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- Tasks: Lead paid media strategy across Loungers brands and optimise campaigns for growth.
- Company: Join a vibrant, founder-led business with an entrepreneurial spirit.
- Benefits: Enjoy 25 days holiday, up to 10% bonus, and 50% off food at all locations.
- Why this job: Make a real impact on digital acquisition while having fun in a dynamic environment.
- Qualifications: Experience in running paid campaigns and strong analytical skills required.
- Other info: Collaborate with creative teams and enjoy amazing events like LoungeFest.
The predicted salary is between 28800 - 48000 £ per year.
We are looking for a Performance Marketing Manager to lead paid media across all three Loungers brands - Lounges, Cosy Club and Brightside. You will take ownership of our paid strategy, daily optimisation and reporting, and build a best-in-class approach to acquisition and conversion across a 300-site estate. This is a hands-on role for someone who knows how to use smart targeting, great creative and solid funnel maths to drive growth. This is a hybrid role based in our Bristol HQ 4 days a week and 1 day working from home.
Key Responsibilities
- Paid Media Strategy & Execution
- Lead paid activity across Meta, TikTok, Google (Search, YouTube, Display) and other key platforms.
- Build full-funnel campaigns using See-Think-Do principles.
- Develop geo-targeted and site-specific media plans at scale.
- Optimise daily across keywords, audiences, bids and creative.
- Manage paid amplification for influencer and creator content.
- Campaign Management, Planning & Experimentation
- Run structured tests across creative, targeting, formats and landing journeys.
- Analyse competitor activity to identify opportunities and risks.
- Balance paid and organic traffic intelligently, ensuring we don’t pay for demand already captured via SEO, CRM or local discovery.
- Build long-term planning cycles while developing short-term "flywheels" to stay agile and reactive.
- Use automation to scale localised, site-level campaigns efficiently.
- Social Analytics & Audience Insight (Sprout Social)
- Use Sprout Social to understand audience behaviour, content performance and engagement trends across all brands.
- Identify the themes, formats and posting rhythms that drive impact, and feed these insights into paid creative and targeting strategies.
- Monitor competitor activity in Sprout to strengthen our local and national positioning.
- Provide simple, regular summaries that guide content development, paid optimisation and campaign planning.
- Data, Reporting, Analytics & Attribution
- Build and maintain performance dashboards (GA4, Looker Studio, platform APIs).
- Regularly interrogate data from Google Analytics, Search Console, Sprout Social, paid platforms and internal systems.
- Use funnel maths to forecast, budget and set clear performance expectations.
- Produce weekly and monthly reporting with direct, actionable insight.
- Work across teams to measure bookings, footfall, WiFi sign-ins and revenue contribution.
- Platform & Tech Integration
- Work with Airship on segmentation, suppression lists and audience sharing.
- Integrate media activity with ResDiary to improve conversion and cost-per-booking.
- Ensure paid supports - and doesn’t cannibalise - organic discovery and CRM performance.
- Learn and leverage the wider MarTech stack (Zonal, OrderBee, Wireless Social, Toggle).
- Cross-Functional Collaboration
- Partner with brand, creative, community and CRM teams to deliver integrated campaigns.
- Brief and refine creative assets based on analytics and platform learnings.
- Support influencer and creator partnerships with paid amplification strategies.
- Collaborate with the Head of Digital on forecasting, budgeting and planning.
What success looks like
- Clear uplift in ROI, CPA / CPB, bookings and footfall.
- Paid spend deployed intelligently, complementing organic channels.
- Automation in place to scale consistent, localised campaigns.
- Strong testing discipline and clear reporting cadences.
- Social analytics meaningfully shaping targeting, creative and brand strategy.
- A measurable improvement in digital acquisition across all three brands.
What we’re looking for
- Essential
- Experience running paid campaigns across Meta, TikTok and Google.
- Strong skills in analytics and data interrogation, especially Sprout Social, GA4 and Search Console.
- Ability to translate audience insight into creative and targeting decisions.
- Confident working with data daily and simplifying insights for stakeholders.
- Ability to build geo-targeted and site-specific strategies.
- Strong understanding of funnel maths, attribution and optimisation.
- Curious, commercial and comfortable working at pace.
- Nice to have
- Experience in hospitality, retail or multi-site environments.
- Familiarity with Airship, ResDiary, Zonal or similar systems.
- Experience boosting creator content or running performance-led influencer activity.
- Understanding of SEO, CRM and local discovery.
What’s in it for you?
- 25 days holiday (plus bank holidays)
- Up to 10% bonus
- A culture that appreciates ideas and celebrates individuality
- Founder-led business - we might have 230 sites, but we still maintain an entrepreneurial spirit through everything we do
- 50% off food at all Lounges, Cosy Clubs and Brightsides
- Pension contribution
- 24 / 7 mental health support
- Amazing events including LoungeFest - our annual company festival - Christmas parties and more
We want to work with nice people so if you want to work hard, have fun and be part of the Loungers ride, we’d love to have you.
Performance Marketing Manager - Bristol employer: Loungers
Contact Detail:
Loungers Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Manager - Bristol
✨Tip Number 1
Get your networking game on! Connect with people in the industry, attend events, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews like it’s game day! Research the company, understand their brands, and come armed with questions that show you’re genuinely interested. Practice common interview questions and think about how your skills align with their needs.
✨Tip Number 3
Show off your skills with a portfolio or case studies! If you’ve run successful campaigns before, create a presentation that highlights your achievements. This is your chance to demonstrate how you can drive growth and optimise performance.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team and ready to dive into the Loungers culture.
We think you need these skills to ace Performance Marketing Manager - Bristol
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Performance Marketing Manager role. Highlight your experience with paid media across platforms like Meta, TikTok, and Google, and show us how you can drive growth using smart targeting and creative strategies.
Show Off Your Data Skills: We love numbers! Include examples of how you've used analytics tools like GA4 or Sprout Social to optimise campaigns. Share specific results you've achieved through data-driven decisions to demonstrate your analytical prowess.
Be Creative and Strategic: This role is all about blending creativity with strategy. Give us insights into your approach to building full-funnel campaigns and how you've successfully balanced paid and organic traffic in past roles. We want to see your innovative side!
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can't wait to see what you bring to the table!
How to prepare for a job interview at Loungers
✨Know Your Platforms Inside Out
Make sure you’re well-versed in the paid media platforms mentioned in the job description, like Meta, TikTok, and Google. Prepare specific examples of campaigns you've run on these platforms, focusing on your strategies for targeting and optimisation.
✨Showcase Your Analytical Skills
Be ready to discuss how you’ve used analytics tools like GA4 and Sprout Social in your previous roles. Bring along examples of how you’ve translated data insights into actionable strategies that improved campaign performance.
✨Demonstrate Your Creative Thinking
Think about how you can apply the See-Think-Do principles to your past campaigns. Be prepared to share creative ideas for full-funnel campaigns and how you’ve tested different approaches to find what works best.
✨Prepare for Cross-Functional Collaboration
Since this role involves working with various teams, think of examples where you’ve successfully collaborated with others. Highlight how you’ve briefed creative assets based on analytics or supported influencer partnerships with paid strategies.
