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For Companies At a Glance
- Tasks: Lead the marketing transformation for Cosy Club, defining brand strategy and executing impactful campaigns.
- Company: Join Loungers, a rapidly growing hospitality group with a vibrant community atmosphere.
- Benefits: Enjoy 28 days holiday, competitive bonuses, and 50% off food at all locations.
- Why this job: Be part of a creative team that values innovation and celebrates individuality.
- Qualifications: 7+ years in brand/marketing management, ideally in hospitality or retail.
- Other info: Work in a dynamic environment with opportunities for personal and professional growth.
The predicted salary is between 43200 - 72000 £ per year.
Overview
Loungers is a substantial and growing operator in the UK hospitality sector, operating over 300+ sites in England and Wales across three distinct but complementary brands, Lounges, Cosy Club, and Brightside. Founded in 2002 by three friends who wanted to create a neighbourhood café-bar that they would want to go to, the Group is now the only growing all-day operator of scale in the UK and has consistently outperformed the wider UK hospitality sector over the past three years. Despite being the fastest growing café/restaurant group in the Country, Loungers has retained its entrepreneurial spirit and quirky \’Loungey\’ local community atmosphere.
Purpose of Role
Cosy Club is on a journey of transformation – elevating our food, evolving our customer experience, and sharpening our brand. The Head of Marketing will lead this transformation from a brand perspective. They will define who the Cosy Club customer is, own the brand positioning, and translate this into a clear, measurable marketing laydown. This role will ensure that every campaign, channel, and message delivers against our promise of honesty, reliability, and quality, while also driving commercial growth.
This role is Bristol based with a working pattern of 3/4 days in our Bristol HQ and 1/2 days working from home or site.
Responsibilities Brand Strategy & Customer Definition
- Define and evolve the Cosy Club customer profile using data, segmentation, and insight.
- Own the brand positioning, ensuring Cosy Club stands apart in the market and reflects our values of honesty, reliability, and quality.
- Champion our food transformation journey, ensuring menu innovation and quality are at the heart of our marketing.
- Track competitor activity and market trends to guide strategy.
Marketing Planning & Execution
- Build the annual marketing laydown, balancing blockbuster campaigns, drumbeat activity, and always-on content.
- Write clear, insight-driven campaign briefs, defining objectives and how each channel should be used to deliver the strategy.
- Work across Paid, Owned, and Earned channels to ensure integration and impact.
- Define and track success measures, focusing on both effectiveness and efficiency.
- Feel confident in the grey – able to test, learn, and launch quickly rather than waiting for perfect conditions.
Budget & Effectiveness
- Own the Cosy Club marketing budget: forecast, track, and optimise spend for ROI.
- Partner with Insights to evaluate campaign performance and customer behaviour.
- Use data to make decisions and improve effectiveness over time.
Channel Strategy & Martech
- Define how Paid, Owned, and Earned channels work together to deliver the Cosy Club strategy.
- Work with SMEs to ensure consistency and integration across performance media, CRM, social, PR, and community.
- Understand martech capabilities (Airship, segmentation tools, CDP integration) and how to use them to personalise content and deepen customer relationships.
Leadership & Influence
- Line-manage the Cosy Club Brand Manager, setting priorities and coaching delivery.
- Collaborate with Operations, Food & Drink, and Group Marketing to ensure alignment across the business.
- Influence confidently at all levels – from site managers to the Exec – building trust in marketing as a growth driver.
Skills & Experience
- 7+ years in brand/marketing management, ideally hospitality, retail, or lifestyle sectors.
- Proven ability to define brand positioning and customer strategies.
- Strong track record of leading multi-channel marketing plans that integrate Paid, Owned, and Earned.
- Data literate – comfortable interpreting dashboards, customer segmentation, and campaign metrics.
- Experience with martech and CRM platforms, ideally Airship/Zonal, with an understanding of personalisation at scale.
- Highly creative, able to generate ideas that cut through, but also structured in execution.
- Comfortable thinking both strategically and tactically.
- Confident in ambiguity, willing to test, adapt, and launch at pace.
- Excellent influencing skills across multiple levels and disciplines.
- Passion for food and hospitality, with belief in menu transformation as central to brand growth.
Success in this Role Looks Like
- Cosy Club has a clear customer definition and differentiated brand positioning understood across the business.
- Marketing laydown is executed with discipline and impact, balancing blockbusters with everyday moments.
- Campaigns are delivered quickly, tested, and optimised, rather than stuck in planning cycles.
- Data and insight drive decision-making, with ROI and effectiveness clearly reported.
- Martech tools are used smartly to personalise content and build customer loyalty.
- The food transformation story is consistently told, making honesty, reliability, and quality central to our brand promise.
- Cosy Club becomes recognised as one of the most creative and distinctive brands in UK casual dining.
What\\\’s in it for you?
- 28 days holiday (including bank holidays)
- Competitive bonus scheme
- A culture that appreciates ideas and celebrates individuality
- Founder-led business – we might have c300 sites, but we still maintain an entrepreneurial spirit through everything we do
- 50% off food at all Lounges, Cosy Clubs and Brightsides
- Pension contribution
- 24/7 mental health support
- Amazing events including LoungeFest – our annual company festival – Christmas parties and more
- We want to work with nice people so if you want to work hard, have fun and be part of the Loungers ride, we\’d love to have you.
#J-18808-Ljbffr
Head of Marketing - Cosy Club employer: Loungers Ltd
Contact Detail:
Loungers Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing - Cosy Club
✨Tip Number 1
Get to know the company inside out! Research Cosy Club's values, recent campaigns, and their unique vibe. This way, when you chat with them, you can show you're genuinely interested and ready to contribute to their transformation journey.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for interviews by practising your pitch. Highlight your experience in brand positioning and multi-channel marketing. Make sure to share specific examples of how you've driven growth in previous roles – they’ll want to see that you can deliver results!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re keen on being part of the Loungers family right from the start!
We think you need these skills to ace Head of Marketing - Cosy Club
Some tips for your application 🫡
Know Your Audience: Before you start writing, take a moment to think about who the Cosy Club customer is. Use data and insights to shape your application, showing us that you understand our brand and its values.
Be Clear and Concise: When crafting your application, keep it straightforward. We want to see your ideas and strategies clearly laid out, so avoid jargon and get straight to the point. Make every word count!
Show Your Creativity: This role is all about creativity in marketing, so don’t hold back! Share innovative ideas or past campaigns you've led that demonstrate your ability to think outside the box and drive results.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Cosy Club!
How to prepare for a job interview at Loungers Ltd
✨Know Your Brand Inside Out
Before the interview, dive deep into Cosy Club's brand values and customer profile. Understand their unique selling points and how they differentiate themselves in the market. This will help you articulate how your vision aligns with their goals.
✨Showcase Your Data Savvy
Be prepared to discuss how you've used data to drive marketing decisions in the past. Bring examples of how you've defined customer segments or evaluated campaign performance. This will demonstrate your ability to make data-driven decisions, which is crucial for this role.
✨Prepare Insight-Driven Campaign Ideas
Think of a few innovative campaign ideas that could elevate the Cosy Club brand. Be ready to explain how these ideas would integrate across Paid, Owned, and Earned channels. This shows your creativity and strategic thinking, both of which are key for the Head of Marketing position.
✨Demonstrate Leadership and Collaboration Skills
Since this role involves managing a team and collaborating with various departments, be ready to share examples of how you've successfully led teams or influenced stakeholders in previous roles. Highlight your ability to build trust and drive growth through effective marketing strategies.
