Your Fitness & Wellness Trends
Make sure to brush up on the latest trends in the fitness and wellness industry. Being able to discuss current developments and how they relate to the brand will show your passion and expertise, making you a standout candidate.
✨Showcase Your Creative Side
Prepare examples of your previous marketing campaigns, especially those that involved social media and content creation. Bring along any visuals or metrics that demonstrate your success in driving engagement and leads, as this role requires a hands-on approach.
✨Understand the Brand's Aesthetic
Familiarise yourself with the brand’s existing visual identity and messaging. Be ready to discuss how you would maintain and enhance this aesthetic while also launching new initiatives. This shows you’re not just a fit for the role but also for the brand.
✨Prepare Questions About Growth Opportunities
Since this role has fantastic growth potential, come prepared with questions about how the company envisions the marketing department evolving. This demonstrates your long-term interest in the position and your ambition to contribute to the company's success.
