At a Glance
- Tasks: Coach franchisees to boost performance and profitability while ensuring brand standards.
- Company: Join Anytime Fitness, a leading brand in the fitness industry.
- Benefits: Competitive salary, bonus potential, hybrid work, and personal development opportunities.
- Other info: Enjoy a dynamic, field-based role with opportunities for growth and networking.
- Why this job: Make a real impact by helping franchisees thrive in their businesses.
- Qualifications: Experience in coaching, strong financial skills, and excellent communication.
The predicted salary is between 47500 - 52500 £ per year.
Franchise Performance Coach
Circa £50k plus bonus
Hybrid Remote | Midlands/North Region
We are hugely excited to be working in partnership with Anytime Fitness. This is an exciting opportunity that has arisen to join the business in a high-impact, field-based role supporting franchisees to grow profitable, high-performing businesses while protecting one of the most recognisable brands in the industry.
The Role
As a Franchise Performance Coach, you'll support a portfolio of franchisees, acting as their trusted business partner and performance advisor. You'll challenge, coach and support them to improve revenue, profitability, leadership capability and operational excellence. You'll be out in clubs, working face-to-face with franchisees and their teams, analysing performance, driving accountability and embedding best practice — all while ensuring brand standards and systems are consistently delivered.
What You'll Be Doing
- Franchisee Coaching & Performance
- Build strong, trusted relationships with franchisees across your region
- Coach franchisees to improve leadership, decision-making and business maturity
- Conduct regular in-person club visits focused on performance and execution
- Commercial & Financial Focus
- Support franchisees to set and achieve clear commercial goals
- Analyse P&Ls, budgets, forecasts and KPIs to identify risks and opportunities
- Improve understanding of financial drivers, cost control and revenue growth
- Operational Excellence & Brand Standards
- Ensure consistent execution of Anytime Fitness systems, procedures and brand standards
- Conduct audits, operational reviews and compliance checks
- Support corrective actions and embed long-term improvements
- Training, Leadership & Capability
- Deliver operational, leadership and performance training
- Drive engagement with internal training platforms such as AF Academy
- Support the rollout of new systems, tools and initiatives
- Network Engagement
- Act as the link between franchisees and the support office
- Promote conferences, workshops and network initiatives
- Represent Anytime Fitness professionally at regional and national events
About You
You're commercially astute, people-focused and comfortable holding others to account. You know how to balance support and challenge, and you thrive in a field-based, autonomous role.
You'll bring:
- Experience supporting franchisees or multi-site operations
- Strong financial literacy and commercial acumen
- A proven ability to coach leaders and improve business performance
- Operational excellence with a sharp eye for brand standards and compliance
- Confidence delivering training and facilitating best practice
- Excellent communication, organisation and time management skills
Essential Requirements
- Full UK driving licence and flexibility to travel (including overnight stays)
- Comfortable working independently in a field-based role
- Strong relationship-building and influencing skills
- High levels of accountability, integrity and professionalism
- Alignment with Anytime Fitness values: Feel It. See It. Own It. Do It. Together.
Academy Coach in Birmingham employer: Love Recruitment Ltd
Anytime Fitness is an exceptional employer that prioritises the growth and success of its employees while fostering a supportive and dynamic work culture. As a Franchise Performance Coach, you will benefit from a hybrid remote working model, allowing for flexibility and autonomy, alongside opportunities for professional development through training and networking initiatives. With a focus on collaboration and performance improvement, Anytime Fitness empowers its team members to make a meaningful impact within the franchise community, all while representing one of the most recognised brands in the fitness industry.
StudySmarter Expert Advice🤫
We think this is how you could land Academy Coach in Birmingham
✨Tip Number 1
Get out there and network! Attend industry events, workshops, and conferences where you can meet potential employers and franchisees. Building relationships face-to-face can really set you apart from the competition.
✨Tip Number 2
Showcase your coaching skills in real-time. When you get the chance to meet franchisees, demonstrate how you can help them improve their business performance. Use examples from your past experiences to illustrate your impact.
✨Tip Number 3
Be proactive in your follow-ups. After meeting someone, drop them a quick email or message to thank them for their time and reiterate your interest in supporting their business. This keeps you top of mind!
✨Tip Number 4
Apply through our website! We’re always on the lookout for passionate individuals who align with our values. Plus, it’s a great way to ensure your application gets the attention it deserves.
We think you need these skills to ace Academy Coach in Birmingham
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Academy Coach role. Highlight your experience with franchisees and any relevant coaching or performance improvement skills. We want to see how you can bring value to our team!
Showcase Your Financial Savvy:Since the role involves analysing P&Ls and budgets, don’t shy away from showcasing your financial literacy. Include specific examples of how you've helped improve revenue or manage costs in previous roles. We love numbers that tell a story!
Demonstrate Relationship-Building Skills:This role is all about building strong relationships with franchisees. Share examples of how you've successfully coached or supported others in the past. We’re looking for those who can connect and inspire trust!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our awesome team at Anytime Fitness!
How to prepare for a job interview at Love Recruitment Ltd
✨Know the Brand Inside Out
Before your interview, make sure you understand Anytime Fitness's brand values and mission. Familiarise yourself with their operational standards and recent initiatives. This will not only show your enthusiasm but also help you align your answers with what they value.
✨Showcase Your Coaching Skills
Prepare specific examples of how you've successfully coached others in the past. Think about times when you improved performance or resolved conflicts. Be ready to discuss your approach to building relationships and driving accountability, as these are key aspects of the role.
✨Demonstrate Financial Acumen
Brush up on your financial literacy, especially regarding P&Ls, budgets, and KPIs. Be prepared to discuss how you've used financial data to identify opportunities for growth or improvement in previous roles. This will highlight your commercial focus and ability to support franchisees effectively.
✨Engage with Real-Life Scenarios
Think about potential challenges franchisees might face and how you would address them. Prepare to discuss hypothetical situations during the interview, showcasing your problem-solving skills and ability to provide constructive feedback while maintaining a supportive relationship.
