At a Glance
- Tasks: Own and optimise Lovable's public website, driving organic growth through SEO and conversion strategies.
- Company: Join a dynamic team at Lovable, transforming software creation for millions worldwide.
- Benefits: Competitive salary, collaborative culture, and the chance to make a real impact.
- Other info: Based in London with excellent career growth opportunities.
- Why this job: Be at the forefront of digital innovation and shape the future of software development.
- Qualifications: Experience in website management, strong SEO skills, and technical fluency.
The predicted salary is between 60000 - 80000 £ per year.
Lovable is hiring a Website & Organic Search Lead – an IC role owning their public‑facing website end‑to‑end: SEO/AEO strategy, conversion optimisation, and experimentation. You will treat the site like a product, collaborate with design/engineering/marketing, and build tooling to scale it. They want someone with deep organic search expertise, CRO experience, technical fluency (coding/AI tools), and a product mindset.
Why Lovable? Lovable lets anyone and everyone build software with any language. From solopreneurs to Fortune 100 teams, millions of people use Lovable to transform raw ideas into real products – fast. We are at the forefront of a foundational shift in software creation, which means you have an unprecedented opportunity to change the way the digital world works. Millions of people in hundreds of countries already use Lovable to launch businesses, automate work, and bring their ideas to life. And we’re just getting started. We’re a small, talent‑dense team building a generation‑defining company from Stockholm. We value extreme ownership, high velocity and low‑ego collaboration. We seek out people who care deeply, ship fast, and are eager to make a dent in the world.
The Role
We’re hiring a Website & Organic Search Lead to own our logged out website as a product – driving organic acquisition through SEO and AEO while also owning signup conversion optimisation, experimentation, and the cross‑functional website roadmap. SEO and AEO are growing fast and are critical channels to capture rising demand for AI app builders. But the website is more than a content destination – it’s a core growth surface that needs to be treated like a product: tested, optimised, and continuously improved. This is an IC role that sits at the intersection of organic search, Conversion Rate optimisation and product marketing. You’ll own the strategy and execution for how lovable.dev acquires, engages and converts visitors – working alongside Product Marketing, Design and Engineering to ship improvements at pace. We expect you to spike in SEO and AEO, while also bringing strong user‑oriented instincts for product, experimentation, messaging and website optimisation.
What You’ll Do
- Treat Lovable’s logged out website experience as a product you own.
- Define and prioritise the site roadmap in collaboration with design, engineering and product marketing.
- Own the organic search strategy: technical improvements, content‑led acquisition alongside product marketing and site architecture.
- Monitor, analyse and report on organic performance using our internal measurement tools.
- Translate data into clear priorities.
- Own conversion optimisation across the site – from landing pages to pricing to sign‑up flows.
- Build and run a structured experimentation programme.
- Create tooling and automation that scales the team’s ability to test, publish and optimise website content.
- Own and operationalise our website roadmap by partnering closely with business stakeholders, design and dev teams.
- Partner closely with product marketing on key initiatives like message testing, homepage revamps and launching new solutions and product pages.
What We’re Looking For
- Experience product managing or owning a website.
- Deep expertise in organic search.
- Strong experimentation.
- Technical fluency – you write code, build tools, or ship with AI agents.
- Good design and content taste.
- Ability to make well‑reasoned problem‑solving decisions.
We treat all candidates equally. PLEASE NOTE: this role will be based in London. It is not eligible for remote work. We are not able to sponsor work visas in the UK at this time.
Website & Organic Search Lead employer: Lovable
Lovable is an exceptional employer that empowers its team members to take extreme ownership and drive impactful change in the digital landscape. Located in the vibrant city of Stockholm, we foster a collaborative work culture that values high velocity and low-ego teamwork, providing ample opportunities for personal and professional growth. As part of a small, talent-dense team, you'll have the chance to shape the future of software creation while working on innovative projects that reach millions globally.
StudySmarter Expert Advice🤫
We think this is how you could land Website & Organic Search Lead
✨Tip Number 1
Get to know Lovable inside out! Familiarise yourself with their website and products. This way, when you get the chance to chat with them, you can show off your knowledge and passion for what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events where Lovable might be present. Building relationships can give you insider info and potentially a foot in the door.
✨Tip Number 3
Prepare for interviews by thinking about how you can treat their website as a product. Be ready to discuss your ideas on SEO strategies, conversion optimisation, and how you’d collaborate with design and engineering teams.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Lovable team.
We think you need these skills to ace Website & Organic Search Lead
Some tips for your application 🫡
Show Your Passion for SEO:When you're writing your application, let your enthusiasm for SEO and AEO shine through. We want to see how you've tackled organic search challenges in the past and what strategies you've used to optimise websites. Make it personal and relatable!
Highlight Your Technical Skills:Since this role requires technical fluency, don't shy away from showcasing your coding skills or experience with AI tools. Share specific examples of how you've used these skills to improve website performance or streamline processes. We love a good tech story!
Demonstrate Your Product Mindset:Treat your application like a product pitch. Explain how you would approach owning our website as a product, focusing on user experience and conversion optimisation. We’re looking for someone who thinks strategically and can prioritise effectively.
Keep It Clear and Concise:While we appreciate creativity, clarity is key! Make sure your application is well-structured and easy to read. Use bullet points if necessary to highlight your achievements and experiences. Remember, we want to get to know you quickly, so make every word count!
How to prepare for a job interview at Lovable
✨Know Your SEO Inside Out
Make sure you brush up on your SEO and AEO knowledge before the interview. Be ready to discuss specific strategies you've implemented in the past, how you measured success, and any tools you used. This role is all about organic search, so showing your expertise will definitely impress them.
✨Showcase Your Product Mindset
Since this position treats the website like a product, come prepared with examples of how you've approached website management in a product-oriented way. Talk about how you've prioritised features, collaborated with cross-functional teams, and iterated based on user feedback. They want to see that you can think like a product manager.
✨Demonstrate Your Technical Skills
This role requires technical fluency, so be ready to discuss your coding experience and any AI tools you've worked with. If you have examples of how you've built or improved tooling for website optimisation, share those stories. Showing that you can bridge the gap between technical and marketing will set you apart.
✨Prepare for Experimentation Questions
Expect questions about your approach to experimentation and conversion rate optimisation. Have a few case studies in mind where you've run successful experiments, what you learned from them, and how they impacted the website's performance. This will demonstrate your analytical skills and your ability to drive results.
