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- Tasks: Drive growth through email campaigns and customer insights to elevate our brand.
- Company: Join Lounge, a fast-growing fashion house empowering women since 2015.
- Benefits: Collaborative culture, opportunities for growth, and a chance to make an impact.
- Other info: Work from our Solihull HQ, with a focus on collaboration and development.
- Why this job: Be part of a dynamic team that values creativity and data-driven decisions.
- Qualifications: Experience in CRM, email marketing, and a passion for empowering women.
The predicted salary is between 30000 - 40000 £ per year.
The Lounge team is growing! We are looking for a CRM Executive to join our rapidly growing business. Since 2015, Lounge has grown from an eCommerce underwear brand designed to bless women with Comfort Made Sexy into an Omnichannel modern fashion house inspired to make a woman feel empowered, beautiful, sexy, and comfortable in one’s skin.
During this growth, our Brand has built out 11 departments that underpin all that Lounge stands for and endeavours to be. As a CRM Executive, you will help the CRM team scale and drive growth.
We are looking for an enthusiastic individual who is eager to learn, grow, and make an impact in a fast-growing team. If you're excited about starting your journey with Lounge and helping us elevate the brand to the next level, this role is for you.
What you will do at Lounge:
- Help drive growth and mail & sms excellence by supporting strategy planning and email campaign builds to maximise performance and meet KPIs.
- Drive forward the implementation and optimisation of email automations.
- Report on territory performance, whilst investigating ways to drive performance.
- Build segmentation to target specific customers and to build a personalised customer journey.
- Implement core localisation optimisations that allow us to drive performance and stay relevant in each market.
- Report and analyse customer insights and behaviours.
- Have a data-driven mindset and fuel this into decision-making, working with your manager on how this sits within the strategy.
- Have a creative approach, ensuring every touchpoint with the customer stands out from the competition.
- Have excellent QA Standards ensuring Lounge standards of excellence are always achieved.
- Help drive a testing roadmap to ensure that both creative and copy are fully optimised and localised in each territory.
- Understand competitor landscape and be able to identify and analyse competitor campaigns and strategies.
- Help drive copy writing that is relevant to our audience and that applied knowledge acquired by data analysis and test and learn approach.
We would love it if you:
- Have a keen eye for detail.
- Have experience with Klaviyo.
- Have platform implementation experience.
- Are analytical minded and have the ability to make decisions according to data.
- Have experience in Email Marketing, CRM and Google Analytics.
- Have experience tracking and analysing campaigns.
- Are an Excel wizard.
- Are a problem solver by nature and also a critical thinker.
- Have a thirst for knowledge and thrive for development.
Here at Lounge we value collaboration, so we all work from the office 4 days out of 5. Our HQ is based in Solihull, Birmingham.
Senior CRM Executive in Solihull employer: Lounge
Contact Detail:
Lounge Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Executive in Solihull
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand Lounge's mission and values, and think about how your skills can help elevate the brand. Show them you're not just another candidate!
✨Tip Number 3
Practice your pitch! Be ready to explain why you're the perfect fit for the Senior CRM Executive role. Highlight your experience with email marketing and data analysis, and don’t forget to showcase your creative side.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining the Lounge team. Let’s make this happen together!
We think you need these skills to ace Senior CRM Executive in Solihull
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about joining Lounge and helping us empower women. Share why this position speaks to you and how you can contribute to our mission.
Tailor Your CV: Make sure your CV is tailored to the Senior CRM Executive role. Highlight relevant experience in email marketing, CRM, and data analysis. We love seeing how your skills align with what we’re looking for, so don’t hold back!
Be Data-Driven: Since we value a data-driven mindset, include examples of how you've used data to make decisions in your previous roles. Show us your analytical side and how it can help drive growth at Lounge!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Lounge
✨Know Your CRM Stuff
Make sure you brush up on your CRM knowledge, especially around email marketing and customer segmentation. Familiarise yourself with tools like Klaviyo and Google Analytics, as they might come up in conversation. Being able to discuss how you've used data to drive decisions will definitely impress.
✨Show Your Creative Side
Since the role involves a creative approach to customer touchpoints, think of examples where you've implemented innovative strategies in past roles. Be ready to share how you’ve made campaigns stand out and what the results were. Creativity combined with data-driven insights is a winning combo!
✨Prepare for Performance Metrics
Understand the key performance indicators (KPIs) relevant to CRM and email campaigns. Be prepared to discuss how you've tracked and analysed campaign performance in the past. Showing that you can not only report on metrics but also suggest improvements will set you apart.
✨Be Ready to Discuss Competitors
Research Lounge's competitors and be prepared to talk about their strategies. Think about what makes Lounge unique and how you can contribute to staying ahead in the market. This shows that you're proactive and genuinely interested in the brand's success.