At a Glance
- Tasks: Drive lifecycle marketing for self-serve users, enhancing their experience with Lovable.
- Company: Join a pioneering tech company transforming software creation for millions worldwide.
- Benefits: Competitive salary, flexible work options, and opportunities for personal growth.
- Other info: Be part of a dynamic team in a fast-paced, innovative environment.
- Why this job: Shape the future of software with AI-driven marketing strategies that make a real impact.
- Qualifications: 5+ years in B2C lifecycle marketing and expertise with modern platforms like Braze or Iterable.
The predicted salary is between 60000 - 75000 £ per year.
You’ll execute Lovable’s lifecycle marketing for the self-serve base – activation, engagement, retention, and reactivation. Hands-on, AI-first, and increasingly driven by intelligent personalization. You’ll shape how millions of builders experience Lovable every day.
Why Lovable? Lovable lets anyone and everyone build software with any language. From solopreneurs to Fortune 100 teams, millions of people use Lovable to transform raw ideas into real products, fast. We are at the forefront of a foundational shift in software creation, which means you have an unprecedented opportunity to change the way the digital world works. Over 2 million people in 200+ countries already use Lovable to launch businesses, automate work, and bring their ideas to life. And we’re just getting started.
We’re a small, talent-dense team building a generation-defining company from Stockholm. We value extreme ownership, high velocity, and low-ego collaboration. We seek out people who care deeply, ship fast, and want to fundamentally reshape how products grow.
What we’re looking for:
- 5+ years in B2C lifecycle, CRM, or growth marketing at consumer or PLG scale
- 3+ years of deep, hands-on expertise with a modern lifecycle marketing platform like Braze, Iterable, or Customer.io
- Fluency in Liquid templating and email HTML/CSS, segmentation logic, and event-driven campaign architecture; experience with CDPs, event pipelines (e.g., RudderStack) and SQL for self-serve analysis makes you even stronger here
- Experience building adaptive, evolving lifecycle systems, not just static journeys
- Hands-on experience applying AI and automation to content creation, personalization, segmentation, and decisioning logic
- Comfort operating in ambiguity and designing systems that improve over time
- Content craftsmanship to ensure content going out always builds on Lovable’s brand
What you’ll do:
- Operate lifecycle marketing for the self-serve base across activation, engagement, retention, and reactivation.
- Lifecycle PoC for product launches, experiments, and GTM moments
- Design intelligent, rules-based or algorithmic lifecycle programs that dynamically decide who to message, when to reach them, which channel to use (email, inbox, push, and emerging CRM channels), and what content to send, based on behaviour and context
- Work AI-first across your entire workflow, applying AI and automation to content generation, personalization, segmentation, decisioning, and analysis
- Build experimentation and data-driven optimization into every lifecycle program, measuring true incremental impact rather than surface-level engagement
- Partner closely with Data, Product, and GTM teams so lifecycle messaging feels native, timely, and valuable
What Success Looks like:
- Increased lift from lifecycle marketing you’re working on vs baseline
- Builders experience Lovable’s lifecycle messaging as remarkably relevant, well-timed, and valuable – not noisy or generic
About your application:
Please submit your application in English. It’s our company language, so you’ll be speaking lots of it if you join. We treat all candidates equally – if you’re interested, please apply through our careers portal.
Lifecycle Marketing Specialist (Self-Serve) in London employer: Lovable
At Lovable, we pride ourselves on being an exceptional employer that fosters a culture of extreme ownership and collaboration. Based in the vibrant city of Stockholm, we offer our team members the chance to work at the cutting edge of AI software creation, with ample opportunities for personal and professional growth. Join us to be part of a small, talented team where your contributions will directly impact millions of users worldwide, all while enjoying a fast-paced and innovative work environment.
StudySmarter Expert Advice🤫
We think this is how you could land Lifecycle Marketing Specialist (Self-Serve) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Lovable and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Lovable are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Lovable on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Lovable. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Lifecycle Marketing Specialist (Self-Serve) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Lovable. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Lovable:Show us that you’ve done your homework! In your application, briefly mention what you admire about Lovable’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Lovable
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Lovable will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Lovable, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
