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- Tasks: Manage and optimise paid search campaigns to boost brand visibility.
- Company: Join the LOVALL family, a growing brand in the fashion industry.
- Benefits: Enjoy flexible working, competitive salary, and 50% off products.
- Why this job: Make a real impact on our brand's growth while developing your marketing skills.
- Qualifications: Passion for digital marketing and strong analytical skills required.
- Other info: Collaborative environment with opportunities for career progression.
The predicted salary is between 36000 - 60000 £ per year.
The LOVALL family is growing and we’re looking for a Paid Search Manager to help us manage and ensure our online presence across Paid search is fully optimised to maximise online visibility and exposure as a brand. We are looking for an ambitious marketeer who is self-motivated and has a strong passion for all things Google & Microsoft. A successful candidate will be someone who is data driven, analytical and collaborative. Having solid knowledge of the main principles of PPC marketing is compulsory.
As our team grows you will have the chance to grow and progress too! We would like you to contribute and influence our brands growth through the marketing function whilst seeking to make a positive difference to LOVALL.
What you will do at LOVALL:
- Conduct keyword & trend research.
- Report into head of marketing & head of brand on performance, trends and ideas to positively impact performance.
- Regularly pull search term analysis and act based on the findings.
- Optimising paid search campaigns using keyword analysis.
- Work with the rest of the team to set up ads across all Google products and Bing, and optimising ad placements & audiences.
- Optimising key audiences and acting on key learnings to positively grow performance.
- Manage reporting and account(s) performance, including helping to manage daily ad spend.
- Monitoring competitors campaigns & understanding the search terms being used.
- Monitor competitors' campaigns & make suggestions on content ideas in line with our wider business objectives.
- Ad copy writing for both PPC.
- Shopping Feed & Google Merchant centre Optimisation.
- Helping build out new campaigns across PPC for product/campaign launches & new territory launches.
We would love it if you:
- Have an overall understanding of managing Paid Social Marketing.
- Possess an analytical mindset.
- Are confident on Excel, with strong data analysis skills.
- Have the ability to work well within a team.
- Are passionate about everything digital, and have the desire to test new ideas whilst keeping up to date with industry changes.
If you are excited by this role and think you could help us on our way to being the go-to brand for Leggings, Denim & more, please get in touch and introduce yourself! If you are willing to learn and are passionate about your marketing career, we want to hear from you - please get in touch.
Benefits at Lovall:
- Macbook or choice of hardware
- 50% off all products for yourself, family and friends
- Work From Home - up to 2 days per week
- A collaborative, creative and inspiring working environment
- A truly flexible working culture with Flexi-time
- EPA Programme - 24 hour support & face-to-face sessions
- 3 Days Sick Pay
- Be part of regular social events
- Competitive salary
- Birthday off
- Competitive holiday allowance
- Competitive Maternity and Paternity Pay
Senior Paid Search Executive in Stoke-on-Trent employer: LOVALL
Contact Detail:
LOVALL Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Paid Search Executive in Stoke-on-Trent
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your PPC campaigns and results. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching LOVALL and their competitors. Understand their brand voice and marketing strategies so you can discuss how you can contribute to their growth.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the LOVALL family.
We think you need these skills to ace Senior Paid Search Executive in Stoke-on-Trent
Some tips for your application 🫡
Show Your Passion: Let your enthusiasm for digital marketing shine through in your application. We want to see that you’re not just ticking boxes but genuinely excited about the role and the impact you can make at LOVALL.
Be Data-Driven: Since we’re looking for someone analytical, make sure to highlight your experience with data analysis. Share specific examples of how you've used data to optimise campaigns or improve performance in your previous roles.
Tailor Your Application: Don’t send a generic application! Take the time to tailor your CV and cover letter to reflect the skills and experiences that align with what we’re looking for. Show us how you can contribute to our growth!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at LOVALL
✨Know Your PPC Inside Out
Make sure you brush up on your knowledge of PPC marketing principles. Be ready to discuss specific strategies you've used in the past, and how they’ve impacted campaign performance. This will show your passion for the field and your analytical mindset.
✨Showcase Your Data Skills
Since the role requires strong data analysis skills, prepare to talk about your experience with Excel and any tools you've used for reporting. Bring examples of how you've used data to optimise campaigns or make strategic decisions in previous roles.
✨Be Ready to Collaborate
LOVALL values teamwork, so think of examples where you've successfully collaborated with others. Whether it’s working with creative teams on ad copy or sharing insights with marketing heads, demonstrating your ability to work well within a team will be key.
✨Stay Current with Industry Trends
The digital marketing landscape is always changing, so show your enthusiasm for keeping up with the latest trends. Mention any recent changes in PPC strategies or tools that excite you, and how you plan to implement new ideas at LOVALL.