At a Glance
- Tasks: Manage key accounts and drive sales growth in the German fitness market.
- Company: Globally recognised premium Pilates and mindful-movement brand.
- Benefits: Competitive salary, uncapped commission, and career progression opportunities.
- Other info: Exciting travel opportunities and autonomy in a high-potential territory.
- Why this job: Join a dynamic team and make an impact in a thriving industry.
- Qualifications: Fluent German and 2-3 years of sales experience required.
The predicted salary is between 50000 - 74000 € per year.
Location: UK-based | Quarterly travel to Germany + annual visit to Canada HQ
Salary: £50,000 base + uncapped commission | realistic OTE £58,000–£74,000
About Our Client
Our client is a globally recognised premium Pilates and mindful‑movement brand, internationally renowned for its equipment, education and reformer‑led training programmes. Headquartered in North America, they hold a market‑leading position with a network of distributors, resellers and accredited training centres across Europe – with Germany sitting at the heart of their next phase of growth.
This is a business that has built its reputation on the quality of its product, the depth of its education and the strength of its commercial partnerships. With strong inbound demand and an established presence in the DACH region, the focus now is on adding firepower to the European sales team to scale these accounts further.
The opportunity
This is a brand‑new role, created off the back of exceptional performance in the region. Germany is one of the brand's biggest commercial markets, and continued growth across distributors, resellers and training centres has generated a level of inbound demand that warrants a dedicated, German‑speaking sales lead.
It's a rare chance to step into a high‑velocity territory where the pipeline is already flowing. The new Sales Manager, Germany will own some of the most strategically important accounts in the region and play a pivotal role in expanding both reseller and direct‑customer revenue, with full support from a Senior Sales Manager and a wider commercial team that has scaled the brand globally.
What you'll do
- Account Management & Revenue Growth
- Manage and grow some of the most strategically important reseller and distributor accounts in Germany
- Meet and exceed annual sales quotas through a relationship‑based, consultative sales approach
- Promote, negotiate and secure orders from existing and prospective customers
- Maintain accurate forecasting through company‑standard CRM tools
- Business Development
- Identify, pitch, secure and onboard new direct customers across the DACH region
- Develop tailored sales presentations, sell sheets and prospecting materials in collaboration with marketing
- Build prospecting pipelines using social media, trade associations and industry networks
- Network Development
- Strengthen the brand's footprint with training centres, education partners and accredited studios
- Convert high‑volume inbound leads into long‑term commercial relationships
- Coordinate cross‑functionally with Customer Service, Logistics, Manufacturing and Finance to resolve customer issues with urgency
- Brand & Market Representation
- Represent the brand at major industry events including FIBO and other trade shows
- Keep leadership informed on competitive activity, market conditions and new product opportunities
- Provide market intelligence to shape commercial and marketing strategy
Who we're looking for
This role will suit a German‑speaking sales professional with genuine interest in the fitness and wellness industry, who thrives on juggling multiple priorities and wants real ownership of a high‑potential territory.
Essential
- Fluent German (spoken and written) – non‑negotiable
- 2–3 years of direct sales and/or account management experience
- A self‑starter mindset with a proven track record of hitting and exceeding targets
- Confident managing multiple accounts, deals and stakeholders simultaneously
- Willingness to travel to Germany on a quarterly basis, with an annual trip to Canada HQ
- Strong commercial judgement, organisation and interpersonal skills
- Excellent MS Office and presentation skills
Backgrounds we're open to
- Account Manager, BDM, Internal Sales Rep, Sales Coordinator, Procurement, Director of Group Fitness, Membership Sales – or anyone currently working within the fitness, wellness or active lifestyle industry with a sales‑led remit.
Nice to have
- Existing network across the German fitness, Pilates or studio market
- Experience selling capital equipment, training programmes or B2B fitness solutions
- Exposure to working with distributors, resellers or training centres
What's on offer
- Competitive base salary of c.£50,000
- Uncapped commission structure with realistic OTE between £58,000–£74,000
- A warm, high‑volume territory with established accounts and strong inbound lead flow
- Autonomy to run your patch with full backing from a global commercial team
- The chance to represent a globally respected brand at major European industry events
- Genuine career progression within an internationally scaling business
Apply now
If this sounds like the next step in your sales career, please get in touch ASAP.
Sales Manager (German Speaking) - Fitness Equipment brand in London employer: Love Recruitment International
Join a globally recognised premium Pilates and mindful-movement brand that values its employees and fosters a supportive work culture. With competitive salaries, uncapped commission opportunities, and the chance to represent a respected name in the fitness industry, you will thrive in a dynamic environment that prioritises personal growth and career progression. Enjoy the autonomy of managing a high-potential territory while receiving full backing from a dedicated global team, making this an exceptional opportunity for driven sales professionals.
Contact Detail:
Love Recruitment International Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Sales Manager (German Speaking) - Fitness Equipment brand in London
✨Tip Number 1
Get your networking game on! Attend industry events, trade shows, and local meetups to connect with potential employers and other professionals in the fitness sector. The more people you know, the better your chances of landing that Sales Manager role.
✨Tip Number 2
Leverage social media to showcase your expertise. Share insights about the fitness industry, engage with brands, and connect with decision-makers. This not only builds your personal brand but also puts you on the radar of companies looking for a German-speaking sales pro.
✨Tip Number 3
Practice your pitch! Whether it's for a casual coffee chat or a formal interview, being able to articulate your experience and how it aligns with the company's goals is key. Tailor your approach to highlight your understanding of the fitness market and your sales achievements.
✨Tip Number 4
Don't forget to follow up! After meeting someone or having an interview, send a quick thank-you note or message. It keeps you top of mind and shows your enthusiasm for the role. Plus, it’s a great way to reinforce your interest in joining their team.
We think you need these skills to ace Sales Manager (German Speaking) - Fitness Equipment brand in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role. Highlight your sales experience, especially in the fitness industry, and showcase any achievements that demonstrate your ability to exceed targets. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to express your passion for the fitness and wellness industry, and explain why you're the perfect fit for this Sales Manager role. Don’t forget to mention your German language skills – they’re essential!
Showcase Your Network:If you have connections in the German fitness market, let us know! Mention any relevant contacts or partnerships you've built. This could give you an edge in demonstrating your ability to expand our brand's footprint in Germany.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, we love seeing candidates who take the initiative!
How to prepare for a job interview at Love Recruitment International
✨Know Your Product Inside Out
Before the interview, make sure you understand the fitness equipment brand's products and their unique selling points. Familiarise yourself with their Pilates and mindful-movement offerings, as well as any recent developments in the industry. This will help you demonstrate your genuine interest and ability to represent the brand effectively.
✨Showcase Your Sales Success
Prepare specific examples of how you've successfully managed accounts and exceeded sales targets in the past. Use metrics to quantify your achievements, such as percentage increases in sales or the number of new clients acquired. This will illustrate your capability and self-starter mindset, which is crucial for this role.
✨Demonstrate Your Networking Skills
Since the role involves building relationships with distributors and training centres, be ready to discuss your networking strategies. Share experiences where you've successfully converted leads into long-term partnerships, and highlight any existing connections you have within the German fitness market.
✨Prepare for Cultural Nuances
As this position requires quarterly travel to Germany, it's important to show your understanding of the local culture and business practices. Brush up on relevant cultural norms and communication styles, and be prepared to discuss how you would adapt your approach to resonate with German clients and partners.
