Performance Marketing, Email & Content Manager

Job Title: Performance Marketing, Email & Content Manager

Location: St Albans AL2 2DR

Employment Type: Full Time

About Us

Founded in 2007 and based out of Hertfordshire in the UK, Lemonade is your go-to shop for all things glitter, crystals and bling. With our bedazzled and ornate creations, we aim to bring a little sparkle to everyone’s day. 

Lemonade’s story begins with our owner and founder, Laura Hope, selling handmade items at local craft fairs. Her bejewelled goods quickly skyrocketed in popularity, driving her to expand the business to worldwide exhibitions and the shelves of high-end retailers. Laura’s work even made its way to popular department stores and duty-free airport shops. 

Our company has since grown immensely with a large following on social media and a significant online presence. Having caught the eye of many influencers, Lemonade has had fruitful collaborations with notable celebrities and social media stars that love our look. As a result, we have become the destination for glamorous goods. 

Role Overview

We are looking for a Performance Marketing, Email & Content Manager to lead our data-driven marketing initiatives. This role will be responsible for driving customer acquisition, engagement, and retention through performance marketing strategies, email campaigns, and compelling content. The ideal candidate is analytical, creative, and passionate about optimising digital performance.

Key Responsibilities

Performance Marketing

• Develop and execute paid media strategies across search, social, display, and other digital channels.

• Optimise campaigns to drive ROI, lead generation, and customer acquisition.

• Track, analyse, and report on key performance metrics, leveraging insights to improve strategy.

Email Marketing & CRM

• Plan, execute, and optimise email campaigns to nurture leads, engage customers, and drive conversions.

• Optimise automated email workflows (welcome series, abandoned cart, post-purchase, re-engagement, etc.).

• Implement A/B testing, segmentation, and personalisation strategies to enhance email performance.

Content Strategy & Execution

• Create compelling content for email, landing pages, paid ads, and social media to support performance marketing goals.

• Work closely with designers to ensure brand consistency and audience engagement.

• Align content with SEO and conversion rate optimisation best practices.

Qualifications & Skills

• 5 years of experience in performance marketing, email marketing, and content strategy.

• Strong knowledge of digital advertising platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.).

• Proficiency in email marketing tools (Klaviyo.) and CRM systems.

• Experience with A/B testing, customer segmentation, and marketing automation.

• Analytical mindset with experience using Google Analytics, SEO tools, and campaign tracking platforms.

• Excellent copywriting and content creation skills.

• Understanding of GDPR, CAN-SPAM, and other data privacy regulations.

• Strong project management skills and attention to detail.

Why Join Us?

• Competitive salary and benefits.

• Growth opportunities in a fast-paced, data-driven marketing team.

• A collaborative and innovative work environment.

How to Apply:

Send your CV and a cover letter to  laura@lovelemonade.com with the subject line “Performance Marketing, Email & Content Manager – [Your Name]”.