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For Companies At a Glance
- Tasks: Lead performance marketing, email campaigns, and content creation to drive customer engagement.
- Company: Join Lemonade, a vibrant brand known for its glittery creations and strong social media presence.
- Benefits: Enjoy competitive salary, growth opportunities, and a collaborative work environment.
- Why this job: Be part of a dynamic team that values creativity and data-driven strategies in a fun industry.
- Qualifications: 5 years in marketing, strong digital skills, and a flair for content creation required.
- Other info: Send your CV and cover letter to apply!
The predicted salary is between 36000 - 60000 £ per year.
Location: St Albans AL2 2DR
Employment Type: Full Time
About Us
Founded in 2007 and based out of Hertfordshire in the UK, Lemonade is your go-to shop for all things glitter, crystals and bling. With our bedazzled and ornate creations, we aim to bring a little sparkle to everyone’s day. Lemonade’s story begins with our owner and founder, Laura Hope, selling handmade items at local craft fairs. Her bejewelled goods quickly skyrocketed in popularity, driving her to expand the business to worldwide exhibitions and the shelves of high-end retailers. Our company has since grown immensely with a large following on social media and a significant online presence.
Role Overview
We are looking for a Performance Marketing, Email & Content Manager to lead our data-driven marketing initiatives. This role will be responsible for driving customer acquisition, engagement, and retention through performance marketing strategies, email campaigns, and compelling content. The ideal candidate is analytical, creative, and passionate about optimising digital performance.
Key Responsibilities
- Performance Marketing: Develop and execute paid media strategies across search, social, display, and other digital channels. Optimise campaigns to drive ROI, lead generation, and customer acquisition. Track, analyse, and report on key performance metrics, leveraging insights to improve strategy.
- Email Marketing & CRM: Plan, execute, and optimise email campaigns to nurture leads, engage customers, and drive conversions. Optimise automated email workflows (welcome series, abandoned cart, post-purchase, re-engagement, etc.). Implement A/B testing, segmentation, and personalisation strategies to enhance email performance.
- Content Strategy & Execution: Create compelling content for email, landing pages, paid ads, and social media to support performance marketing goals. Work closely with designers to ensure brand consistency and audience engagement. Align content with SEO and conversion rate optimisation best practices.
Qualifications & Skills
- 5 years of experience in performance marketing, email marketing, and content strategy.
- Strong knowledge of digital advertising platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
- Proficiency in email marketing tools (Klaviyo) and CRM systems.
- Experience with A/B testing, customer segmentation, and marketing automation.
- Analytical mindset with experience using Google Analytics, SEO tools, and campaign tracking platforms.
- Excellent copywriting and content creation skills.
- Understanding of GDPR, CAN-SPAM, and other data privacy regulations.
- Strong project management skills and attention to detail.
Why Join Us?
- Competitive salary and benefits.
- Growth opportunities in a fast-paced, data-driven marketing team.
- A collaborative and innovative work environment.
How to Apply: Send your CV and a cover letter to laura@lovelemonade.com with the subject line “Performance Marketing, Email & Content Manager – [Your Name].”
Contact Detail:
Love Lemonade Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing, Email & Content Manager
✨Tip Number 1
Familiarise yourself with Lemonade's brand and products. Understanding their unique selling points and target audience will help you tailor your approach during interviews and discussions.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to drive marketing decisions in the past. Be ready to discuss specific metrics and outcomes from your previous campaigns.
✨Tip Number 3
Prepare to discuss your experience with email marketing tools like Klaviyo. Highlight any successful campaigns you've managed, focusing on A/B testing and segmentation strategies you've implemented.
✨Tip Number 4
Stay updated on the latest trends in performance marketing and content strategy. Being able to discuss recent developments or case studies can demonstrate your passion and commitment to the field.
We think you need these skills to ace Performance Marketing, Email & Content Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in performance marketing, email marketing, and content strategy. Use keywords from the job description to demonstrate that you meet the qualifications.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the role and the company. Mention specific achievements in previous roles that align with the responsibilities listed in the job description.
Showcase Analytical Skills: Since the role requires an analytical mindset, include examples of how you've used data to drive marketing decisions. Mention tools like Google Analytics or any A/B testing you've conducted.
Highlight Creativity: As the position involves creating compelling content, provide examples of successful campaigns or content pieces you've developed. This could include links to your work or descriptions of past projects.
How to prepare for a job interview at Love Lemonade
✨Showcase Your Analytical Skills
Since the role requires a strong analytical mindset, be prepared to discuss your experience with data analysis and how you've used insights to optimise marketing strategies. Bring examples of past campaigns where you improved performance metrics.
✨Demonstrate Creativity in Content Creation
This position involves creating compelling content, so think of creative examples from your previous work. Be ready to share how you aligned content with brand messaging and engaged audiences through various channels.
✨Familiarise Yourself with Tools
Make sure you know the digital advertising platforms and email marketing tools mentioned in the job description, like Google Ads and Klaviyo. Being able to discuss your proficiency with these tools will show you're ready to hit the ground running.
✨Understand GDPR and Data Privacy Regulations
As the role involves email marketing and customer data, it's crucial to understand GDPR and other data privacy regulations. Be prepared to discuss how you've ensured compliance in your previous roles and why it matters in marketing.
