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- Tasks: Lead the development of innovative fitness events and drive strategic growth.
- Company: Join a vibrant company revolutionising fitness with music and community engagement.
- Benefits: Enjoy a competitive salary, annual bonuses, and a creative work culture.
- Why this job: Shape a unique fitness concept with global ambitions and collaborate with industry innovators.
- Qualifications: Experience in fitness event execution and brand innovation is essential.
- Other info: Work in a dynamic London office with plans for international expansion.
The predicted salary is between 43200 - 72000 £ per year.
Head of Fitness Event Development in London
Full time office based role in London
Negotiable basic salary (for the right person), annual company bonus scheme + fantastic culture and benefits
Are you an ambitious, commercially minded leader with a passion for fitness and a flair for concept/ branddevelopment? We’re on the lookout for a Head of Fitness Development to lead the evolution of an exciting, music-fuelled fitness events concept. If you thrive on creating standout experiences, driving strategy, and scaling bold ideas—this role is for you.
About the Role
This is a rare opportunity to lead a cutting-edge fitness concept into its next phase of growth. You’ll shape the strategic direction of a dynamic fitness product with music and social engagement at its core. Starting in London with plans to expand internationally, your mission is to revolutionise the way people experience competitive fitness.
This role will suit a senior professional from the fitness industry—someone who understands the nuances of brand development, event operations, and commercial performance. You’ll combine creativity with commercial acumen to bring large-scale, immersive events to life while growing the business sustainably and strategically.
Key Responsibilities
Strategic Growth & Product Innovation
- Develop and execute the business plan to launch and grow a new flagship fitness event in London, with a roadmap to scale across global markets
- Refine and evolve current offering, ensuring it stays innovative, competitive, and culturally relevant
- Work cross-functionally with design, finance, and other teamsto enhance the product experience
- Explore and implement different monetisation models, partnerships, and scalable distribution strategies
Event Development & Operations
- Lead the end-to-end execution of live fitness events, including venue sourcing, staffing, logistics, and on-the-day operations
- Drive continuous innovation in event delivery to captivate both new and returning audiences
- Ensure operational excellence while delivering a high-impact, community-driven experience
Brand Expansion & Partnerships
- Identify and launch brand extensions such as merchandise, licensing, and strategic collaborations
- Forge influential partnerships with fitness influencers, music artists, and wellness brands
- Stay ahead of trends in fitness, music, and consumer experience to keep the brand on the cutting edge
Marketing & Commercial Leadership
- Lead the development of integrated marketing campaigns in partnership with digital and social teams to drive awareness, engagement, and ticket sales
- Own the P&L including forecasting, budgeting, and financial reporting
- Deliver regular performance insights and strategic recommendations to senior stakeholders
You’ll Be a Great Fit If You Have:
- A strong network and background in the fitness industry—preferably linked to event execution, boutique studios, competitions, or experiential fitness
- Demonstrated ability to launch or scale fitness-related products or experiences is a MUST for this role and you will have examples of this
- A track record in brand innovation, partnerships, or community growth
- Deep understanding of P&L management, forecasting, and strategic planning
- Strong commercial instincts, plus creativity to deliver compelling brand extensions
- Confident leadership style with experience managing and motivating diverse teams
- Passion for blending fitness, music, and culture into a vibrant experience
What’s in It for You?
- The chance to lead a unique concept with global ambition
- Creative freedom to shape the brand, events, and customer experience
- Collaboration with like-minded innovators in fitness, music, and entertainment
- A vibrant, purpose-driven culture that celebrates bold ideas and team wins
Your recruiter for this role is Maddie Cummings, Recruitment Director at Love Recruitment group, and can be contacted simply by applying for the role below. Maddie and Love Recruitment specialise in recruitment for the whole fitness and leisure sector and work on a number of jobs in the fitness industry. Apply now and be part of a team shaping inclusive, high-performing leisure services.
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Head of Fitness Event Development in London Head Office & Support · London employer: Love Recruitment Limited
Contact Detail:
Love Recruitment Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Fitness Event Development in London Head Office & Support · London
✨Tip Number 1
Network actively within the fitness industry. Attend fitness events, workshops, and seminars to meet key players and influencers. Building relationships with professionals in the field can open doors and provide insights into opportunities at StudySmarter.
✨Tip Number 2
Showcase your experience in launching or scaling fitness-related products. Prepare specific examples of past successes that highlight your strategic thinking and creativity. This will demonstrate your capability to lead innovative fitness events.
✨Tip Number 3
Stay updated on the latest trends in fitness, music, and consumer experiences. Being knowledgeable about current market dynamics will help you articulate how you can contribute to the evolution of our fitness events concept.
✨Tip Number 4
Prepare to discuss your leadership style and how you motivate diverse teams. Highlighting your ability to inspire and manage a team effectively will be crucial in demonstrating your fit for this senior role at StudySmarter.
We think you need these skills to ace Head of Fitness Event Development in London Head Office & Support · London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in the fitness industry, particularly in event execution and brand development. Use specific examples that demonstrate your ability to launch or scale fitness-related products.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for fitness and music, as well as your strategic vision for the role. Mention how your background aligns with the company's goals and how you can contribute to their innovative fitness events.
Showcase Your Network: In your application, emphasise your strong network within the fitness industry. Highlight any influential partnerships you've forged and how they could benefit the company’s brand expansion and event development.
Demonstrate Commercial Acumen: Include examples of your experience with P&L management, budgeting, and financial reporting. This will show your understanding of the commercial aspects of the role and your ability to drive profitability.
How to prepare for a job interview at Love Recruitment Limited
✨Showcase Your Passion for Fitness
Make sure to express your genuine enthusiasm for fitness and how it intersects with music and culture. Share personal experiences or projects that highlight your commitment to the fitness industry, as this role is all about blending these elements.
✨Demonstrate Strategic Thinking
Prepare to discuss your approach to developing and executing business plans. Be ready to provide examples of how you've successfully launched or scaled fitness-related products or events, showcasing your strategic mindset and commercial acumen.
✨Highlight Your Leadership Experience
This role requires confident leadership, so be prepared to talk about your experience managing diverse teams. Share specific instances where you motivated your team to achieve goals, especially in high-pressure environments like event execution.
✨Stay Ahead of Industry Trends
Research current trends in fitness, music, and consumer experiences. Be ready to discuss how you would keep the brand innovative and culturally relevant, and suggest potential partnerships or brand extensions that could enhance the company's offerings.
