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- Tasks: Manage and optimise paid search campaigns to boost our online visibility.
- Company: Join LOVALL, a growing brand passionate about leggings, denim, and digital marketing.
- Benefits: Enjoy flexible working hours, remote work options, and 50% off products.
- Why this job: Be part of a creative team that values your ideas and fosters growth.
- Qualifications: Analytical mindset with PPC knowledge; teamwork and data skills are essential.
- Other info: Opportunity for career progression and regular social events.
The predicted salary is between 36000 - 60000 £ per year.
The LOVALL family is growing, and we’re looking for a senior paid search executive to help us manage and ensure our online presence across paid search is fully optimized to maximize online visibility and exposure as a brand. We are seeking an ambitious marketer who is self-motivated and passionate about all things Google & Microsoft. The ideal candidate will be data-driven, analytical, and collaborative, with solid knowledge of the main principles of PPC marketing. As our team grows, you will have the opportunity to develop and progress. We want you to contribute to and influence our brand’s growth through marketing efforts while making a positive impact on LOVALL.
What you will do at LOVALL:
- Conduct keyword and trend research.
- Report to the head of marketing and head of brand on performance, trends, and ideas to improve results.
- Regularly analyze search term data and act on findings.
- Optimize paid search campaigns using keyword analysis.
- Collaborate with the team to set up ads across Google and Bing, optimizing ad placements and audiences.
- Refine key audiences and leverage learnings to enhance performance.
- Manage reporting and monitor account performance, including daily ad spend.
- Monitor competitors’ campaigns and understand search term strategies.
- Suggest content ideas aligned with business objectives based on competitor analysis.
- Write ad copy for PPC campaigns.
- Assist in building new campaigns for product launches and new markets.
We would love it if you:
- Have an overall understanding of managing paid social marketing.
- Possess an analytical mindset.
- Are confident in Excel and data analysis skills.
- Work well within a team environment.
- Are passionate about digital marketing and eager to test new ideas while staying current with industry trends.
If you are excited about this role and believe you can help us become the go-to brand for leggings, denim, and more, please get in touch and introduce yourself! We value learners and passionate marketers and look forward to hearing from you.
Benefits at Lovall:
- MacBook or choice of hardware
- 50% off all products for yourself, family, and friends
- Work from home up to 2 days per week
- A collaborative, creative, and inspiring work environment
- Flexible working hours with Flexi-time
- EPA Programme with 24-hour support and face-to-face sessions
- Regular social events
- Birthday off
- Competitive maternity and paternity pay
Senior Paid Search Executive employer: LOVALL
Contact Detail:
LOVALL Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Paid Search Executive
✨Tip Number 1
Familiarise yourself with the latest trends in PPC marketing, especially on platforms like Google and Microsoft. This will not only help you understand the current landscape but also allow you to speak confidently about your insights during interviews.
✨Tip Number 2
Engage with online communities or forums related to paid search marketing. Sharing your knowledge and learning from others can enhance your understanding and show your passion for the field, which is something we value at StudySmarter.
✨Tip Number 3
Prepare to discuss specific campaigns you've worked on in the past. Be ready to explain your role, the strategies you implemented, and the results achieved. This demonstrates your hands-on experience and analytical mindset, both of which are crucial for this position.
✨Tip Number 4
Stay updated on competitor strategies by regularly reviewing their ads and performance. Being able to discuss what you’ve learned from competitor analysis can set you apart and show your proactive approach to optimising campaigns.
We think you need these skills to ace Senior Paid Search Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in paid search marketing. Focus on your analytical skills, data-driven approach, and any specific achievements in PPC campaigns that demonstrate your ability to optimise online visibility.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and your understanding of Google and Microsoft advertising platforms. Mention specific examples of how you've contributed to previous marketing efforts and how you can help LOVALL grow.
Showcase Your Analytical Skills: Since the role requires a strong analytical mindset, include examples of how you've used data analysis to improve campaign performance. Discuss any tools or methodologies you are familiar with that relate to keyword research and PPC optimisation.
Highlight Team Collaboration: Emphasise your ability to work within a team environment. Provide examples of past collaborations where you successfully worked with others to achieve marketing goals, especially in setting up and optimising ad campaigns.
How to prepare for a job interview at LOVALL
✨Show Your Passion for PPC
Make sure to express your enthusiasm for paid search marketing during the interview. Discuss any personal projects or campaigns you've worked on, and highlight your eagerness to stay updated with the latest trends in Google and Microsoft advertising.
✨Demonstrate Analytical Skills
Prepare to discuss specific examples of how you've used data analysis to optimise campaigns in the past. Be ready to explain your approach to keyword research and how you’ve acted on search term data to improve performance.
✨Collaborative Mindset
Since the role involves working closely with a team, be prepared to share experiences where you successfully collaborated with others. Highlight your ability to communicate ideas effectively and how you’ve contributed to team success in previous roles.
✨Know Your Competitors
Research LOVALL's competitors and their paid search strategies before the interview. Being able to discuss what you’ve learned about their campaigns and how you could apply similar insights to enhance LOVALL’s performance will show your proactive approach.