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- Tasks: Manage and grow key accounts in the German fitness market while exceeding sales targets.
- Company: Globally recognised premium Pilates and wellness brand with a strong market presence.
- Benefits: Competitive salary, autonomy in your role, and opportunities for career progression.
- Other info: Exciting travel opportunities and representation at major industry events.
- Why this job: Join a dynamic team and make a real impact in the fitness industry.
- Qualifications: Fluent German and 2-3 years of sales experience in fitness or wellness.
The predicted salary is between 40000 - 50000 £ per year.
Location: UK-based | Quarterly travel to Germany + annual visit to Canada HQ
Our client is a globally recognised premium Pilates and mindful-movement brand, internationally renowned for its equipment, education and reformer-led training programmes. Headquartered in North America, they hold a market-leading position with a network of distributors, resellers and accredited training centres across Europe – with Germany sitting at the heart of their next phase of growth.
This is a business that has built its reputation on the quality of its product, the depth of its education and the strength of its commercial partnerships. With strong inbound demand and an established presence in the DACH region, the focus now is on adding firepower to the European sales team to scale these accounts further.
This is a brand-new role, created off the back of exceptional performance in the region. Germany is one of the brand's biggest commercial markets, and continued growth across distributors, resellers and training centres has generated a level of inbound demand that warrants a dedicated, German-speaking sales lead.
The new Sales Manager, Germany will own some of the most strategically important accounts in the region and play a pivotal role in expanding both reseller and direct-customer revenue, with full support from a Senior Sales Manager and a wider commercial team that has scaled the brand globally.
- Account Management & Revenue Growth
- Manage and grow some of the most strategically important reseller and distributor accounts in Germany
- Meet and exceed annual sales quotas through a relationship-based, consultative sales approach
- Maintain accurate forecasting through company-standard CRM tools
- Develop tailored sales presentations, sell sheets and prospecting materials in collaboration with marketing
- Build prospecting pipelines using social media, trade associations and industry networks
- Network Development
- Strengthen the brand's footprint with training centres, education partners and accredited studios
- Convert high-volume inbound leads into long-term commercial relationships
- Coordinate cross-functionally with Customer Service, Logistics, Manufacturing and Finance to resolve customer issues with urgency
- Brand & Market Representation
- Represent the brand at major industry events including FIBO and other trade shows
- Provide market intelligence to shape commercial and marketing strategy
This role will suit a German-speaking sales professional with genuine interest in the fitness and wellness industry, who thrives on juggling multiple priorities and wants real ownership of a high-potential territory.
- Fluent German (spoken and written) – non-negotiable
- ~2–3 years of direct sales and/or account management experience
- ~ Confident managing multiple accounts, deals and stakeholders simultaneously
- ~ Willingness to travel to Germany on a quarterly basis, with an annual trip to Canada HQ
- ~ Strong commercial judgement, organisation and interpersonal skills
- ~ Excellent MS Office and presentation skills
Backgrounds we're open to: Account Manager, BDM, Internal Sales Rep, Sales Coordinator, Procurement, Director of Group Fitness, Membership Sales – or anyone currently working within the fitness, wellness or active lifestyle industry with a sales-led remit.
Existing network across the German fitness, Pilates or studio market
Experience selling capital equipment, training programmes or B2B fitness solutions
Exposure to working with distributors, resellers or training centres
Competitive base salary of c.£A warm, high-volume territory with established accounts and strong inbound lead flow
Autonomy to run your patch with full backing from a global commercial team
The chance to represent a globally respected brand at major European industry events
Genuine career progression within an internationally scaling business
If this sounds like the next step in your sales career, please get in touch ASAP.
German speaking Sales Manager - Fitness and Wellness brand employer: Love Recruitment International
Contact Detail:
Love Recruitment International Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land German speaking Sales Manager - Fitness and Wellness brand
✨Tip Number 1
Get your networking game on! Connect with industry professionals on LinkedIn and attend fitness events. The more people you know, the better your chances of landing that Sales Manager role.
✨Tip Number 2
Show off your sales skills in interviews! Prepare to discuss your past successes and how you've grown accounts. Use specific examples to demonstrate your consultative sales approach.
✨Tip Number 3
Tailor your pitch! When you get the chance to present yourself, make sure to highlight your passion for fitness and wellness. Show them why you're the perfect fit for their brand.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take that extra step.
We think you need these skills to ace German speaking Sales Manager - Fitness and Wellness brand
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role. Highlight your experience in sales, especially in the fitness and wellness industry, and don’t forget to mention your German language skills. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about fitness and wellness, and how your background makes you the perfect fit for this Sales Manager role. Keep it engaging and personal – we love a good story!
Showcase Your Achievements: When detailing your past roles, focus on your achievements rather than just responsibilities. Use numbers and examples to illustrate how you've met or exceeded sales targets. We’re all about results, so let’s see what you’ve accomplished!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get the best chance to showcase your skills. Plus, it’s super easy – just a few clicks and you’re done!
How to prepare for a job interview at Love Recruitment International
✨Know Your Product Inside Out
Before the interview, make sure you’re well-versed in the brand’s fitness equipment and training programmes. Familiarise yourself with their unique selling points and how they stand out in the market. This will not only show your genuine interest but also help you answer questions confidently.
✨Showcase Your Sales Strategy
Prepare to discuss your consultative sales approach and how you’ve successfully managed accounts in the past. Think of specific examples where you exceeded sales quotas or built strong relationships with clients. This will demonstrate your capability to drive revenue growth in the role.
✨Leverage Your Network
Since this role involves expanding the brand's footprint in Germany, be ready to talk about your existing connections in the fitness and wellness industry. Highlight any relevant contacts you have within training centres or studios, as this could give you an edge in the interview.
✨Prepare for Cultural Nuances
As a German-speaking Sales Manager, understanding cultural differences is key. Brush up on business etiquette in Germany and be prepared to discuss how you would adapt your sales techniques to fit the local market. This shows that you’re not just a salesperson, but a strategic thinker who respects the culture.