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For Companies At a Glance
- Tasks: Drive customer journeys through automation and personalisation in a dynamic team.
- Company: Join Lounge, a fast-growing fashion brand focused on customer experience.
- Benefits: Enjoy a collaborative culture, opportunities for growth, and a chance to make an impact.
- Why this job: Perfect for data enthusiasts eager to optimise customer engagement and retention.
- Qualifications: Experience with CRM platforms and strong analytical skills are essential.
- Other info: Ideal for those passionate about marketing automation and looking to grow their expertise.
The predicted salary is between 36000 - 60000 £ per year.
Join the CRM Automation Specialist role at Lounge
The Lounge team is growing. We’re on the lookout for a CRM Automations Specialist to join our rapidly growing team at Lounge.
Role: CRM Automation Specialist
Location: Solihull
We’re on the lookout for a CRM Automations Specialist to join our rapidly growing team at Lounge. As part of our CRM team, you’ll be a key player in driving sophisticated customer journeys through automation, personalisation, and platform excellence. You’ll focus on building high-performing automations and lifecycle campaigns across email and SMS, helping us elevate the customer experience across every touchpoint.
If you’re passionate about CRM, obsessed with customer data, and have hands-on experience with marketing automation platforms, this could be the perfect role for you.
What You’ll Do At Lounge
- Own the setup, execution, and optimisation of automated customer journeys and lifecycle campaigns.
- Optimise and refine multi-channel automation flows to drive engagement, retention, and conversion.
- Responsible for implementing customer segmentation using lifecycle marketing, RFM Modeling and personalisation tactics.
- Collaborate with the wider CRM and Brand teams to translate campaign objectives into effective automated workflows and messaging strategies.
- Develop segmentation strategies to deliver personalised communications at scale.
- Analyse campaign performance and user behaviour to iterate and improve automations based on data and testing.
- Partner with design, content, and data teams to ensure creative and messaging within automations are on-brand, localised, and tailored.
- Build and manage the testing roadmap.
- Own the rollout of localisation strategies
- Support wider CRM strategy with insight-driven decision-making and reporting on automation KPIs.
- Maintain high QA standards across all automations, ensuring customer journeys function flawlessly.
What We\’re Looking For
- Hands-on experience with CRM/Marketing Automation platforms. Bloomreach experience is a strong bonus.
- Proven experience building and managing email and SMS automations end-to-end.
- A natural problem solver who thrives in a data-driven environment.
- Strong analytical skills and experience using tools like Google Analytics, Excel/Google Sheets, and CRM reporting dashboards.
- A strong eye for process optimisation and detail.
- Knowledge of HTML/CSS for email templates or experience with dynamic content and product feeds.
- Experience managing automated journeys across multiple markets, including exposure to translated or localised content.
Who We’re Looking For
We value passion, curiosity, and a proactive mindset. Whether you’re already well-versed in Bloomreach or looking to build on your CRM automation expertise in a fast-growing, customer-obsessed fashion brand… we want to hear from you.
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CRM Automation Specialist employer: Lounge
Contact Detail:
Lounge Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Automation Specialist
✨Tip Number 1
Familiarise yourself with Bloomreach and other CRM/Marketing Automation platforms. If you haven't used Bloomreach before, consider taking online courses or tutorials to get a solid understanding of its features and functionalities.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to optimise campaigns in the past. Be ready to discuss specific metrics and outcomes during interviews to demonstrate your impact.
✨Tip Number 3
Network with professionals in the CRM and marketing automation space. Attend industry events or join relevant online communities to connect with others who can provide insights or even referrals for the role.
✨Tip Number 4
Prepare to discuss your experience with customer segmentation and personalisation tactics. Think of specific examples where you've successfully implemented these strategies to enhance customer engagement.
We think you need these skills to ace CRM Automation Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience with CRM and marketing automation platforms. Emphasise any hands-on experience you have with email and SMS automations, as well as your analytical skills.
Craft a Compelling Cover Letter: In your cover letter, express your passion for CRM and customer data. Mention specific examples of how you've optimised customer journeys or improved engagement through automation in previous roles.
Showcase Your Analytical Skills: Include details about your experience with tools like Google Analytics and Excel. Provide examples of how you've used data to drive decisions and improve campaign performance.
Highlight Collaboration Experience: Since the role involves working with various teams, mention any past experiences where you've collaborated with design, content, or data teams to achieve campaign objectives. This will demonstrate your ability to work effectively in a team environment.
How to prepare for a job interview at Lounge
✨Showcase Your CRM Knowledge
Make sure to highlight your hands-on experience with CRM and marketing automation platforms during the interview. Be prepared to discuss specific projects where you've successfully implemented automated customer journeys and lifecycle campaigns.
✨Demonstrate Analytical Skills
Since the role requires strong analytical skills, come ready to talk about how you've used data to optimise campaigns. Share examples of how you've analysed performance metrics and made data-driven decisions to improve automations.
✨Emphasise Problem-Solving Abilities
The company is looking for a natural problem solver. Prepare to discuss challenges you've faced in previous roles and how you approached them, particularly in a data-driven environment. This will show your proactive mindset.
✨Familiarity with Localisation Strategies
Given the importance of managing automated journeys across multiple markets, be ready to explain your experience with localisation strategies. Discuss any relevant projects where you tailored content for different audiences or markets.