At a Glance
- Tasks: Own messaging strategy for self-serve users, from signup to activation and expansion.
- Company: Join Lovable, a pioneering tech company transforming software creation.
- Benefits: Competitive salary, flexible work environment, and opportunities for professional growth.
- Other info: Collaborative team culture focused on innovation and rapid execution.
- Why this job: Make a real impact on how millions interact with software every day.
- Qualifications: 6+ years in product marketing with strong writing and positioning skills.
The predicted salary is between 63000 - 77000 £ per year.
Lovable's product-led growth motion has been core to its success, and messaging is one of the biggest levers we have to move users from signup to activation to expansion. This role owns that lever: the messaging and positioning strategy for the self-serve journey. You'll own how we talk to self-serve users at every stage, from the words in an onboarding email to the framing of an upgrade prompt. You'll partner closely with the Growth PM, who owns the growth roadmap and the product/experimentation strategy behind it, and with our Lifecycle team, who execute lifecycle campaigns day to day.
Your job is to bring the messaging point of view: what story we should be telling at each stage, which positioning will land best with which segment, and what new content or messaging should be created to support the roadmap the Growth PM has set.
Why Lovable? Lovable lets anyone and everyone build software with any language. From solopreneurs to Fortune 100 teams, millions of people use Lovable to transform raw ideas into real products - fast. We are at the forefront of a foundational shift in software creation, which means you have an unprecedented opportunity to change the way the digital world works. Lovable-built applications and websites are visited hundreds of millions of times a month, and our enterprise footprint is compounding fast. And we're just getting started. We're a small, talent-dense team building a generation-defining company from Stockholm. We value extreme ownership, high velocity, and low-ego collaboration. We seek out people who care deeply, ship fast, and are eager to make a dent in the world.
Who you are
- A clear, sharp writer, able to explain a complex feature in an email subject line or an in-app tooltip.
- Strong at positioning: you can look at a user segment and a product moment and know what story will resonate.
- Comfortable partnering closely with a Growth PM and a Lifecycle team without needing to own their roadmap or tooling.
- Able to build cross-functional trust and alignment without formal authority.
- Curious about data and results, even if you're not the one running the experiments; you want to know what messaging is working and why.
- Biased toward shipping and iterating on messaging quickly over lengthy planning cycles.
What we're looking for
- 6+ years of experience in product marketing, lifecycle marketing, or content/messaging roles.
- Experience at a high tech company.
- Direct experience writing messaging and positioning for a PLG or self-serve product, ideally across the signup to paid to expansion journey.
- A track record of writing customer-facing content, campaigns, or messaging that you can speak to in detail, and that you can point to measurable outcomes for.
- Experience partnering with product, growth, or lifecycle teams to bring messaging into their workflows, without owning the underlying roadmap or systems.
- Preferred: Experience working alongside lifecycle or CRM tools such as Braze, Iterable, or Customer.io, even if you weren't the one operating them.
- Familiarity with growth metrics and experimentation frameworks (PQLs, activation rate, feature adoption) enough to speak the same language as a Growth PM.
- Experience working with developer, startup, or solo builder audiences.
- Experience building messaging frameworks or toolkits that scaled across multiple teams.
What you'll do
- Own messaging and positioning strategy for the self-serve journey, from signup through activation and expansion.
- Partner with the Growth PM to translate their roadmap and experimentation priorities into strong, on-brand messaging, bringing your own point of view on framing and positioning rather than just executing briefs.
- Work hand in hand with the Lifecycle team on new content and messaging for email, in-app surfaces, and push notifications, ensuring everything reflects our positioning and voice.
- Develop clear point of view documents and messaging guidance for different self-serve segments (solo founders, indie hackers, small teams) that inform both lifecycle content and broader growth campaigns.
- Write and refine copy for high leverage touchpoints: onboarding flows, activation nudges, upgrade prompts, and in-app messaging.
- Review and sharpen messaging coming out of experiments and campaigns, helping the team understand not just whether something worked, but why, from a messaging and positioning lens.
- Build a shared messaging toolkit (voice, tone, positioning by segment, proof points) that Lifecycle and Growth can both draw from.
- Represent the messaging and positioning perspective in growth planning, as a thought partner to the Growth PM rather than an owner of the roadmap itself.
We treat all candidates equally.
Product Marketing Manager, Growth employer: Lovable
At Lovable, we pride ourselves on being an exceptional employer that fosters a culture of extreme ownership and collaboration. Based in the vibrant city of Stockholm, we offer our team members the chance to work at the cutting edge of AI software creation, with ample opportunities for personal and professional growth. Join us to be part of a small, talented team where your contributions will directly impact millions of users worldwide, all while enjoying a fast-paced and innovative work environment.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager, Growth
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Lovable and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Lovable are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Lovable on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Lovable. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Marketing Manager, Growth
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Lovable. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Lovable:Show us that you’ve done your homework! In your application, briefly mention what you admire about Lovable’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Lovable
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Lovable will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Lovable, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
