Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Manage and optimise CRM channels to enhance customer connections and engagement.
- Company: Join LOVALL, a growing brand focused on personalised customer experiences.
- Benefits: Enjoy flexible working, 50% off products, and a Macbook or hardware of your choice.
- Why this job: Shape customer journeys and drive impactful campaigns in a dynamic environment.
- Qualifications: 2+ years in CRM marketing with strong analytical skills and attention to detail.
- Other info: Be part of a creative team with opportunities for growth and regular social events.
The predicted salary is between 28800 - 43200 £ per year.
LOVALL is growing. We’re looking for a talented CRM Manager to take ownership of our customer lifecycle, helping us build stronger, more personalised connections with our community. This is a pivotal role where you’ll manage and optimise CRM channels, build customer segments, and bring our newly launched loyalty platform to life. You’ll be hands-on in delivering data-driven campaigns and journeys that drive measurable impact on engagement, retention, and lifetime value. We’re on the lookout for someone ambitious, analytical and commercially aware – with a passion for customer journeys, personalisation, and best-in-class lifecycle marketing.
What you will do at LOVALL
- Develop and execute CRM communications (email, SMS, push) that drive engagement and commercial performance
- Build, test, segment, and schedule campaigns with flawless execution and QA
- Design and optimise automated flows such as abandoned cart, browse abandonment, and win-back journeys
- Manage and grow our customer loyalty platform, creating strategies to maximise retention and reward advocacy
- Use customer insights and data analysis to build and refine segmentation strategies, tailoring communications for maximum impact
- Track and understand customer behaviour across the lifecycle to improve personalisation and LTV
- Identify testing opportunities (A/B, multivariate) and implement learnings into campaign and lifecycle planning
- Collaborate closely with Creative, Paid Media, and E-commerce teams to ensure campaigns align with brand and commercial objectives
- Monitor and report on CRM KPIs, feeding back performance and actionable insights
- Stay up to date on CRM trends, tools, and opportunities – helping LOVALL stay ahead of the curve
We would love it if you have:
- 2+ years’ experience in CRM marketing
- Experience with Bloomreach (or similar CRM platforms) – bonus points if you’ve worked with advanced segmentation and personalisation tools
- A passion for customer experience, loyalty, and lifecycle marketing
- Strong analytical skills – confident using Excel or similar tools for performance and segmentation analysis
- High attention to detail, with strong campaign QA skills
- The ability to thrive in a fast-paced, growing brand environment
- A proactive, curious mindset and a drive to test, learn and grow
As our team grows, you’ll have the chance to grow and progress too. At LOVALL, you’ll directly influence how we connect with our customers, shape their journey with our brand, and contribute to our exciting growth story.
Benefits at Lovall
- Macbook or choice of hardware
- 50% off all products for yourself, family and friends
- Work From Home – up to 2 days per week
- A collaborative, creative and inspiring working environment
- A truly flexible working culture with Flexi-time
- EPA Programme – 24 hour support & face2face sessions
- Be part of regular social events
- Birthday off
Seniority level
- Entry level
Employment type
- Full-time
Industries
- Retail
#J-18808-Ljbffr
CRM Manager employer: LOVALL
Contact Detail:
LOVALL Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your CRM campaigns and results. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common CRM-related questions. Think about how you can demonstrate your analytical skills and experience with customer journeys. We want to see your passion shine through!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining our team at LOVALL.
We think you need these skills to ace CRM Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the CRM Manager role. Highlight your experience with customer journeys, personalisation, and any relevant tools like Bloomreach. We want to see how your skills align with what we’re looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for CRM marketing and how you can help us build stronger connections with our community. Be sure to mention specific campaigns or projects that showcase your analytical skills and creativity.
Show Off Your Analytical Skills: Since we’re all about data-driven decisions, don’t forget to include examples of how you’ve used data analysis in past roles. Whether it’s A/B testing or segmentation strategies, we want to know how you’ve made an impact through numbers!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at LOVALL!
How to prepare for a job interview at LOVALL
✨Know Your CRM Inside Out
Before the interview, make sure you’re familiar with CRM concepts and tools, especially Bloomreach or similar platforms. Be ready to discuss how you've used data-driven campaigns in the past and how they impacted customer engagement and retention.
✨Showcase Your Analytical Skills
Prepare examples that highlight your analytical abilities. Discuss how you've used Excel or other tools for performance analysis and segmentation. Being able to demonstrate your understanding of customer behaviour will impress the interviewers.
✨Be Ready to Talk Personalisation
LOVALL is all about personalised connections, so come armed with ideas on how to enhance customer journeys. Think about specific strategies you've implemented before, like automated flows or loyalty programmes, and be prepared to share those insights.
✨Collaborate and Communicate
Since this role involves working closely with various teams, think of examples where you’ve successfully collaborated with others. Highlight your communication skills and how you ensure alignment with brand objectives in your campaigns.