At a Glance
- Tasks: Drive lifecycle marketing for self-serve users, enhancing activation, engagement, and retention.
- Company: Join Lovable, a pioneering tech company transforming software creation for millions worldwide.
- Benefits: Competitive salary, flexible work environment, and opportunities for personal growth.
- Other info: Be part of a dynamic team in a fast-paced, innovative environment.
- Why this job: Shape the future of software with AI-driven marketing strategies that impact millions.
- Qualifications: 5+ years in B2C lifecycle marketing and expertise in modern marketing platforms.
The predicted salary is between 60000 - 80000 £ per year.
You’ll execute Lovable’s lifecycle marketing for the self-serve base - activation, engagement, retention, and reactivation. Hands-on, AI-first, and increasingly driven by intelligent personalization. You’ll shape how millions of builders experience Lovable every day.
Why Lovable? Lovable lets anyone and everyone build software with any language. From solopreneurs to Fortune 100 teams, millions of people use Lovable to transform raw ideas into real products, fast. We are at the forefront of a foundational shift in software creation, which means you have an unprecedented opportunity to change the way the digital world works. Over 2 million people in 200+ countries already use Lovable to launch businesses, automate work, and bring their ideas to life. And we’re just getting started.
We’re a small, talent-dense team building a generation-defining company from Stockholm. We value extreme ownership, high velocity, and low-ego collaboration. We seek out people who care deeply, ship fast, and want to fundamentally reshape how products grow.
What we’re looking for:
- 5+ years in B2C lifecycle, CRM, or growth marketing at consumer or PLG scale
- 3+ years of deep, hands-on expertise with a modern lifecycle marketing platform like Braze, Iterable, or Customer.io
- Fluency in Liquid templating and email HTML/CSS, segmentation logic, and event-driven campaign architecture; experience with CDPs, event pipelines (e.g., RudderStack) and SQL for self-serve analysis makes you even stronger here
- Experience building adaptive, evolving lifecycle systems, not just static journeys
- Hands-on experience applying AI and automation to content creation, personalization, segmentation, and decisioning logic
- Comfort operating in ambiguity and designing systems that improve over time
- Content craftsmanship to ensure content going out always builds on Lovable’s brand
What you’ll do:
- Operate lifecycle marketing for the self-serve base across activation, engagement, retention, and reactivation.
- Lifecycle PoC for product launches, experiments, and GTM moments
- Design intelligent, rules-based or algorithmic lifecycle programs that dynamically decide who to message, when to reach them, which channel to use (email, inbox, push, and emerging CRM channels), and what content to send, based on behaviour and context
- Work AI-first across your entire workflow, applying AI and automation to content generation, personalization, segmentation, decisioning, and analysis
- Build experimentation and data-driven optimization into every lifecycle program, measuring true incremental impact rather than surface-level engagement
- Partner closely with Data, Product, and GTM teams so lifecycle messaging feels native, timely, and valuable
What Success Looks Like:
- Increased lift from lifecycle marketing you’re working on vs baseline
- Builders experience Lovable’s lifecycle messaging as remarkably relevant, well-timed, and valuable - not noisy or generic
About your application: Please submit your application in English. It’s our company language, so you’ll be speaking lots of it if you join. We treat all candidates equally - if you’re interested, please apply through our careers portal.
Lifecycle Marketer, Self-Serve in London employer: Lovable
At Lovable, we pride ourselves on being an exceptional employer that fosters a culture of extreme ownership and collaboration. Based in the vibrant city of Stockholm, we offer our team members the chance to work at the cutting edge of AI software creation, with ample opportunities for personal and professional growth. Join us to be part of a small, talented team where your contributions will directly impact millions of users worldwide, all while enjoying a fast-paced and innovative work environment.
