At a Glance
- Tasks: Lead financial strategy and operations for a growing premium Pilates brand.
- Company: FÔLD, a dynamic Pilates Reformer brand in Notting Hill.
- Benefits: Competitive salary, hybrid work, and potential equity/bonus opportunities.
- Other info: Opportunity to step into a CEO role as the company scales.
- Why this job: Join a passionate team and shape the future of a thriving fitness brand.
- Qualifications: Experience in finance, supply chain, and a passion for D2C brands.
The predicted salary is between 110000 - 130000 £ per year.
FÔLD is a premium Pilates Reformer brand built from the ground up, with annualised revenue of around £6M and a growing community of over 12,000 founding members. The company intends to scale with new hardware launches, a subscription‑based digital platform, European market entry via DACH, and expansion of the House of FÔLD experiential studio concept.
The Opportunity
The CFO will be the fourth seat at the leadership table, partnering with the three co‑founders to translate ambition into financial models and operational strategy. The role is hands‑on, commercially minded, and focuses on finance, operations, supply chain, procurement, and legal oversight. It can lead to a future CEO position as the business grows.
Key Responsibilities
- Partner with the founders to translate ambition into financial models – growth scenarios, margin strategies, product‑line P&Ls and investment cases.
- Build and own the three‑year financial model and scaling roadmap across multiple product lines and international markets.
- Lead fundraising preparation – investor materials, due diligence readiness, financial storytelling and process management.
- Shape and build the supply chain and operations structure for scale – retail logistics, warehousing, last‑mile delivery and negotiation with key international suppliers.
- Own procurement strategy across multiple product lines and suppliers (with significant Asia‑based sourcing).
- Manage FX and treasury strategy, including significant monthly USD exposure.
- Oversee legal and tax – commercial contracts, IP, brand protection (via external firms).
- Take full accountability for the finance function – deciding what is outsourced vs in‑house, and owning the day‑to‑day numbers alongside the strategy.
- Act as the founders' sounding board on any major commercial decision – “can you model this for us?”
About You
We are open to two kinds of CFO – and either could be the right fit.
- A CFO who has already scaled a D2C or product brand from £2‑5M to £10M+, with a complete picture of what it takes to grow a founder‑led business through that stage.
- A senior finance leader ready to step up into their first full CFO seat – someone hungry, operations‑leaning and commercially‑minded, with the depth to be the founders' long‑term financial partner.
Regardless of background, you will bring:
- Investment and fundraising knowledge preferable but not essential. What is essential is being a hands‑on builder of models and growth.
- A track record in consumer product, D2C or premium lifestyle / fitness brands.
- Supply chain and retail logistics experience – ideally importing from Asia. Comfortable holding suppliers to SLAs and procuring best deals on service, quality and cost.
- Hands‑on capability with Xero or equivalent, alongside genuine strategic oversight.
- Comfort with revenue‑based lending (Shopify Capital, Wayflyer) alongside traditional debt and equity.
- A real love of small‑business life – someone who wants to build and create, not sit above a big team.
- The commercial appetite and leadership presence to step into the CEO seat in time.
The Package
- Base salary: £110,000 – £130,000 all‑in.
- Role level: Leadership team – reports directly to the founders.
- Location: Notting Hill, London – hybrid (two days in office, flexible remainder).
- Opportunity: Clear pathway to CEO as the business scales.
- Equity / bonus: Discussed on a case‑by‑case basis with shortlisted candidates.
Chief Financial Officer | FÔLD in London employer: Love Recruitment Limited
YOUR Personal Training is an exceptional employer for Personal Trainers in Wimbledon, offering a unique blend of self-employment freedom and comprehensive support. With uncapped earnings potential and no upfront costs, trainers can thrive in a culture that prioritises their success and career development, paving the way for opportunities in management and mentoring. Join a community of over 400 dedicated professionals who understand the needs of Personal Trainers and are committed to helping you achieve your goals.
StudySmarter Expert Advice🤫
We think this is how you could land Chief Financial Officer | FÔLD in London
✨Tap into Campus Networks
If you're still in uni, don’t forget to engage with your campus's career services and attend finance-related events. Banks often do presentations and recruitment drives on campus, so put yourself out there and make use of these opportunities to show off your passion for the field.
✨Get Certified
Consider pursuing relevant certifications like the CFA or ACCA while you’re job hunting. They not only beef up your CV but also connect you with professional bodies which can lead to networking opportunities and even job openings in banking and financial services.
✨Connect on Professional Platforms
Join finance-focused groups on platforms like LinkedIn and engage in discussions. This can really help you stand out from the crowd, allowing potential employers to see your knowledge and interest in industry trends. Plus, you might stumble upon job postings shared exclusively within the group.
✨Apply Directly and Be Proactive
Don’t shy away from reaching out directly to firms like Love Recruitment Limited. Use their websites and apply through them, but also consider following up with a polite email to express your enthusiasm. Being proactive can make a huge difference in getting noticed in the competitive financial services sector.
We think you need these skills to ace Chief Financial Officer | FÔLD in London
Some tips for your application 🫡
Show Off Your Numbers!:In the banking and financial services world, quantifiable achievements are key. Make sure your CV highlights your grades in relevant subjects, any financial certifications you hold, and specific projects where you've delivered measurable results. Employers love to see how your skills translate into real-world success.
Tailor Your Cover Letter to the Role:When applying for a full-time position, your cover letter should make a direct connection between your experience and the job description. Don't just state your enthusiasm for finance—dive into how your background in banking or financial analysis sets you apart. Let your passion shine through while being specific about what you can bring to Love Recruitment Limited.
Include Relevant Financial Software Experience:If you've worked with financial modelling tools or software like Excel, SAP, or specific analytical tools during your studies or internships, bring that up! Highlighting your proficiency can really make your application pop and show you're ready to hit the ground running in a full-time role.
Research and Reflect:Before hitting that 'apply' button on Love Recruitment Limited's website, do a little digging. Look up their recent projects, values, and culture. Reflecting their ethos in your application can make a huge difference and show you’re genuinely interested in being part of the team!
How to prepare for a job interview at Love Recruitment Limited
✨Brush Up on Financial Analysis Skills
Make sure you're well-versed in financial concepts and analytical techniques relevant to banking and financial services. Get comfortable with tools like Excel for modelling or financial forecasting, as technical questions in this area are common during interviews with Love Recruitment Limited.
✨Prepare for Case Studies
Expect to tackle case studies that demonstrate your problem-solving skills in real-world banking scenarios. Familiarise yourself with the types of problems you might face—think risk assessments or investment evaluations—and be ready to articulate your thought process clearly.
✨Show Your Passion for Finance
Since this is a full-time position, employers at Love Recruitment Limited will be keen to see your genuine interest in finance. Be prepared to discuss recent industry trends or news articles that excite you, showcasing your enthusiasm and engagement with the field.
✨Network with Industry Professionals
Before your interview, reach out to current or former Love Recruitment Limited employees on platforms like LinkedIn. They'll offer unique insights into the company's culture and the interview process, which can give us a delightful edge in showcasing a good fit for the team.
