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- Tasks: Lead the evolution of a music-fuelled fitness events concept in London.
- Company: Join a vibrant team focused on innovative fitness experiences and global expansion.
- Benefits: Enjoy a competitive salary, annual bonuses, and a fantastic workplace culture.
- Why this job: Shape unique fitness events while collaborating with passionate innovators in fitness and music.
- Qualifications: Experience in the fitness industry, brand development, and event operations is essential.
- Other info: This role offers creative freedom and the chance to make a significant impact.
The predicted salary is between 43200 - 72000 £ per year.
Full time office based role in London. Up to £60k basic salary, annual company bonus scheme + fantastic culture and benefits.
Are you an ambitious, commercially minded leader with a passion for fitness and a flair for concept/brand development? We’re on the lookout for a Head of Fitness Development to lead the evolution of an exciting, music-fuelled fitness events concept. If you thrive on creating standout experiences, driving strategy, and scaling bold ideas—this role is for you.
About the Role
This is a rare opportunity to lead a cutting-edge fitness concept into its next phase of growth. You’ll shape the strategic direction of a dynamic fitness product with music and social engagement at its core. Starting in London with plans to expand internationally, your mission is to revolutionise the way people experience competitive fitness.
This role will suit a senior professional from the fitness industry—someone who understands the nuances of brand development, event operations, and commercial performance. You’ll combine creativity with commercial acumen to bring large-scale, immersive events to life while growing the business sustainably and strategically.
Key Responsibilities:
- Strategic Growth & Product Innovation: Develop and execute the business plan to launch and grow a new flagship fitness event in London, with a roadmap to scale across global markets. Refine and evolve current offering, ensuring it stays innovative, competitive, and culturally relevant. Work cross-functionally with design, finance, and other teams to enhance the product experience. Explore and implement different monetisation models, partnerships, and scalable distribution strategies.
- Event Development & Operations: Lead the end-to-end execution of live fitness events, including venue sourcing, staffing, logistics, and on-the-day operations. Drive continuous innovation in event delivery to captivate both new and returning audiences. Ensure operational excellence while delivering a high-impact, community-driven experience.
- Brand Expansion & Partnerships: Identify and launch brand extensions such as merchandise, licensing, and strategic collaborations. Forge influential partnerships with fitness influencers, music artists, and wellness brands. Stay ahead of trends in fitness, music, and consumer experience to keep the brand on the cutting edge.
- Marketing & Commercial Leadership: Lead the development of integrated marketing campaigns in partnership with digital and social teams to drive awareness, engagement, and ticket sales. Own the P&L including forecasting, budgeting, and financial reporting. Deliver regular performance insights and strategic recommendations to senior stakeholders.
You’ll Be a Great Fit If You Have:
- A strong network and background in the fitness industry—preferably linked to event execution, boutique studios, competitions, or experiential fitness.
- Demonstrated ability to launch or scale fitness-related products or experiences.
- A track record in brand innovation, partnerships, or community growth.
- Deep understanding of P&L management, forecasting, and strategic planning.
- Strong commercial instincts, plus creativity to deliver compelling brand extensions.
- Confident leadership style with experience managing and motivating diverse teams.
- Passion for blending fitness, music, and culture into a vibrant experience.
What’s in It for You?
- The chance to lead a unique concept with global ambition.
- Creative freedom to shape the brand, events, and customer experience.
- Collaboration with like-minded innovators in fitness, music, and entertainment.
- A vibrant, purpose-driven culture that celebrates bold ideas and team wins.
Your recruiter for this role is Maddie Cummings, Recruitment Director at Love Recruitment group, and can be contacted simply by applying for the role below. Maddie and Love Recruitment specialise in recruitment for the whole fitness and leisure sector and work on a number of jobs in the fitness industry. Apply now and be part of a team shaping inclusive, high-performing leisure services.
Brand Development Manager employer: Love Recruitment Ltd
Contact Detail:
Love Recruitment Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Development Manager
✨Tip Number 1
Network within the fitness industry to connect with key players and influencers. Attend fitness events, workshops, and seminars to meet potential collaborators and gain insights into current trends.
✨Tip Number 2
Showcase your passion for fitness and music by creating a personal brand that reflects your unique style. Use social media platforms to share your ideas and experiences related to fitness events and brand development.
✨Tip Number 3
Research successful fitness events and identify what makes them stand out. Be prepared to discuss these insights during interviews, demonstrating your understanding of the market and your innovative ideas for future events.
✨Tip Number 4
Prepare to articulate your vision for the role by developing a strategic plan for a hypothetical fitness event. This will showcase your ability to think critically and creatively about brand development and event execution.
We think you need these skills to ace Brand Development Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand development and event management within the fitness industry. Use specific examples that demonstrate your ability to drive strategy and innovation.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for fitness and music, as well as your vision for the role. Mention how your background aligns with the company's goals and how you can contribute to their growth.
Highlight Key Achievements: In your application, focus on quantifiable achievements from your previous roles, such as successful event launches or partnerships that led to increased engagement or revenue. This will help illustrate your impact.
Showcase Your Network: Mention any influential connections you have within the fitness and music industries. Highlighting your network can demonstrate your potential to forge valuable partnerships and enhance brand visibility.
How to prepare for a job interview at Love Recruitment Ltd
✨Showcase Your Passion for Fitness
Make sure to express your enthusiasm for fitness and how it drives your professional journey. Share personal experiences or projects that highlight your commitment to the industry, as this role is all about blending fitness with creativity.
✨Demonstrate Strategic Thinking
Prepare to discuss your approach to strategic growth and product innovation. Be ready to share examples of how you've successfully launched or scaled fitness-related products, and how you plan to apply those skills in this new role.
✨Highlight Your Leadership Experience
This position requires confident leadership, so be prepared to talk about your experience managing diverse teams. Share specific instances where you motivated your team to achieve goals, especially in high-pressure environments like event execution.
✨Understand the Brand and Market Trends
Research the company’s current offerings and market position. Be ready to discuss how you would keep the brand culturally relevant and innovative, and suggest potential partnerships or brand extensions that align with their vision.
