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For Companies At a Glance
- Tasks: Lead and grow TRX's sales across EMEA and the UK, driving revenue and brand engagement.
- Company: Join TRX, a leading name in the global fitness industry with a dynamic culture.
- Benefits: Competitive salary, performance-based package, and extensive travel opportunities.
- Other info: Exciting growth phase with opportunities for personal and professional development.
- Why this job: Be part of a passionate team influencing the future of fitness on an international scale.
- Qualifications: Experience in managing distributor networks and a strong background in the fitness industry.
The predicted salary is between 60000 - 80000 ÂŁ per year.
EMEA Based (Remote) | Salary: Competitive | Extensive EMEA Travel | Permanent | Full Time
Love Recruitment International is proud to be working as the retained recruitment partner for TRX in their search for an EMEA & UK Sales Director to join their Senior Leadership Team. TRX is one of the most recognised and influential brands in the global fitness industry. Born from a simple piece of suspension training equipment, TRX has grown into a world‑leading fitness brand trusted by military operators, elite athletes, commercial gym chains and personal trainers across the globe. With a product portfolio spanning equipment, education, programming and connected fitness, TRX continues to lead and innovate in a market it helped create. This is a rare opportunity to join the senior leadership team of a truly iconic fitness brand and take full ownership of one of its most strategically important regions.
The Opportunity
As EMEA & UK Sales Director, you will be responsible for managing and growing a £3M+ revenue portfolio across the UK, Europe, Middle East and Africa. Operating as a key member of the Senior Leadership Team and reporting directly to the CEO, you will be the driving commercial force behind TRX's international growth through a distributor‑led model. This is not a role for someone who manages from a distance. This is a hands‑on, high‑accountability position that demands daily engagement with distributor partners, a sharp commercial mind and the energy to drive performance across multiple markets simultaneously. You will have the autonomy to shape strategy, the support of global central teams, and the platform to make a genuine, visible impact on TRX's international trajectory.
Key Responsibilities
- Distributor & Partner Management
- Manage and develop TRX's distributor network across the UK, Europe, Middle East and Africa
- Support distributors in achieving sales targets across equipment, education and digital products
- Provide strategic guidance, product knowledge and commercial support to maximise regional performance
- Identify opportunities to expand and strengthen the distribution network in key markets
- Revenue Growth & Commercial Performance
- Take full ownership of a ÂŁ3M+ revenue portfolio and drive consistent growth across the region
- Support distributors with sales strategies, campaigns and product launches
- Monitor market performance and provide regular insight on trends, opportunities and competitor activity
- Collaborate with partners to develop and execute commercial plans that deliver results
- Education & Brand Development
- Champion TRX Education as a core part of the commercial ecosystem
- Support the growth of TRX Education courses by working closely with the global education team
- Promote TRX programming and digital offerings to drive brand engagement and revenue
- Product Launch & Market Expansion
- Lead the commercial rollout of new products — including TRX Connect Fitness and digital offerings — across EMEA
- Support distributors in successfully launching and scaling new products within their markets
- Identify white space opportunities and drive strategic expansion into underpenetrated markets
- Cross-Functional Collaboration
- Work closely with the Senior Leadership Team to align regional strategy with global objectives
- Provide regular performance updates, forecasts and market intelligence to the CEO and US‑based leadership
- Coordinate with marketing, education and product teams to support regional initiatives
About You
- Proven experience managing and developing distributor or B2B partner networks across international markets — this is the single most important requirement for the role
- A track record of owning and growing a multi‑million‑pound revenue portfolio
- Deep knowledge of the commercial fitness industry, ideally across equipment, fitness brands or education and training solutions
- Existing relationships within the EMEA fitness market that you can activate from day one
- A commercially sharp, entrepreneurial mindset — you think like a business owner and make decisions accordingly
- Strong cross‑cultural communication skills and the confidence to operate across multiple time zones
- Self‑motivation, organisation and the energy to travel extensively across EMEA
- A hands‑on approach — you take ownership of delivery, not just strategy
Why Join TRX
- Sit at the Senior Leadership Team table of one of the world's most recognised fitness brands
- Take ownership of a significant, high‑profile international remit
- Work directly with the CEO with genuine influence over the direction of the business
- Be part of an exciting growth phase as TRX expands its product ecosystem into connected fitness and digital
- Join a brand with a passionate global community and a product that genuinely changes the way people train
- Competitive salary and performance‑based package
EMEA & UK Sales Director - TRX employer: Love Recruitment International
Contact Detail:
Love Recruitment International Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land EMEA & UK Sales Director - TRX
✨Tip Number 1
Network like a pro! Get out there and connect with industry professionals on LinkedIn or at fitness events. Building relationships can open doors to opportunities that aren’t even advertised.
✨Tip Number 2
Prepare for interviews by researching TRX and its competitors. Understand their products and market position so you can discuss how your experience aligns with their goals. Show them you’re not just another candidate!
✨Tip Number 3
Practice your pitch! Be ready to explain how you can drive revenue growth and manage distributor networks effectively. Highlight your past successes and how they relate to the role of EMEA & UK Sales Director.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining the TRX team.
We think you need these skills to ace EMEA & UK Sales Director - TRX
Some tips for your application 🫡
Show Your Passion for Fitness: When writing your application, let your enthusiasm for the fitness industry shine through. We want to see how your passion aligns with TRX's mission and values, so don’t hold back!
Highlight Relevant Experience: Make sure to showcase your experience managing distributor networks and growing revenue portfolios. We’re looking for specific examples that demonstrate your success in similar roles, so be detailed!
Tailor Your Application: Don’t just send a generic application! Tailor your CV and cover letter to reflect the key responsibilities and skills mentioned in the job description. This shows us you’ve done your homework and are genuinely interested.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and allows us to keep track of all applicants efficiently!
How to prepare for a job interview at Love Recruitment International
✨Know Your Numbers
As an EMEA & UK Sales Director, you'll be managing a ÂŁ3M+ revenue portfolio. Make sure you come prepared with specific examples of how you've successfully grown revenue in previous roles. Be ready to discuss your strategies and the results they yielded.
✨Understand TRX's Brand and Products
Familiarise yourself with TRX's product offerings, especially their education and digital products. Show that you understand the fitness industry and can articulate how TRX stands out from competitors. This will demonstrate your genuine interest in the brand.
✨Showcase Your Distributor Management Skills
Since managing distributor networks is crucial for this role, prepare to discuss your experience in this area. Bring examples of how you've supported distributors in achieving sales targets and how you've identified opportunities for growth in past positions.
✨Be Ready for Hands-On Scenarios
This position requires a hands-on approach, so expect situational questions that assess your problem-solving skills. Think of scenarios where you've had to engage directly with partners or overcome challenges in a multi-market environment, and be ready to share those stories.