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- Tasks: Lead the development of innovative fitness events and drive strategic growth.
- Company: Join a vibrant company revolutionising fitness experiences with music and community engagement.
- Benefits: Enjoy a competitive salary, annual bonuses, and a creative work culture.
- Why this job: Shape a unique fitness concept with global ambitions and collaborate with industry innovators.
- Qualifications: Strong background in fitness, event execution, and brand innovation required.
- Other info: Work in a dynamic London office with plans for international expansion.
The predicted salary is between 43200 - 72000 £ per year.
Full time office based role in London. Up to £60k basic salary, annual company bonus scheme + fantastic culture and benefits.
Are you an ambitious, commercially minded leader with a passion for fitness and a flair for concept/brand development? We’re on the lookout for a Head of Fitness Development to lead the evolution of an exciting, music-fuelled fitness events concept. If you thrive on creating standout experiences, driving strategy, and scaling bold ideas—this role is for you.
About the Role
This is a rare opportunity to lead a cutting-edge fitness concept into its next phase of growth. You’ll shape the strategic direction of a dynamic fitness product with music and social engagement at its core. Starting in London with plans to expand internationally, your mission is to revolutionise the way people experience competitive fitness. This role will suit a senior professional from the fitness industry—someone who understands the nuances of brand development, event operations, and commercial performance. You’ll combine creativity with commercial acumen to bring large-scale, immersive events to life while growing the business sustainably and strategically.
Key Responsibilities:
- Strategic Growth & Product Innovation: Develop and execute the business plan to launch and grow a new flagship fitness event in London, with a roadmap to scale across global markets. Refine and evolve current offering, ensuring it stays innovative, competitive, and culturally relevant. Work cross-functionally with design, finance, and other teams to enhance the product experience. Explore and implement different monetisation models, partnerships, and scalable distribution strategies.
- Event Development & Operations: Lead the end-to-end execution of live fitness events, including venue sourcing, staffing, logistics, and on-the-day operations. Drive continuous innovation in event delivery to captivate both new and returning audiences. Ensure operational excellence while delivering a high-impact, community-driven experience.
- Brand Expansion & Partnerships: Identify and launch brand extensions such as merchandise, licensing, and strategic collaborations. Forge influential partnerships with fitness influencers, music artists, and wellness brands. Stay ahead of trends in fitness, music, and consumer experience to keep the brand on the cutting edge.
- Marketing & Commercial Leadership: Lead the development of integrated marketing campaigns in partnership with digital and social teams to drive awareness, engagement, and ticket sales. Own the P&L including forecasting, budgeting, and financial reporting. Deliver regular performance insights and strategic recommendations to senior stakeholders.
You’ll Be a Great Fit If You Have:
- A strong network and background in the fitness industry—preferably linked to event execution, boutique studios, competitions, or experiential fitness.
- Demonstrated ability to launch or scale fitness-related products or experiences.
- A track record in brand innovation, partnerships, or community growth.
- Deep understanding of P&L management, forecasting, and strategic planning.
- Strong commercial instincts, plus creativity to deliver compelling brand extensions.
- Confident leadership style with experience managing and motivating diverse teams.
- Passion for blending fitness, music, and culture into a vibrant experience.
What’s in It for You?
- The chance to lead a unique concept with global ambition.
- Creative freedom to shape the brand, events, and customer experience.
- Collaboration with like-minded innovators in fitness, music, and entertainment.
- A vibrant, purpose-driven culture that celebrates bold ideas and team wins.
Your recruiter for this role is Maddie Cummings, Recruitment Director at Love Recruitment group, and can be contacted simply by applying for the role below. Maddie and Love Recruitment specialise in recruitment for the whole fitness and leisure sector and work on a number of jobs in the fitness industry. Apply now and be part of a team shaping inclusive, high-performing leisure services.
Concept Development Manager employer: Love Recruitment Ltd
Contact Detail:
Love Recruitment Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Concept Development Manager
✨Tip Number 1
Network actively within the fitness industry. Attend fitness events, workshops, and seminars to meet key players and influencers. Building relationships can open doors and provide insights into opportunities that may not be publicly advertised.
✨Tip Number 2
Stay updated on the latest trends in fitness and event management. Follow industry leaders on social media, subscribe to relevant newsletters, and engage with content that discusses innovative fitness concepts. This knowledge will help you speak confidently about your vision during interviews.
✨Tip Number 3
Prepare to discuss your past experiences in detail, especially those related to brand development and event execution. Be ready to share specific examples of how you've successfully launched or scaled fitness products, as this will demonstrate your capability for the role.
✨Tip Number 4
Research StudySmarter and its culture thoroughly. Understand our mission and values, and think about how your personal philosophy aligns with them. This will help you articulate why you're a great fit for the team and the role during your discussions.
We think you need these skills to ace Concept Development Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in fitness event development, brand innovation, and commercial leadership. Use specific examples that demonstrate your ability to launch or scale fitness-related products.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for fitness and music, as well as your strategic vision for the role. Mention how your background aligns with the company's goals and how you can contribute to their growth.
Highlight Key Achievements: In your application, emphasise any successful projects you've led in the fitness industry, particularly those involving event execution or brand partnerships. Quantify your achievements where possible to demonstrate impact.
Showcase Your Leadership Skills: Discuss your experience in managing diverse teams and driving innovation. Provide examples of how you've motivated teams to achieve common goals, especially in high-pressure environments like live events.
How to prepare for a job interview at Love Recruitment Ltd
✨Showcase Your Passion for Fitness
Make sure to express your enthusiasm for fitness and how it drives your professional journey. Share personal experiences or projects that highlight your commitment to the industry, as this role is all about blending fitness with creativity.
✨Demonstrate Strategic Thinking
Prepare to discuss your approach to strategic growth and product innovation. Be ready to share examples of how you've successfully launched or scaled fitness-related products, and how you plan to apply those skills in this new role.
✨Highlight Your Leadership Experience
This position requires confident leadership, so be prepared to talk about your experience managing diverse teams. Share specific instances where you motivated your team to achieve goals, especially in high-pressure environments like event execution.
✨Understand the Brand and Market Trends
Research the company’s current offerings and market position. Be ready to discuss how you would keep the brand culturally relevant and innovative, and suggest potential partnerships or brand extensions that align with their vision.
