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For Companies At a Glance
- Tasks: Host TikTok Lives, create engaging content, and model fashion pieces.
- Company: Join a vibrant, fast-growing fashion brand with a loyal community.
- Benefits: Enjoy staff discounts, early access to collections, and creative freedom.
- Why this job: Be the face of a trendy brand and make an impact on social media.
- Qualifications: 3+ years in social media, confident on-camera presence, and strong visual skills.
- Other info: Opportunity for growth as the brand scales and a dynamic work environment.
The predicted salary is between 30000 - 42000 £ per year.
About the Role
We’re looking for a dynamic and confident Social Media Coordinator to join our growing team. This is a hands-on, content-driven role with a strong focus on TikTok and Instagram. You will be the face of our brand across social, regularly hosting TikTok Lives, modelling new product drops, and creating trend-led content that drives engagement and sales.
This is the perfect opportunity for someone who lives and breathes social media, has a deep understanding of both TikTok and Instagram, and is confident being on camera and representing a fashion-forward brand.
Key Responsibilities
- TikTok Live Hosting: Present high-energy, sales-driven TikTok Live sessions to promote new arrivals, styling advice, and engage with our community in real time.
- Instagram Content: Create engaging Reels, Stories, and feed content that reflects current trends, showcases product, and drives traffic to site.
- Product Modelling: Confidently model and style fashion pieces for both TikTok and Instagram content — showcasing fit, quality, and how to wear.
- Short-Form Video Creation: Plan, film, edit, and post short-form video content across TikTok and Instagram that aligns with the brand voice and aesthetic.
- Community Engagement: Actively respond to comments, DMs, and live chats to build strong community relationships on both platforms.
- Trend Spotting: Monitor TikTok and Instagram daily for trending audios, formats, hashtags, and viral challenges to jump on quickly.
- Analytics & Reporting: Track performance metrics across both platforms and make data-informed decisions to improve content and engagement.
- Support Digital Designer with content & shoot planning
- Some admin required
Requirements
- 3+ years of experience in a social media, digital marketing, or content creation role — preferably within fashion or lifestyle.
- Proven experience creating and growing content on both TikTok and Instagram — including Lives, Reels, Stories, and feed content.
- Confident on-camera presenter, ideally with experience hosting Lives or appearing in brand video content.
- Strong visual eye for styling, product presentation, and creating platform-native content.
- Highly comfortable using TikTok and Instagram in-app editing tools, as well as third-party apps (e.g. CapCut, Canva, Lightroom).
- Excellent writing skills with a tone of voice that matches our brand and audience.
- Strong understanding of the fashion and influencer landscape.
- Ability to work in a fast-paced environment, juggle multiple deadlines, and pivot content based on performance or trends.
Bonus Skills (Nice to Have)
- Experience working with influencers, UGC creators, or brand collaborations.
- Understanding of e-commerce and social commerce (e.g. TikTok Shop, Instagram Shopping).
- Experience using social media management tools like Later, Planoly, or Meta Business Suite.
- Photography or video editing skills using Adobe Suite or mobile apps.
Why Join Us?
- Be part of a fast-growing, style-driven brand with a vibrant and loyal community.
- Freedom to be creative and experiment with new content ideas.
- Opportunity to grow within the role as the brand scales.
- Staff discounts, early access to collections, and content creation perks.
Seniority level
- Mid-Senior level
Employment type
- Full-time
- Part-time
Job function
- Marketing and Sales
Industries
- Retail Apparel and Fashion
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Social Media Coordinator / Tik Tok Presenter employer: Love Lemonade
Contact Detail:
Love Lemonade Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Coordinator / Tik Tok Presenter
✨Tip Number 1
Get your social media game on point! Start by showcasing your personality and creativity on TikTok and Instagram. Post content that reflects your style and understanding of trends, and don’t forget to engage with your audience — it’s all about building that community vibe!
✨Tip Number 2
Practice makes perfect! If you're going to be the face of a brand, get comfortable in front of the camera. Host mock TikTok Lives or create short videos to refine your presenting skills. The more you do it, the more confident you'll become!
✨Tip Number 3
Stay ahead of the curve! Keep an eye on trending audios, formats, and challenges on TikTok and Instagram. Jumping on trends quickly can boost your visibility and show that you’re in tune with what’s hot right now.
✨Tip Number 4
Don’t just apply anywhere — apply through our website! We want to see your passion for social media and fashion shine through. Tailor your application to highlight your experience and how you can bring value to our team. Let’s make magic happen together!
We think you need these skills to ace Social Media Coordinator / Tik Tok Presenter
Some tips for your application 🫡
Show Your Personality: When you're applying for a role like Social Media Coordinator, let your personality shine through! Use a friendly tone and be authentic in your writing. We want to see the real you, so don’t hold back!
Tailor Your Application: Make sure to customise your application to match our brand voice and the job description. Highlight your experience with TikTok and Instagram, and share specific examples of how you've engaged audiences in the past. We love seeing relevant experience!
Be Visual: Since this role is all about content creation, consider including links to your social media profiles or a portfolio showcasing your best work. Show us what you can do visually, as it’s a big part of the job!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Love Lemonade
✨Show Your Social Media Savvy
Make sure to showcase your deep understanding of TikTok and Instagram during the interview. Bring examples of your previous work, like successful Lives or engaging Reels, and be ready to discuss how you’ve used trends to drive engagement.
✨Be Camera-Ready
Since this role involves being on camera, practice presenting in front of a mirror or record yourself. This will help you feel more confident and natural when discussing your experience and ideas for hosting TikTok Lives.
✨Know the Brand Inside Out
Research the brand thoroughly before your interview. Understand their aesthetic, target audience, and recent campaigns. This will allow you to tailor your responses and show how you can contribute to their social media strategy.
✨Engage Like a Pro
Prepare to discuss how you would engage with the community on social media. Think of specific strategies for responding to comments and DMs, and be ready to share how you would build relationships with followers to enhance brand loyalty.
