At a Glance
- Tasks: Lead and grow TRX's sales across EMEA and the UK, driving revenue and brand engagement.
- Company: Join TRX, a leading name in the global fitness industry with a dynamic culture.
- Benefits: Competitive salary, performance-based package, and extensive travel opportunities.
- Other info: Exciting growth phase with opportunities for personal and professional development.
- Why this job: Be part of a passionate team influencing the future of fitness on an international scale.
- Qualifications: Experience in managing distributor networks and a strong background in the fitness industry.
The predicted salary is between 60000 - 80000 £ per year.
EMEA Based (Remote) | Salary: Competitive | Extensive EMEA Travel | Permanent | Full Time
Love Recruitment International is proud to be working as the retained recruitment partner for TRX in their search for an EMEA & UK Sales Director to join their Senior Leadership Team. TRX is one of the most recognised and influential brands in the global fitness industry. Born from a simple piece of suspension training equipment, TRX has grown into a world‑leading fitness brand trusted by military operators, elite athletes, commercial gym chains and personal trainers across the globe. With a product portfolio spanning equipment, education, programming and connected fitness, TRX continues to lead and innovate in a market it helped create. This is a rare opportunity to join the senior leadership team of a truly iconic fitness brand and take full ownership of one of its most strategically important regions.
The Opportunity
As EMEA & UK Sales Director, you will be responsible for managing and growing a £3M+ revenue portfolio across the UK, Europe, Middle East and Africa. Operating as a key member of the Senior Leadership Team and reporting directly to the CEO, you will be the driving commercial force behind TRX's international growth through a distributor‑led model. This is not a role for someone who manages from a distance. This is a hands‑on, high‑accountability position that demands daily engagement with distributor partners, a sharp commercial mind and the energy to drive performance across multiple markets simultaneously. You will have the autonomy to shape strategy, the support of global central teams, and the platform to make a genuine, visible impact on TRX's international trajectory.
Key Responsibilities
- Distributor & Partner Management
- Manage and develop TRX's distributor network across the UK, Europe, Middle East and Africa
- Support distributors in achieving sales targets across equipment, education and digital products
- Provide strategic guidance, product knowledge and commercial support to maximise regional performance
- Identify opportunities to expand and strengthen the distribution network in key markets
- Revenue Growth & Commercial Performance
- Take full ownership of a £3M+ revenue portfolio and drive consistent growth across the region
- Support distributors with sales strategies, campaigns and product launches
- Monitor market performance and provide regular insight on trends, opportunities and competitor activity
- Collaborate with partners to develop and execute commercial plans that deliver results
- Education & Brand Development
- Champion TRX Education as a core part of the commercial ecosystem
- Support the growth of TRX Education courses by working closely with the global education team
- Promote TRX programming and digital offerings to drive brand engagement and revenue
- Product Launch & Market Expansion
- Lead the commercial rollout of new products — including TRX Connect Fitness and digital offerings — across EMEA
- Support distributors in successfully launching and scaling new products within their markets
- Identify white space opportunities and drive strategic expansion into underpenetrated markets
- Cross-Functional Collaboration
- Work closely with the Senior Leadership Team to align regional strategy with global objectives
- Provide regular performance updates, forecasts and market intelligence to the CEO and US‑based leadership
- Coordinate with marketing, education and product teams to support regional initiatives
About You
- Proven experience managing and developing distributor or B2B partner networks across international markets — this is the single most important requirement for the role
- A track record of owning and growing a multi‑million‑pound revenue portfolio
- Deep knowledge of the commercial fitness industry, ideally across equipment, fitness brands or education and training solutions
- Existing relationships within the EMEA fitness market that you can activate from day one
- A commercially sharp, entrepreneurial mindset — you think like a business owner and make decisions accordingly
- Strong cross‑cultural communication skills and the confidence to operate across multiple time zones
- Self‑motivation, organisation and the energy to travel extensively across EMEA
- A hands‑on approach — you take ownership of delivery, not just strategy
Why Join TRX
- Sit at the Senior Leadership Team table of one of the world's most recognised fitness brands
- Take ownership of a significant, high‑profile international remit
- Work directly with the CEO with genuine influence over the direction of the business
- Be part of an exciting growth phase as TRX expands its product ecosystem into connected fitness and digital
- Join a brand with a passionate global community and a product that genuinely changes the way people train
- Competitive salary and performance‑based package
EMEA & UK Sales Director - TRX in London employer: Love Recruitment International
TRX is an exceptional employer, offering the unique opportunity to join the Senior Leadership Team of a globally recognised fitness brand. With a strong focus on employee growth and a collaborative work culture, TRX empowers its team members to take ownership of their roles while providing extensive support and resources for success. The remote EMEA-based position allows for flexibility and extensive travel, making it ideal for those looking to make a significant impact in the dynamic fitness industry.
Contact Details:
Love Recruitment International Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land EMEA & UK Sales Director - TRX in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry professionals on LinkedIn or at fitness events. Building relationships can open doors to opportunities that aren’t even advertised.
✨Tip Number 2
Show your passion for the brand! When you get the chance to chat with TRX or any potential employer, let your enthusiasm for their products and mission shine through. It’s all about making that personal connection.
✨Tip Number 3
Prepare for interviews by researching the company inside out. Know their products, their market position, and their competitors. This will help you tailor your answers and show you’re genuinely interested in being part of their team.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. Plus, it shows you’re proactive and really keen on the role.
We think you need these skills to ace EMEA & UK Sales Director - TRX in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the EMEA & UK Sales Director role. Highlight your experience in managing distributor networks and driving revenue growth, as these are key for us at TRX.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about the fitness industry and how your entrepreneurial mindset can contribute to TRX's growth. Be specific about your achievements and how they relate to the role.
Showcase Your Market Knowledge:Demonstrate your understanding of the EMEA fitness market in your application. Mention any existing relationships you have within the industry and how you plan to leverage them to drive TRX's success across the region.
Apply Through Our Website:We encourage you to apply directly through our website. This ensures your application gets to the right people quickly and shows us you're serious about joining the TRX team. Plus, it's super easy!
How to prepare for a job interview at Love Recruitment International
✨Know Your Numbers
As an EMEA & UK Sales Director, you'll be expected to manage a £3M+ revenue portfolio. Brush up on your financial acumen and be ready to discuss how you've driven revenue growth in previous roles. Prepare specific examples of sales strategies that have worked for you.
✨Showcase Your Network
Having existing relationships within the EMEA fitness market is crucial. Be prepared to talk about your connections and how you can leverage them for TRX. Highlight any partnerships you've developed and how they contributed to business success.
✨Demonstrate Hands-On Leadership
This role requires a hands-on approach, so be ready to share examples of how you've engaged directly with distributor partners. Discuss your leadership style and how you motivate teams to achieve sales targets while maintaining accountability.
✨Understand TRX's Brand and Products
Familiarise yourself with TRX's product portfolio and their unique selling points. Be prepared to discuss how you would promote TRX Education and digital offerings. Showing genuine enthusiasm for the brand will set you apart from other candidates.
