At a Glance
- Tasks: Lead sales and operations to drive growth and enhance member experiences across three fitness clubs.
- Company: Join GymWorks, a premium fitness club operator with ambitious growth plans.
- Benefits: Competitive salary, complimentary gym membership, and ongoing professional development.
- Other info: Be part of a supportive, entrepreneurial culture with direct access to senior leadership.
- Why this job: Shape the future of fitness while inspiring teams and delivering exceptional service.
- Qualifications: Proven leadership in sales and operations within the fitness or service sector.
The predicted salary is between 60000 - 80000 £ per year.
GymWorks is a premium fitness club operator offering exceptional facilities, outstanding customer service, and a first-class fitness experience at an affordable price. With three successful clubs and ambitious plans for future growth, we are seeking an exceptional Head of Sales & Operations to join our senior leadership team.
This is a high-impact role for a commercially minded leader who thrives on delivering results, inspiring teams, and creating exceptional member experiences. Reporting directly to the Managing Director and Owner, you will be responsible for driving revenue growth, operational excellence, member retention, team performance, and digital brand presence across all three GymWorks clubs.
The Opportunity
As Head of Sales & Operations, you will take ownership of the overall commercial and operational performance of the business. You will work closely with Club Managers and department leaders to maximise membership sales, improve member engagement, enhance operational standards, and ensure every GymWorks club consistently delivers a market-leading experience.
Key Responsibilities
- Develop and implement strategies to drive membership sales and revenue growth.
- Lead, coach and motivate club management teams to consistently exceed sales targets.
- Monitor sales pipelines, conversion rates, lead generation activities and performance metrics.
- Identify opportunities to improve secondary spend and ancillary revenue streams.
- Analyse business performance data and implement improvement plans where required.
- Must have an excellent knowledge of social media and digital marketing, with the ability to drive online engagement, lead generation, brand awareness and membership growth across all clubs.
Operations & Member Experience
- Ensure exceptional operational standards are maintained across all clubs.
- Drive a culture of outstanding customer service and member retention.
- Monitor member feedback and implement initiatives to improve satisfaction and loyalty.
- Ensure all clubs operate efficiently, profitably and in line with company standards.
- Oversee compliance with health & safety, employment and operational procedures.
Leadership & People Development
- Lead, develop and support Club Managers and department heads.
- Create a high-performance culture built around accountability, engagement and continuous improvement.
- Support recruitment, succession planning and talent development across the business.
- Conduct regular performance reviews and business planning meetings.
Strategic Development
- Work closely with the Managing Director to deliver business objectives and growth plans.
- Contribute to strategic planning and future club development opportunities.
- Identify operational efficiencies and opportunities to improve profitability and performance.
About You
You will be an experienced multi-site leader with a proven track record of driving commercial success and operational excellence.
Essential Skills & Experience
- Proven senior management experience within the fitness, leisure, hospitality or service sector.
- Demonstrable success in driving sales growth and business performance.
- Experience managing multiple locations or departments.
- Strong commercial acumen and understanding of key business metrics.
- Excellent leadership, coaching and people management skills.
- Ability to influence, motivate and develop high-performing teams.
- Exceptional organisational and communication skills.
- Must have an excellent knowledge of social media and digital marketing.
- A proactive, solutions-focused approach with a strong attention to detail.
Desirable
- Experience within health clubs, gyms or leisure operations.
- Knowledge of membership-based business models.
- Experience supporting business growth, acquisitions or new site openings.
What We Offer
- £60,000–£80,000 OTE package.
- Senior leadership position with direct access to the Managing Director.
- Complimentary GymWorks membership.
- Ongoing professional development and leadership training.
- Opportunity to influence the direction and future growth of an ambitious fitness brand.
- A supportive, entrepreneurial and forward-thinking culture.
Apply Today
If you are a driven commercial leader who is passionate about people, performance and delivering exceptional member experiences, we would love to hear from you. Please submit your CV together with a brief covering letter outlining your relevant experience and achievements.
GymWorks – Premium Fitness at an Affordable Price.
Head of Sales in Chorley employer: Love Fitness Jobs
GymWorks Health Clubs is an exceptional employer that prioritises employee growth and development within a supportive and entrepreneurial culture. As the Head of Sales & Operations, you will enjoy a competitive salary package, complimentary gym membership, and the opportunity to shape the future of a rapidly expanding fitness brand across multiple locations. Join a team that values outstanding customer service and operational excellence, while providing you with the tools and training to excel in your career.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Sales in Chorley
✨Tip Number 1
Network like a pro! Get out there and connect with people in the fitness industry. Attend events, join online forums, and don’t be shy about reaching out to current GymWorks employees on LinkedIn. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! When you get the chance to meet potential employers or team members, be ready to discuss your past successes in driving sales and improving operations. Use specific examples that highlight your leadership style and results-driven approach.
✨Tip Number 3
Prepare for interviews by researching GymWorks thoroughly. Understand their brand, values, and what makes them stand out in the fitness market. Tailor your responses to show how your experience aligns with their goals and how you can contribute to their growth.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the GymWorks family. Let’s make it happen!
We think you need these skills to ace Head of Sales in Chorley
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the Head of Sales & Operations role. Highlight your achievements in driving sales growth and operational excellence, as these are key to what we're looking for.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about the fitness industry and how your leadership style can contribute to our ambitious growth plans at GymWorks.
Showcase Your Digital Savvy:Since we value a strong digital presence, don’t forget to mention your experience with social media and digital marketing. Share specific examples of how you've used these tools to drive engagement and membership growth.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows us you're serious about joining the GymWorks team!
How to prepare for a job interview at Love Fitness Jobs
✨Know Your Numbers
As a Head of Sales & Operations, you'll need to demonstrate your understanding of key business metrics. Brush up on sales figures, conversion rates, and member retention statistics relevant to GymWorks. Being able to discuss these numbers confidently will show that you're ready to drive performance.
✨Showcase Your Leadership Style
Prepare to talk about your leadership approach and how you've successfully motivated teams in the past. Think of specific examples where you’ve led multi-site operations or improved team performance. This will help the interviewers see how you can inspire the club management teams at GymWorks.
✨Be Digital Savvy
Since the role requires excellent knowledge of social media and digital marketing, come prepared with ideas on how to enhance GymWorks' online presence. Share any successful campaigns you've led or innovative strategies you've implemented to drive engagement and membership growth.
✨Understand the Member Experience
GymWorks prides itself on exceptional member experiences, so be ready to discuss how you've improved customer service and member satisfaction in previous roles. Bring examples of initiatives you've implemented that have led to increased loyalty and retention, as this will resonate well with the interviewers.
