At a Glance
- Tasks: Manage key accounts and drive sales growth in the German fitness market.
- Company: Globally recognised premium Pilates and mindful-movement brand.
- Benefits: Competitive salary, uncapped commission, and career progression opportunities.
- Other info: Opportunity to represent a respected brand at major industry events.
- Why this job: Join a dynamic team and make an impact in a thriving industry.
- Qualifications: Fluent German, 2-3 years of sales experience, and a passion for fitness.
The predicted salary is between 58000 - 74000 £ per year.
Location: UK-based | Quarterly travel to Germany + annual visit to Canada HQ
Salary: £50,000 base + uncapped commission | realistic OTE £58,000–£74,000
About Our Client
Our client is a globally recognised premium Pilates and mindful‑movement brand, internationally renowned for its equipment, education and reformer‑led training programmes. Headquartered in North America, they hold a market‑leading position with a network of distributors, resellers and accredited training centres across Europe – with Germany sitting at the heart of their next phase of growth.
This is a business that has built its reputation on the quality of its product, the depth of its education and the strength of its commercial partnerships. With strong inbound demand and an established presence in the DACH region, the focus now is on adding firepower to the European sales team to scale these accounts further.
The opportunity
This is a brand‑new role, created off the back of exceptional performance in the region. Germany is one of the brand's biggest commercial markets, and continued growth across distributors, resellers and training centres has generated a level of inbound demand that warrants a dedicated, German‑speaking sales lead. It's a rare chance to step into a high‑velocity territory where the pipeline is already flowing.
The new Sales Manager, Germany will own some of the most strategically important accounts in the region and play a pivotal role in expanding both reseller and direct‑customer revenue, with full support from a Senior Sales Manager and a wider commercial team that has scaled the brand globally.
What you'll do
- Account Management & Revenue Growth
- Manage and grow some of the most strategically important reseller and distributor accounts in Germany
- Meet and exceed annual sales quotas through a relationship‑based, consultative sales approach
- Promote, negotiate and secure orders from existing and prospective customers
- Maintain accurate forecasting through company‑standard CRM tools
- Business Development
- Identify, pitch, secure and onboard new direct customers across the DACH region
- Develop tailored sales presentations, sell sheets and prospecting materials in collaboration with marketing
- Build prospecting pipelines using social media, trade associations and industry networks
- Network Development
- Strengthen the brand's footprint with training centres, education partners and accredited studios
- Convert high‑volume inbound leads into long‑term commercial relationships
- Coordinate cross‑functionally with Customer Service, Logistics, Manufacturing and Finance to resolve customer issues with urgency
- Brand & Market Representation
- Represent the brand at major industry events including FIBO and other trade shows
- Keep leadership informed on competitive activity, market conditions and new product opportunities
- Provide market intelligence to shape commercial and marketing strategy
Who we're looking for
This role will suit a German‑speaking sales professional with genuine interest in the fitness and wellness industry, who thrives on juggling multiple priorities and wants real ownership of a high‑potential territory.
Essential
- Fluent German (spoken and written) – non‑negotiable
- 2–3 years of direct sales and/or account management experience
- A self‑starter mindset with a proven track record of hitting and exceeding targets
- Confident managing multiple accounts, deals and stakeholders simultaneously
- Willingness to travel to Germany on a quarterly basis, with an annual trip to Canada HQ
- Strong commercial judgement, organisation and interpersonal skills
- Excellent MS Office and presentation skills
Backgrounds we're open to
- Account Manager, BDM, Internal Sales Rep, Sales Coordinator, Procurement, Director of Group Fitness, Membership Sales – or anyone currently working within the fitness, wellness or active lifestyle industry with a sales‑led remit.
Nice to have
- Existing network across the German fitness, Pilates or studio market
- Experience selling capital equipment, training programmes or B2B fitness solutions
- Exposure to working with distributors, resellers or training centres
What's on offer
- Competitive base salary of c.£50,000
- Uncapped commission structure with realistic OTE between £58,000–£74,000
- A warm, high‑volume territory with established accounts and strong inbound lead flow
- Autonomy to run your patch with full backing from a global commercial team
- The chance to represent a globally respected brand at major European industry events
- Genuine career progression within an internationally scaling business
If this sounds like the next step in your sales career, please get in touch ASAP.
Sales Manager (German Speaking) - Fitness Equipment brand employer: Love Recruitment International
Join a globally recognised premium Pilates and mindful-movement brand that values its employees and fosters a dynamic work culture. With competitive salaries, uncapped commission opportunities, and a strong focus on career progression, this role offers the chance to thrive in a high-velocity territory while being supported by a dedicated global team. Experience the excitement of representing a leading brand at major industry events and enjoy the benefits of working within a company that prioritises employee growth and well-being.
Contact Details:
Love Recruitment International Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Sales Manager (German Speaking) - Fitness Equipment brand
✨Tip Number 1
Network like a pro! Get out there and connect with people in the fitness industry, especially those who are already in the DACH region. Attend events, join online forums, and don’t be shy to reach out on LinkedIn – you never know who might help you land that Sales Manager role!
✨Tip Number 2
Show off your sales skills! When you get the chance to chat with potential employers, be ready to share specific examples of how you've smashed targets in the past. Use numbers and results to back up your claims – it’s all about proving you can bring in the revenue!
✨Tip Number 3
Tailor your pitch! Make sure you understand the brand and its products inside out. When you’re talking to them, highlight how your experience aligns with their goals, especially in managing accounts and driving growth in the German market.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take the initiative to engage directly with us – it shows you’re serious about joining the team!
We think you need these skills to ace Sales Manager (German Speaking) - Fitness Equipment brand
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that match the Sales Manager role. Highlight your sales achievements, especially in the fitness or wellness industry, and don’t forget to showcase your German language skills!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you’re passionate about the fitness industry and how your experience aligns with our brand's values. Keep it engaging and personal – we want to get to know you!
Showcase Your Sales Success:When detailing your past roles, focus on quantifiable achievements. Did you exceed sales targets? How did you grow accounts? Numbers speak volumes, so let us see your impact in previous positions!
Apply Through Our Website:We encourage you to apply directly through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Love Recruitment International
✨Know Your Product Inside Out
Before the interview, make sure you understand the fitness equipment brand's products and their unique selling points. Familiarise yourself with their Pilates and mindful-movement offerings, as well as any recent developments in the industry. This will help you demonstrate your genuine interest and ability to represent the brand effectively.
✨Showcase Your Sales Success
Prepare specific examples of how you've successfully managed accounts and exceeded sales targets in the past. Use metrics to quantify your achievements, such as percentage growth in sales or number of new clients acquired. This will illustrate your capability and align with the role's focus on revenue growth.
✨Demonstrate Your Networking Skills
Since this role involves building relationships with distributors and training centres, be ready to discuss your networking strategies. Share experiences where you've successfully converted leads into long-term partnerships, and highlight any existing connections you have within the German fitness market.
✨Prepare for Cultural Nuances
As you'll be working closely with the German market, it's essential to understand cultural differences in business practices. Brush up on German business etiquette and communication styles. This will not only impress your interviewers but also show that you're committed to thriving in a cross-cultural environment.
