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- Tasks: Manage and optimise digital marketing campaigns across Google and Meta platforms.
- Company: Join a dynamic team focused on innovative digital strategies in the fitness sector.
- Benefits: Enjoy a competitive salary, remote work flexibility, and professional development opportunities.
- Why this job: Make a real impact by driving lead generation and supporting franchisee success.
- Qualifications: 2+ years in digital marketing, strong analytical skills, and a flair for engaging ad copy.
- Other info: Collaborate with a passionate team and explore the latest digital marketing trends.
The predicted salary is between 28000 - 42000 £ per year.
Location: Remote - occasional site visits
Salary: £35,000 + benefits
We are looking for a Digital Marketing Executive to support in delivering high-performing digital strategies that drive lead generation and member acquisition for our clients network. You’ll play a key role in building, managing, and optimising paid campaigns across Google and Meta platforms, AI search and the website, identifying opportunities to improve performance and test new approaches. With a data-driven mindset and creative eye, you’ll help ensure our franchisees receive strong marketing support and measurable results that contribute to club success.
Responsibilities
- Campaign Management: Support in building and managing Google and Meta ad accounts for new and existing franchisees.
- Optimisation & Testing: Recommend and implement A/B tests, audience refinements, and creative optimisations to drive continual improvement in lead quality and cost efficiency.
- SEO & Website Optimisation: Support ongoing SEO strategies and website updates, ensuring content is optimised to improve visibility and conversion.
- Ad Copywriting: Write engaging and persuasive ad copy tailored for paid advertising channels across Google and Meta platforms.
- AI Integration: Leverage AI-powered insights to support campaign optimisation, and ad creative generation. Stay up to date with AI advancements that can enhance marketing efficiency and performance.
- Reporting: Monitor and analyse weekly advertising performance, identifying trends, insights, and optimisation opportunities. Prepare and deliver monthly performance reports for franchisees, highlighting key results, insights, and next steps.
- Collaboration: Work closely with the broader marketing team to align digital activity with brand campaigns and member acquisition objectives.
Qualifications
- Minimum 2 years’ experience in a paid media or digital marketing role (agency or in-house).
- Proficient in Meta Business Manager, Google Ads, and GA4 (Google Analytics 4).
- Strong analytical skills with the ability to interpret data and make actionable recommendations.
- Confident using Excel/Google Sheets for data analysis and reporting.
- Excellent written communication skills with a flair for crafting engaging ad copy.
- Experience or strong interest in using AI tools for campaign optimisation, automation, or creative development.
- Knowledge of SEO principles and best practices.
- Highly organised, proactive, and eager to explore new tools, trends, and testing opportunities in the digital landscape.
- Passionate about fitness, lifestyle, or consumer marketing (preferred but not essential).
Your recruiter for this role is Becky Hopkinson, Account Manager at Love Recruitment and can be contacted simply by applying for the role below. Becky and Love Recruitment specialise in recruitment for the whole fitness sector and work on a number of jobs in the fitness industry. If keen to be considered, please ‘Apply Now’.
Digital Marketing Executive in City of London employer: Love Recruitment Limited
Contact Detail:
Love Recruitment Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Executive in City of London
✨Tip Number 1
Get your networking game on! Reach out to people in the digital marketing space, especially those who work with Google and Meta. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best campaigns, ad copy, and any data-driven results you've achieved. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Stay updated with the latest trends in digital marketing, especially around AI tools. Share your insights during interviews to demonstrate your passion and knowledge about the industry.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining our team and contributing to our clients' success.
We think you need these skills to ace Digital Marketing Executive in City of London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Marketing Executive role. Highlight your experience with Google Ads, Meta Business Manager, and any relevant SEO skills. We want to see how your background aligns with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for digital marketing and fitness. Tell us why you're excited about this role and how you can contribute to our team at StudySmarter.
Show Off Your Analytical Skills: Since we love data-driven decisions, make sure to mention any experience you have with analysing campaign performance. Share specific examples of how you've used data to improve results in past roles – we’re all ears!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining the StudySmarter family!
How to prepare for a job interview at Love Recruitment Limited
✨Know Your Digital Marketing Stuff
Make sure you brush up on your knowledge of Google Ads, Meta Business Manager, and GA4. Be ready to discuss specific campaigns you've worked on and how you optimised them. This shows you’re not just familiar with the tools but can also use them effectively.
✨Show Off Your Analytical Skills
Prepare to talk about how you've used data to drive decisions in past roles. Bring examples of A/B tests you've conducted or how you've interpreted analytics to improve campaign performance. This will demonstrate your data-driven mindset, which is crucial for this role.
✨Craft Engaging Ad Copy
Since ad copywriting is a key part of the job, think of some examples of ad copy you've written that performed well. Be ready to discuss your creative process and how you tailor messages for different audiences. This will highlight your writing skills and creativity.
✨Stay Ahead of AI Trends
Familiarise yourself with the latest AI tools and trends in digital marketing. Be prepared to discuss how you’ve integrated AI into your campaigns or how you plan to leverage it in future strategies. This shows you're proactive and eager to innovate, which is a big plus!
