At a Glance
- Tasks: Lead sales and operations to drive growth and enhance member experiences across three fitness clubs.
- Company: Join GymWorks, a premium fitness club operator with ambitious growth plans.
- Benefits: Competitive salary, complimentary gym membership, and ongoing professional development.
- Other info: Be part of a supportive, entrepreneurial culture with real influence on brand growth.
- Why this job: Shape the future of fitness while inspiring teams and delivering exceptional service.
- Qualifications: Proven experience in multi-site leadership and driving commercial success.
The predicted salary is between 60000 - 80000 £ per year.
GymWorks is a premium fitness club operator offering exceptional facilities, outstanding customer service, and a first-class fitness experience at an affordable price. With three successful clubs and ambitious plans for future growth, we are seeking an exceptional Head of Sales & Operations to join our senior leadership team.
This is a high-impact role for a commercially minded leader who thrives on delivering results, inspiring teams, and creating exceptional member experiences. Reporting directly to the Managing Director and Owner, you will be responsible for driving revenue growth, operational excellence, member retention, team performance, and digital brand presence across all three GymWorks clubs.
The Opportunity
As Head of Sales & Operations, you will take ownership of the overall commercial and operational performance of the business. You will work closely with Club Managers and department leaders to maximise membership sales, improve member engagement, enhance operational standards, and ensure every GymWorks club consistently delivers a market-leading experience.
Key Responsibilities
- Develop and implement strategies to drive membership sales and revenue growth.
- Lead, coach and motivate club management teams to consistently exceed sales targets.
- Monitor sales pipelines, conversion rates, lead generation activities and performance metrics.
- Identify opportunities to improve secondary spend and ancillary revenue streams.
- Analyse business performance data and implement improvement plans where required.
- Must have an excellent knowledge of social media and digital marketing, with the ability to drive online engagement, lead generation, brand awareness and membership growth across all clubs.
Operations & Member Experience
- Ensure exceptional operational standards are maintained across all clubs.
- Drive a culture of outstanding customer service and member retention.
- Monitor member feedback and implement initiatives to improve satisfaction and loyalty.
- Ensure all clubs operate efficiently, profitably and in line with company standards.
- Oversee compliance with health & safety, employment and operational procedures.
Leadership & People Development
- Lead, develop and support Club Managers and department heads.
- Create a high-performance culture built around accountability, engagement and continuous improvement.
- Support recruitment, succession planning and talent development across the business.
- Conduct regular performance reviews and business planning meetings.
Strategic Development
- Work closely with the Managing Director to deliver business objectives and growth plans.
- Contribute to strategic planning and future club development opportunities.
- Identify operational efficiencies and opportunities to improve profitability and performance.
About You
You will be an experienced multi-site leader with a proven track record of driving commercial success and operational excellence.
Essential Skills & Experience
- Proven senior management experience within the fitness, leisure, hospitality or service sector.
- Demonstrable success in driving sales growth and business performance.
- Experience managing multiple locations or departments.
- Strong commercial acumen and understanding of key business metrics.
- Excellent leadership, coaching and people management skills.
- Ability to influence, motivate and develop high-performing teams.
- Exceptional organisational and communication skills.
- Must have an excellent knowledge of social media and digital marketing.
- A proactive, solutions-focused approach with a strong attention to detail.
Desirable
- Experience within health clubs, gyms or leisure operations.
- Knowledge of membership-based business models.
- Experience supporting business growth, acquisitions or new site openings.
What We Offer
- £60,000–£80,000 OTE package.
- Senior leadership position with direct access to the Managing Director.
- Complimentary GymWorks membership.
- Ongoing professional development and leadership training.
- Opportunity to influence the direction and future growth of an ambitious fitness brand.
- A supportive, entrepreneurial and forward-thinking culture.
Apply Today
If you are a driven commercial leader who is passionate about people, performance and delivering exceptional member experiences, we would love to hear from you. Please submit your CV together with a brief covering letter outlining your relevant experience and achievements.
GymWorks – Premium Fitness at an Affordable Price.
Head of Sales in Preston employer: Love Fitness Jobs
GymWorks Health Clubs is an exceptional employer that prioritises employee growth and development within a supportive and entrepreneurial culture. As the Head of Sales & Operations, you will enjoy a competitive salary package, complimentary gym membership, and the opportunity to shape the future of a rapidly expanding fitness brand across multiple locations. Join a team that values excellence, innovation, and outstanding member experiences, making GymWorks a rewarding place to advance your career in the fitness industry.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Sales in Preston
✨Tip Number 1
Network like a pro! Get out there and connect with people in the fitness industry. Attend events, join online forums, and don’t be shy about reaching out to current GymWorks employees on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! When you get the chance to meet potential employers or hiring managers, be ready to discuss your past successes in driving sales and improving operations. Bring examples of how you've led teams to exceed targets and enhanced member experiences.
✨Tip Number 3
Prepare for interviews by researching GymWorks thoroughly. Understand their brand values, current challenges, and future goals. This will help you tailor your responses and show that you're genuinely interested in shaping the future of GymWorks.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the GymWorks team and ready to contribute to our mission of delivering exceptional member experiences.
We think you need these skills to ace Head of Sales in Preston
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Head of Sales role. Highlight your experience in driving sales growth and managing multiple locations, as these are key for us at GymWorks.
Craft a Compelling Cover Letter:Your cover letter should tell us why you're the perfect fit for this role. Share specific examples of how you've led teams to success and improved member experiences in previous positions.
Showcase Your Digital Savvy:Since we value digital marketing skills, don’t forget to mention your experience with social media and online engagement strategies. This will help us see how you can drive brand awareness and membership growth.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at GymWorks!
How to prepare for a job interview at Love Fitness Jobs
✨Know Your Numbers
As the Head of Sales & Operations, you'll need to demonstrate a strong grasp of sales metrics and performance data. Before the interview, familiarise yourself with key figures from your previous roles, such as sales growth percentages and member retention rates. This will show that you can drive results and understand the commercial landscape.
✨Showcase Leadership Skills
Prepare examples of how you've led teams to success in the past. Think about specific instances where you motivated club managers or improved team performance. Highlighting your leadership style and how it aligns with GymWorks' culture will be crucial in making a strong impression.
✨Engage with Digital Marketing
Since digital presence is key for GymWorks, come ready to discuss your experience with social media and online engagement strategies. Share successful campaigns you've led or innovative ideas you have for enhancing GymWorks' brand awareness and membership growth through digital channels.
✨Understand Member Experience
Be prepared to talk about how you've improved customer service and member satisfaction in previous roles. Think of specific initiatives you've implemented that led to positive feedback or increased loyalty. This will demonstrate your commitment to creating exceptional member experiences, which is vital for this role.
