At a Glance
- Tasks: Lead sales strategy and build a high-performing team in a premium fitness brand.
- Company: Join a top-tier fitness brand known for its vibrant culture and exceptional service.
- Benefits: Competitive salary, strong OTE, and opportunities for personal growth.
- Other info: Dynamic role with excellent career progression in a thriving environment.
- Why this job: Make a real impact in the fitness industry while leading a passionate sales team.
- Qualifications: 3+ years in sales, preferably in fitness or hospitality, with leadership experience.
The predicted salary is between 45000 - 50000 £ per year.
A fantastic fitness industry job overseeing London based locations with a salary of £45-50k plus strong OTE.
Our client is a premier, high-end fitness brand known for distinct culture, exceptional service standards, and premium member experiences. They operate elite facilities that foster an energetic, welcoming environment for members, guests, and employees alike.
We are now recruiting for a commercially minded, and results-oriented Head of Sales to join our senior team. In this pivotal role, you will own the full sales strategy across residential and corporate memberships, lead from the front, and build a high-performing sales culture. Working hand in hand with the General Manager and senior leadership, you will ensure our revenue growth is structured, measurable, and consistently delivered.
Sales strategy & Corporate development:- Develop and own the annual sales strategy across all residential membership tiers and corporate accounts.
- Create and implement structured outreach programmes, repeatable sales processes (lead generation, qualification, pipeline management, closing frameworks), and seasonal campaigns.
- Partner with the Head of Marketing to align campaigns with digital, event, and content activity.
- Build and maintain a pipeline of corporate accounts, leading pitches and corporate wellness partnership negotiations.
- Identify new revenue and upselling opportunities (PT, specialist programmes, premium tiers) within the existing member base and external channels.
- Lead, mentor, and manage a team of 4 Sales Managers across both sites.
- Set individual and team sales targets aligned with the company P&L, and conduct structured weekly one-to-ones to review pipelines, performance, and mindset.
- Deliver regular briefings, training sessions, and role-play exercises to sharpen sales skills.
- Design and implement commission and incentive structures that reward performance and foster a culture of accountability and ambition.
- Track, analyse, and report on key sales KPIs (lead volume, conversion rates, retention, revenue per channel) weekly and monthly.
- Provide accurate sales forecasting and conduct monthly audits of active member accounts.
- Collaborate with Operations and Front of House teams to ensure a seamless member journey.
- Represent the sales function at weekly management meetings, contributing to the broader business strategy and sharing market trends.
Leadership: Proven experience managing, developing, and inspiring a sales team.
Skills: Strong understanding of residential and corporate membership sales processes; proficient with CRM systems (HubSpot or equivalent).
Attributes: Commission-driven mindset with a hunger to close; highly energetic, upbeat, and positive; outstanding interpersonal and communication skills.
Commercial Acumen: Data literate and comfortable reading P&L reports, pipeline data, and conversion metrics.
Desirable: Experience operating within a multi-site sales environment; an existing network within the London corporate wellness sector; a personal interest in fitness, health, or sport (ideally as an active participant); experience designing commission structures and incentive schemes.
Your recruiter for this role is Maddie Cummings, Recruitment Director at Love Recruitment.
Locations
Head of Sales - Premium Boutique Fitness in City of London, London employer: Love Recruitment Ltd
Join a premier fitness brand that champions a vibrant and supportive work culture, where your passion for fitness meets commercial success. As the Head of Sales, you'll lead a dynamic team in a high-end environment, with opportunities for professional growth and development while enjoying competitive compensation and performance-based incentives. Located in London, this role offers a unique chance to shape the sales strategy and contribute to an exceptional member experience in elite facilities.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Sales - Premium Boutique Fitness in City of London, London
✨Show Your Expertise in the Gym
Get into your local fitness scene and start offering free workshops or training sessions. This not only showcases your skills but also gets your face out there. People love to connect with trainers who are active in their community!
✨Engage on Social Media
Use platforms like Instagram or TikTok to share workout tips, success stories, or transformations you’ve facilitated. Tagging your content with local fitness community hashtags can help you gain visibility and connect with potential clients or employers like Love Recruitment Ltd.
✨Connect with Local Gyms and Fitness Studios
Visit local gyms or fitness studios and ask if they need trainers. Many places look for trainers based on word-of-mouth, so don't hesitate to introduce yourself. If Love Recruitment Ltd is in your area, dropping by could be a golden opportunity!
✨Make Your Application Stand Out
When applying to places like Love Recruitment Ltd, consider including a personal training portfolio showcasing client testimonials, fitness plans, and your own fitness journey. This adds a personal touch and helps you stand out in the ever-crowded fitness market!
We think you need these skills to ace Head of Sales - Premium Boutique Fitness in City of London, London
Some tips for your application 🫡
Demonstrate Your Knowledge of Trends:Stay ahead of the curve by mentioning any current fitness trends or methods you’ve incorporated into your training practice. If you've got experience in areas like HIIT, functional training or nutrition coaching, share that! It shows us you’re serious about your development and can adapt to meet client needs.
How to prepare for a job interview at Love Recruitment Ltd
✨Showcase Your Knowledge of Fitness Trends
Make sure you're clued up on the latest fitness trends and methodologies. We should be ready to discuss how your training philosophy aligns with modern practices, or how you can implement new techniques that could benefit clients at Love Recruitment Ltd.
✨Demonstrate Your Client Management Skills
Being a personal trainer isn’t just about knowing workouts; it’s also about how you manage and motivate clients. We should think of examples where you've developed personalised training plans or motivated clients to hit their goals, and how you can apply that at Love Recruitment Ltd.
✨Prepare for Practical Scenarios
Expect to encounter practical scenarios in your interview, like demonstrating an exercise or discussing how you'd help a client overcome specific challenges. We should prepare for these by practicing key exercises and thinking through our coaching cues and support strategies.
✨Get to Know Love Recruitment Ltd's Clientele
Since it's a full-time gig, understanding the specific clientele Love Recruitment Ltd caters to is key. We should look into their target demographics and think about how our experience aligns with their needs, ensuring we can hit the ground running from day one.
